This presentation provides a SWOT analysis of Marks and Spencer, a leading UK-based multinational retailer. The analysis covers the company's strengths, such as a large loyal customer base and a wide product range, and weaknesses, including reliance on outdated techniques and increased manual labor. Opportunities include expanding into new markets, while threats involve increased competition. Based on the analysis, the presentation recommends implementing the latest technology, conducting market research to understand customer needs, and increasing online presence to engage customers. The conclusion emphasizes the importance of SWOT analysis in comparing positive and negative aspects, formulating effective strategies, and gaining a greater customer base.
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