Marketing Report: Marks and Spencer Marketing Plan Evaluation

This report provides a comprehensive analysis of Marks and Spencer's marketing strategies. It begins with an introduction to the company and its market position, followed by an examination of the key roles and responsibilities of marketing functions within the organization. The report then delves into the marketing mix, evaluating product, price, place, and promotion strategies, as well as process, physical evidence, and people aspects. It compares Marks and Spencer's marketing mix with that of Tesco, highlighting similarities and differences. Furthermore, the report outlines a basic marketing plan for the organization, including aims, objectives, an executive summary, and an analysis of the internal and external environments, including a SWOT analysis. The report concludes by emphasizing the interrelationship between the marketing department and other departments, underscoring how effective collaboration contributes to the company's overall success. This report is designed to provide a comprehensive understanding of Marks and Spencer's marketing efforts and how they contribute to achieving its business objectives.

MARKETING
ESSENTIAL

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................1
LO 1.................................................................................................................................................1
LO 2...............................................................................................................................................18
P3 Different ways of applying Marketing mix on different organisation............................18
LO 3...............................................................................................................................................21
P4 Basic marketing plan for the organisation.......................................................................21
CONCLUSION..............................................................................................................................26
REFERENCES..............................................................................................................................28

INTRODUCTION
Marketing is an action for selling and promoting the products and services and it also
includes marketing research for advertising (Lovelock and Patterson, 2015). Marks and Spencer
is a major multinational British retailer and specialising in clothing, home products and luxury
food products and it is listed in London Stock Exchange market. This report will study the key
roles and responsibilities of the marketing functions and also the roles and responsibilities of
marketing interrelates to the wider context of the company. It also highlighted the elements of
marketing mix for achieving the overall objectives and it also evaluates the whole marketing plan
LO 1
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Further, company also uses different discounting strategy that helps the firm to attract wide range
of customers. In order to let people know about new offers and discount, company also uses
online advertising that further helps to raise customer base.
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It is important to have the responsibility of the data for aware the customers about their products.
Speed of innovation is much and more important for the future of the Marks and Spencer
because it has to prepared about the new technology and new ideas for doing the plan effectively.
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Situational analysis:- It is initiating and focuses on the long run success which is beneficial for
the company and also the performance is improved effectively.
Marketing strategy:- For satisfying the needs of the customers company divided the whole
market into different segments such as Market segmentation and market targeting, and it also
chooses the best segments for meeting the opportunities and strength of the company.
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Implementation and control:- From implementing and controlling its necessary to fulfil the
needs and demand of the customers and also making the long term consistently for both Marks
and Spencer and its customers.
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Developing the marketing strategies and plans:- It also develops the strategy of marketing and
also the segments of the target for clearing the goals and objectives. For developing the
marketing plan it helps the approaches of business for developing the strategies of marketing.
Marketing information system:- Marketing mangers needs each and every information about
product analysis and marketing information system for implementing and controlling the
responsibilities. It also provides the information which is useful and necessary for the
distribution of the products and services in time to time manner.
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Marketing research:- It is a set of process which links the producers/manufactures, customers
and users of the marketers through the information for defining and identifying the problems and
opportunities of marketing.
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