Analysis of Pitching and Marketing for Marks & Spencer Leather Jackets

This report provides a detailed analysis of the pitching and marketing strategies employed for the launch of Marks & Spencer's exclusive leather jacket range for women. It outlines the pitch process, emphasizing the importance of understanding client needs and requirements, including aspects like date, presentation space, timing, and evaluation criteria. The report discusses promotion and distribution channels, including online and offline platforms, and highlights the opportunities for increasing consumer base and gaining a competitive advantage. It covers the rehearsal process, final preparations, and the 'show time' of the pitch, as well as post-pitch follow-up. Furthermore, the report delves into creating a pitching plan for marketing, including consulting with employees, casting the right team, and preparing presentations on market reviews. The report concludes by summarizing the strategies and components of the pitching process, its impact on the business, and changes in the market, with references to relevant literature.

PITCHING AND
NEGOTIATING SKILLS

INTRODUCTION
“Pitching process is determine planes idea's which helps to
promote their business and organization”
The presentation will outline the new product launch of Marks
and Spencer which is among the exclusive range of leather
jackets specifically for Women.

PITCH PROCESS
 Pitch process is making something different and attractive.
Pitching idea defines organization making products
according customers need and situation based.
 Pitch design will helps the organization in launching is
exclusive range of leather jackets.

CONTINUE
Marks and Spencer's organization provide various varieties
products such as woman and men clothing, lingerie, beauty,
furniture, food, vines, flowers, hampers and gifts etc.
All the process come in pitch process in other hand pitching
process also determine what idea applied to make launch of
exclusive range unique and attractive

CONTINUE

THINGS NEED TO KNOW GOING INTO THE PITCH
• Marks & Spencer manger need to know client
requirements, responsibilities and what necessary
things in pitch process.
• Knowing this details helps better preparation and
makes lasting impression.

CONTINUE
• Date- This refers organization need to know products is delivered
its exact date. M&S manger ensure products should delivered or
established exact date.
• They also ensure product quality and their service.
• Presentation space- Manger of M&S look out the presentation
location where it not office, they try to present anywhere.
• They ensure proper preparation for the presentation chair must be
sited their place and sneaks provide during meeting time etc.

CONTINUE
• Timing – Manger ensure the timing schedule of pitching process,
it consumes only 60 to 90 minute.
• They also know time requirements and how much time spending
their.
• Criteria – what exact criteria of evolution.
• Manger ensure what criteria of making products, ideas involved
and making super plan

PROMOTION

DISTRIBUTION CHANNELS
• The product will offered at both plat form that is online and
offline.
• First 100 buyers will get flat 25 percent off on the launch date.