Marketing Essentials Report: Marks and Spencer Analysis and Plan

This report provides a comprehensive analysis of the marketing strategies employed by Marks and Spencer, a British multinational retail company. It begins with an introduction to marketing essentials, defining the roles and responsibilities of the marketing function within the organization. The report then delves into current and future market trends, followed by an examination of the interrelation between marketing and other functional departments within a hospitality organization. A significant portion of the report is dedicated to the marketing mix, specifically the 7 P's (Product, Price, Place, Promotion, People, Process, and Physical Evidence), comparing Marks and Spencer's approach to that of ALDI. Furthermore, the report outlines a detailed marketing plan for Marks and Spencer, including an overview of the firm, its mission, values, and the STP (Segmentation, Targeting, and Positioning) approach. A SWOT analysis is also included, identifying the company's strengths, weaknesses, opportunities, and threats. Finally, the report presents a marketing budget, providing insights into the financial allocation for various marketing activities over a four-year period, and concludes with a summary of the key findings and their implications for the company's growth and development.

MARKETING ESSENTIALS
Marks and Spencer

TABLE OF CONTENT
• INTRODUCTION
• The key roles and responsibilities of marketing function
• Future and current market trend
• Elaborate the interrelation between marketing and other functional department of hospitality organisation
• Marketing mix
• Marketing Plan
• CONCLUSION
• References

INTRODUCTION
• Marketing is the procedure of taking likely clients and consumer that are interested in the
products of the organisation. Marketing involve researching, , promoting of products ,
advertising, trading of the products and services. Marketing essentials means requirements and
desires of the customer what types of services and products they want. Marks and Spencer
organisation is British multinational retails company situated in London, England. Marks and
Spencer sells clothing, home appliances, food products mostly their sell products by their own
labels. This report explained the roles and responsibilities of marketing function and also analyse
this. This report also show the Company marketing mix of 7 P'S and also normal plan of the
organisation also covered.

THE KEY ROLES AND RESPONSIBILITIES OF
MARKETING FUNCTION
• Marketing is a procedure in which an
company swap its thought, views and
opinion about a trade good or service
offering by them.
• Marketing Concept: Marketing concept
defined that is very mandatory for the
organisation to examine need, wants and
requirements of its consumers and then
proceeds determination to accomplish their
needs and wants to satisfy them.

CONTINUE…..
• Current and Future Trends in Marketing:
Current marketing course is unendingly acquire
because of modification and evolution in The
business. Marks and Spencer usage public press,
broadcasting, and other outlets to present its
communication to its consumers. Marks and
Spencer also use advertising instrument for trade
publicity and promotion. Marks and Spencer
supply various proposals such as discount and
buy one get one free and some more.

CONTINUE
• Process of Marketing: Procedure of marketing precede by Marks and Spencer company . There are four steps that is precede by Marks
and Spencer that are explained below:
• Step 1- Marketing group of Marks and Spencer do market study so that they can know about a external possibility and opportunities of
the organisation. Its most probably consider needs, desires and requirements of consumer.
• Step 2- Once study is complete Marks and Spencer decide and can proper vision about its consumers. Marks and Spencer divide its
consumers on the basis of their requirements and establishment offerings.
• Step 3- After dividing the consumers and distinguishing its activity and stores, marketing group of Marks and Spencer create a selling
program which support the company in encouraging and promoting their goods and services and also help in to increase its profit
• Step 4- In this step workers of Marks and Spencer do production towards carrying out of this program. The marketing programme which
is used to formulate for promoting goods and services in Marks and Spencer.

CONTINUE…..
• Market information
• Finance
• Market Planning
• Product development
and designing
• Exchange Functions
• Distribution Channel

ROLES AND RESPONSIBILITIES OF MARKETING THAT
RELATE TO WIDER CONTEXT OF ORGANISATION
• In many companies , functional portion of
merchandising show important role in to complete
whole objectives and aims of the company for
better development in future. Without marketing
team a company can not complete their targets so,
that is why all the companies needed impressive
and various types units. Marks and Spencer has
various kind of marketing sector by which they
can create better growth and more competition in
the market. There are various marketing sectors of
the Marks and Spencer and those sectors are going
to explained below:

CONTINUE…..
• Marketing and
Research
• Marketing and
Finance
• Marketing and
Production:
• Marketing and
Human resource

MARKETING MIX (7 P'S)
7P'S Marks and Spencer ALDI
Product They provides huge amount of goods which involve clothing, food and
home services. Hence, having several assortment of products makes Marks
and Spencer large. They are more capable to complete requirements and
needs of their consumers and gain more productivity in the nation.
ALDI is an private company which connected with wholesale business. It is
famed brand that primarily concentrating on sharing standards products to
their consumers. They give several variety of food unit such as rich tea
biscuits, little journey and etc. and on the further side it also manage and
trade with several kinds of non-veg food, wines and some more to fulfil
whole desires and needs of customers.
Price To manage cheap cost as without upcoming standards of products and
moving themselves in failure. Therefore, to share various kinds of price
benefits to its customers they always support cheap cost scheme to reach
organisational aim, targets and objectives.
Customer market is really competitor because they have huge amount of
attributes. ALDI primarily recognize customers desires and requirements to
meet request and needs through appropriate costing schemes. That is why
they mark and point out consumers at very middle level and lower level to
manage their rating objectives and aims. Thus, rating of this company are
less as its challenger company.

CONTINUE…
Place It is situated in London. So that is why outlets of this
company are really broad across the world. They also
manage with networks and offline products and services in
which offline services involve store , shops and many more.
So , the major goals of this organisation is to achieve each
consumers desires and satisfy them .
It is series of market that share its services worldwide. It has
about 10,000 and 66 stores in 20 nation such as UK, US,
Spain and some more. goods of this organisation settled on
offers rate so that easily individuals can purchase their
products and capable to purchase their goods from any place.
Promotion Marks and Spencer have ratings scheme so it is large and
good benefits for the company to boost various kinds of
products and services. Company publicize their products by
e-commerce and by offline to aim prospective consumers.
It is an multinational marque to manage its effect on world
domain, to boost their products and services .they basically
operate finer connection way in their stores. So According
to this, they have to concentrate on more movement such as
Exchange , relieve brands and some more.

CONTINUE…
People This company has superior income supporter so the
employees has duty and responsibilities to
accomplish prosperous maturation of organisation.
Include with this organisation operate and use various
procedures like associate right paper etc. Thus, Marks
and Spencer create outstanding occurrence of Marks
and Spencer.
ALDI brand pursue down consumers services instead
of its challenger as person that do not support its
customer in better selection because they has very
impressive outlets design at every level. so, this
organisation paid their workers more than their
competitors.
Process It mention to procedure of keeping their customers
prosperous through innovative and impressive
processing services of goods in their outlets on e-
commerce as well as on stores. By all of these a
company is capable to reached at their target aims.
ALDI company has their own absolute design by
which individuals can discover their goods very
casually. Include with this they support modest amount
of broad standards rates to collect high attention of
consumers and have high barcodes for speedy
determination for accelerating billing.