Analysis of Pitching and Marketing for Marks & Spencer Leather Jackets

This report provides a detailed analysis of the pitching and marketing strategies employed for the launch of Marks & Spencer's exclusive leather jacket range for women. It outlines the pitch process, emphasizing the importance of understanding client needs and requirements, including aspects like date, presentation space, timing, and evaluation criteria. The report discusses promotion and distribution channels, including online and offline platforms, and highlights the opportunities for increasing consumer base and gaining a competitive advantage. It covers the rehearsal process, final preparations, and the 'show time' of the pitch, as well as post-pitch follow-up. Furthermore, the report delves into creating a pitching plan for marketing, including consulting with employees, casting the right team, and preparing presentations on market reviews. The report concludes by summarizing the strategies and components of the pitching process, its impact on the business, and changes in the market, with references to relevant literature.

PITCHING AND
NEGOTIATING SKILLS

INTRODUCTION
“Pitching process is determine planes idea's which helps to
promote their business and organization”
The presentation will outline the new product launch of Marks
and Spencer which is among the exclusive range of leather
jackets specifically for Women.

PITCH PROCESS
 Pitch process is making something different and attractive.
Pitching idea defines organization making products
according customers need and situation based.
 Pitch design will helps the organization in launching is
exclusive range of leather jackets.

CONTINUE
Marks and Spencer's organization provide various varieties
products such as woman and men clothing, lingerie, beauty,
furniture, food, vines, flowers, hampers and gifts etc.
All the process come in pitch process in other hand pitching
process also determine what idea applied to make launch of
exclusive range unique and attractive

CONTINUE

THINGS NEED TO KNOW GOING INTO THE PITCH
• Marks & Spencer manger need to know client
requirements, responsibilities and what necessary
things in pitch process.
• Knowing this details helps better preparation and
makes lasting impression.

CONTINUE
• Date- This refers organization need to know products is delivered
its exact date. M&S manger ensure products should delivered or
established exact date.
• They also ensure product quality and their service.
• Presentation space- Manger of M&S look out the presentation
location where it not office, they try to present anywhere.
• They ensure proper preparation for the presentation chair must be
sited their place and sneaks provide during meeting time etc.

CONTINUE
• Timing – Manger ensure the timing schedule of pitching process,
it consumes only 60 to 90 minute.
• They also know time requirements and how much time spending
their.
• Criteria – what exact criteria of evolution.
• Manger ensure what criteria of making products, ideas involved
and making super plan

PROMOTION

DISTRIBUTION CHANNELS
• The product will offered at both plat form that is online and
offline.
• First 100 buyers will get flat 25 percent off on the launch date.

COLORS OF LEATHER
JACKET

THERE IS NO ROOM FOR SILENT
• In this pitching process of the firm is focused on
seeking reviews for managing more innovation
in launch plan.

OPPORTUNITIES WITH
LAUNCH
The range of jackets, Marks and Spencer for women will
helps in increasing consumer base worldwide.
The launch will helps in attaining competitive advantage.
Launch will assist in boosting sales of frim.

CONTINUE
 The rehearsal process- In this M&S manger will define launch plan with all
promotional techniques which will be used.
Preparing questions for the client demonstrate in own language understand and solving
their business problems.
 Final pep- In this final pep. Pre-visualize the pitch and imagine your self in
presentation space envision people in the room both are presenting presentation and
the action of client.
But in final presentation, manager pitch for feedback which will helps in analyzing launch
and its effectiveness

CONTINUE
Show time the pitch- in this process M&S manger look all the final
preparation and they set up the whole area for preparation and don't
feel shy and using “hello” to those room and exchange business card
and help to feel comfortable before getting up on stage.
Post pitch- it refers manger feelings relaxed after post pitch and they
waiting for the reaction and also motivate to other employees to
feeling relax.

THE FOLLOW-UP
Manager Send thank you note those meet during
pitching process and in addition to make contact
to client side.
 Send hand written thank you and if not suitable
to you can send the note via emails.

A CHANCE FOR SUCCESSFUL PITCH
 A pitch can take many forms.
 It might be pitching for contract with customers, and potential
opportunities to new customers and trying to investment to growing
successful pitch.
 A successful pitch first preparing their all presentation about the topic
and clear with delivery, about product, feeling don't panic

CREATING PITCHING FOR MARKETING
 Pitching plane for marketing Marks and spenders manger first get
objectives for their employees and get opinion from them, then
manager decided what exactly what changes they want in their
marketing of products.
 Some points will change in marketing according to manger:

Consult with other employees
First pitching process manger consult with their employees about
market and market terminology and demands of customers and
most important tittle of pitch.

CONTINUE
 Casting right- In second step's manger ensure all employees are
in pitching room and ensure all the employees belong to business
field. Manager duties to manage all employees involved in pitch
and give support In pitch process.
 Rehearsal process- In this step manager revised all things and
preparation about the pitch they need to rehearsal about the
changes in market what idea include in.

CONTINUE
 Manager should order to their employees to prepare a presentation about the
market review and present changes and improvement.
 Final pep- After rehearsal manager ensure all the preparation and also ensure
the meeting room settled or not they also trying to ensure about the proper
snakes and location is good for meeting etc.
 Show time the pitch-Manager show presentation about marketing of products.
Presentation involve all the marketing objective and effect to their business
they also include in pitch their varieties of products and their benefits.

CONTINUE
 Manager also include points marketing new techniques and technology which
is promoted marketing products they also discuss about area and suppliers
which involved to do marketing of products
 Post pitch –After the showing presentation about marketing changes they
waiting reaction of their client and feeling relaxed. Manager discuss about the
post pitch is beneficial of not.
 The follow-up -After the posting pitch manager send thank you note for their
client if manger know their physical address they trying to send note their
place.

CONTINUE
 This make impression to their client and they again
come back to the pitch.
 Manager should always follow their client and manger
should figure out their decision.
 If date going to pass and never received update. So
manager ensure client needed more information about
pitch.

CONCLUSION
 It report concluded about the pitching process
and marketing
 It summarized the launch of Exclusive range of
leather jackets for women.
 It also included strategies and components of
pitching process.
 It compress pitch impact on business and
changes in market.

REFERENCES
 Cremades, A., 2016. The art of startup fundraising: pitching
investors, negotiating the deal, and everything else entrepreneurs
need to know. John Wiley & Sons.
 Cenere, P. and et.al., 2015. Communication Skills for Business
Professionals 7. Cambridge University Press.
 Faff, R.W. and et.al., 2016. Pitching research evolution: An
illustrative example on the topic of'innovation and financial
dependence'.