Managing a Successful Business Project: M&S Expansion Report

This report analyzes a business project focused on the global expansion of Marks & Spencer (M&S) into France. The report outlines the aim and objectives of the project, which includes examining the impact of globalization on M&S's growth and profit. It details the project management plan, considering aspects such as cost, scope, time, quality, communication, risk, and resources, along with a work breakdown structure and a Gantt chart for project timelines. The report also discusses the use of small-scale research, applying both qualitative and quantitative research methods, including primary and secondary data collection techniques. Data analysis is performed using appropriate tools, and the report concludes with recommendations and a reflection on the project's findings, supported by a logbook and references.

MANAGING A SUCCESSFUL
BUSINESS PROJECT

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY ..................................................................................................................................3
a) Aim and objectives ............................................................................................................3
b) Project management plan...................................................................................................4
c) Small-scale research by applying qualitative and quantitative research methods..............9
d)Analysis of the research and data using appropriate tools and techniques.......................12
e) Communication of Recommendations.............................................................................19
f) Reflection..........................................................................................................................20
g) Logbook ..........................................................................................................................20
CONCLUSION..............................................................................................................................22
REFERENCES..............................................................................................................................23

INTRODUCTION
Managing successful business project is the prime responsibility of an organization so as
to render valuable outcome to the company which will help to bring ahead than their competitors
who are operating in the same industry. In addition to this specific project include various
aspects such as quality, time, resources, cost, etc. which are required to be executed so as to
manage successful business project (Adzic, 2011).
The present report is based on Marks and Spencer company which is British multinational
retailer company with it is headquartered in United Kingdom. Additionally, it is specialized in
selling, home care products, clothing, luxury food products. The company earlier launches a new
product Perfume which saw huge success in UK from last one year. Thus, CEO of the company
decided to expand business in France as well.
This presented file discuss about the aim and objectives of the company project as well as
project management plan is also considered taking into consideration various aspects like scope,
quality, cost etc. In addition to this work break down structure and Gantt chart is also discussing
so as to provide time frame for the completion of project. Moreover, qualitative and quantitative
research methods is also used to carry out this project. Lastly, research methods, data analysis,
appropriate recommendation and reflection is also undertaken in this assignment.
MAIN BODY
a) Aim and objectives
Globalisation is termed to an important aspect in modern era as with its help organization
are expanding their goods and services to different sector and country. In addition to this it can
be defined as the integration of people, firm and government of different nations with the help of
international trade (Ariely, 2012). Moreover, through globalization business achieve successful
competitive advantage at a global level. Thus, it helps to achieve huge market share and
profitability CEO of the Marks and Spencer company decided to expand business in France as
well.
Aim of project: “To examine the impact of globalisation on growth and profit of an
organisation”. A case study on Marks& Spencer.
Objectives:

In order to carry out research it is very much essential to have definite objectives, as it helps in
guiding person who is carrying out the research (Cleden, 2017). In order to expand business in
France M&S company should possess certain objectives which are specified below:
 To understand the concept of globalisation
 To examine the impact of globalisation on profit of M&S by 15% in next one
year.
 To analysis the increment in sales by 20% in coming 2 years.
 To recommend M&S about how it can enhance its global presence.
b) Project management plan
Project management plan is the plan which help the organization to carry out its business
plan in an effective and efficient manner (Coker, 2014). In addition to this this plan specifies
about then action and the activities which the researcher need to carry out so as to achieve
success in the business project. Moreover while preparing plan for project various factors need to
be considered and they are specified below:
Cost: While executing any research the main aspect which need to be taken into
consideration is the cost. Thus, project manager of M&S will consider the cost required in order
to expand its business in France (Doherty, Ashurst, and Peppard, 2012). Therefore, funds can be
raising through different sources like through bank, investors, as these are the cheapest mode of
raising funds. As the cost estimated by the project manager to carry out this project is 45000
pounds. The company have to use these funds in order to adopt the advanced technology so that
they can easily expand business at global level. In addition to this it is also been estimated that
near about15000 pounds sterling will be invested in order to promote product at global level.
Scope: The scope of this research is termed to be wide in concept as it takes into
consideration environmental and other factors in order to promote products at global level. Thus,
it is essential for the research to identify the factors impact to carry out business globally,
because it’s the main aim of the project. As the scope of Mark and Spencer company is to
examine the impact of globalisation on profit by 15% in next one year. As well as to analyse the
increment of sales by 20% in coming two years. Thus, it will help the research to acquire more
knowledge. In addition to this through globalisation at international level it will able to expand
business at large level and will result in increase in portability and market share of the company.

Time: This is the important aspect which the researcher must consider so as to gain
competitive advantage of fist mover. In addition, to this employee should be allotted with fixed
time period so that they can carry out their respective task accordingly. Therefore Mark and
Spencer company will require near about 7 month of time period whereas the time estimated by
the researcher is 2 months so as to result valid outcome.
Quality: It is based upon the methods which need to be executed so as to carry put
project smoothly without any hurdle. M&S company must render best quality products to the
customer so as to influence them and to build long term relationship with customer which will
help them to achieve competitive edge at global market. Moreover, the researcher uses primary
data then it would result in bringing up accurate conclusion. And will increase the quality of
research. Thus, in order to expand business globally, project manager will render training and
development session to its workforce so that they can develop their skills which are required in
modern era global market.
Communication: It is an important aspect which the project manager will take into
consideration so as to achieve success. As proper mode of communication will help in
motivating employees in performing their respective duties in an ethical manner. In addition to
this researcher should also focus in bringing up transparency while communicating with its
employees so as to get work done from then in a desired manner. In addition to this mark and
Spencer company will take into consideration different modes of communication like social
media, emails, advertisement etc. Whereas a researcher will adopt other communication tools
like audio call attending seminars, workshops, meeting etc.
Risk: While carrying out research, risk factor must be analysed so as to carry out project
smoothly. Risk can be in any form like less availability of capital, shortage of funds, not using
any undated technology, etc. Thus, after analysing the risk factors, accordingly researcher will
make strategies so as to deal risk and hurdles effectively. Moreover mark and Spencer company
should also analyse the risk factors which can affect the business like cultural, political factors
must be analysed by company in order to avoid risk.
Resources: Availability of resources and optimum utilisation of the resources is the two
key aspects which the researcher must take in to consideration so as to get best outcome.
Resources includes funds, manpower, machinery and equipments etc. If the M&S company
wants to expand its business and market its product in France nation then it will make sure that

there is sufficient availability of resources in the form of funds. As without funds company
cannot market its product at a global level.
Work breakdown structure and a Gantt Chart to provide time frames and stages for
completion.
Work break down structure: It is referred to as segmenting of different activities in
smaller parts so as to execute the project within the time period (Drucker, 2012). In addition to
this, it is very much essential to carry out different activities into different segment so that each
employee get specialized in their work and can finish up their respective task on time. Moreover,
it is termed to be decomposition of team members so as to accomplish organizational objectives
in hierarchical system. Furthermore, this structure also helps in achieving the pre-set objectives
by estimating the cost of project.

Gantt chart: It is termed to be the graphical representation of the activities which are to
be carried out in order to so as to complete the project on time schedule. In addition to this it is
also useful to plan, facilitate and to track activities of the project whether they are being carried
out appropriately as per project plan or not(Fisher, 2011). Moreover it also outlines the activities
with the help of horizontal line, which help the completion of work within the decided time
period. Therefore, in this project different activities are being segmented on the basis of explicit
time frame. Thus, it help in achieving positive outcome of the project.

c) Small-scale research by applying qualitative and quantitative research methods
Small scale research: This type of research is referred to as direct and comprehensive
guide for those students who carry out dissertation, thesis, project and paper. Moreover, it also
helps in demonstrating the strength and weakness of different approaches. In addition to this it
termed to be carried out systematically via central method of inquiry.
Research methodology: It is termed to be a specific technique which is used by the
researcher so as to identify, select, process and to analyse the data about any particular topic.
Therefore, in context to research study methodology section helps the reader to critically analyse
the suitability and the validity of the project (Furlong, 2013). Thus, in business project
methodology will allow the researcher to define project title and the procedure to carry out
different activities of the project in order to draw valid conclusion.
In addition to this, project manager must also identify research approach, research design
and philosophy and they are mentioned below:
Research approach : It is a plan or can be said it is a procedure which consist of steps of
broad assumptions so as to analyse detailed method of data collection, interpretation and
analysis. Generally research approach is categorised into two parts which are mentioned below:
 Data collection: in order to carry out research in an appropriate manner researcher must
take into consideration proper data collection tools. Thus, in this research report
researcher takes into consideration primary and secondary data collection methods:
Primary data collection method: When the data is collected by the researcher for the first
time is referred to as primary data collection methods. There are different methods of primary
data collection like projective techniques, interview method, questionnaire, focus group method

etc. But in this research questionnaire method is being taken into consideration by researcher of
Mark and Spencer company so as to carry out research in a accurate manner.
Secondary data collection method: it is method of collecting data from those material
which are already published. In addition to this , such type of data are already been collected and
analysed by someone else. Example like government census report, administrative data etc.
 Data Analysis: It is the process of systematically applying logical and statistical
techniques in order to describe, evaluate and illustrate data. Hence in order to carry out
research thematic data analysis technique is being taken into consideration by researcher.
As it is termed to be the most common tools of analysis in qualitative research.
Research philosophies: It specifically deals with nature, source and development of
knowledge as well as it is termed as the belief about the ways through which the data are
collected, analysed and used. There are different types of research philosophies like pragmatism,
positivism, realism and interpretivism. Therefore the researcher takes into consideration
interpretivism research philosophies to carry out research effectively. As interpretivism
integrated human interest into study and the researcher takes this philosophy into consideration
because it emphasizes qualitative analysis over quantitative analysis.
Qualitative method: It is the type of method in which more focus is being given on
qualitative aspect rather than quantitative aspects. In order to collect qualitative data project
manager must use secondary sources like magazines, books, journals, internet etc. Thus, this
kind of data is pre-assumed as relevant and termed to be feasible as well. Therefore, for this
project qualitative method is termed be most suitable, as it is termed be feasible and reliable.
Quantitative method: It is the type of method in which main focus is being given on
quantitative data aspect rather than qualitative data. For example, like through survey,
observation, questionnaire, interview, etc. Therefore researcher takes into consideration
questionnaire method to carry out appropriate research and to draw valid conclusion.
Sampling: It is the process which is used in statistical analysis and is termed to be the
selection of a subset of group of individuals from a large number of statistical population so as to
estimate the characteristic of whole population. There are two types of sampling methods and
they are probabilistic and non probabilistic. Therefore in this research, probabilistic sampling
method is used by researcher so as to carry out research in an appropriate manner. In order to
expand business in France M&S company can use convenience sampling so as to get data in ease

and in as suitable period of time. It mainly focusses on collecting data by use of favourable zone
and space. In order to carry out this project total 50 respondent of the company Mark and
Spencer such as employees, customer etc. are being taken into consideration by the researcher
so as to collect valid information.
Questionnaire
Name:
Age:
Gender:
1) Do you have knowledge about the concept of Globalisation?
a. Yes
b. No
2) Do you have any knowledge about the product in which M&S deals with?
a. Yes
b. No
3) Mark the satisfaction level if you have used the M&S products earlier?
a. Average
b. excellent
c. Good
4) Are you aware about Gaspo perfume of M&S?
a. Yes
b. No
5) Is it profitable to launch Gaspo perfume in France?
a. Yes
b. No
6)State the negative impact of globalisation in M&S if the company expand business in
France?
a. Brand image will be affected
b. Product portfolio will be threatening
c. Production capacity will decrease
7) State the positive impact of globalisation on M&S?
a. Increase in productivity level

b. Increase in market share
c. Profit growth rate increases
8) State the factors which need to be taken into consideration in order to expand business
at global level?
a. Regulation of pricing
b. To ensure better and high quality
c. Taste and preferences of the customers
9) If any recommendation please specify?
..........................................................................................................................................................
.....................................................................................................................................
d)Analysis of the research and data using appropriate tools and techniques.
In order to draw effective and valid conclusion it is very much essential for the project
manager to conduct analysis through questionnaire and to interpret it using table and diagram
(Mhamed, 2012). Thus, in order to analyse the questionnaire, project manager of M&S company
does an interpretation which is specified below:
Theme 1: Yes, respondents were aware about the concept of Globalisation
1) Do you have knowledge about the concept of Globalisation? Frequency
a. Yes 30
b. No 20
a. Yes b. No
0
5
10
15
20
25
30
30
20
Frequency