Managing a Successful Business Project: M&S Expansion Report

This report analyzes a business project focused on the global expansion of Marks & Spencer (M&S) into France. The report outlines the aim and objectives of the project, which includes examining the impact of globalization on M&S's growth and profit. It details the project management plan, considering aspects such as cost, scope, time, quality, communication, risk, and resources, along with a work breakdown structure and a Gantt chart for project timelines. The report also discusses the use of small-scale research, applying both qualitative and quantitative research methods, including primary and secondary data collection techniques. Data analysis is performed using appropriate tools, and the report concludes with recommendations and a reflection on the project's findings, supported by a logbook and references.

MANAGING A SUCCESSFUL
BUSINESS PROJECT

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY ..................................................................................................................................3
a) Aim and objectives ............................................................................................................3
b) Project management plan...................................................................................................4
c) Small-scale research by applying qualitative and quantitative research methods..............9
d)Analysis of the research and data using appropriate tools and techniques.......................12
e) Communication of Recommendations.............................................................................19
f) Reflection..........................................................................................................................20
g) Logbook ..........................................................................................................................20
CONCLUSION..............................................................................................................................22
REFERENCES..............................................................................................................................23

INTRODUCTION
Managing successful business project is the prime responsibility of an organization so as
to render valuable outcome to the company which will help to bring ahead than their competitors
who are operating in the same industry. In addition to this specific project include various
aspects such as quality, time, resources, cost, etc. which are required to be executed so as to
manage successful business project (Adzic, 2011).
The present report is based on Marks and Spencer company which is British multinational
retailer company with it is headquartered in United Kingdom. Additionally, it is specialized in
selling, home care products, clothing, luxury food products. The company earlier launches a new
product Perfume which saw huge success in UK from last one year. Thus, CEO of the company
decided to expand business in France as well.
This presented file discuss about the aim and objectives of the company project as well as
project management plan is also considered taking into consideration various aspects like scope,
quality, cost etc. In addition to this work break down structure and Gantt chart is also discussing
so as to provide time frame for the completion of project. Moreover, qualitative and quantitative
research methods is also used to carry out this project. Lastly, research methods, data analysis,
appropriate recommendation and reflection is also undertaken in this assignment.
MAIN BODY
a) Aim and objectives
Globalisation is termed to an important aspect in modern era as with its help organization
are expanding their goods and services to different sector and country. In addition to this it can
be defined as the integration of people, firm and government of different nations with the help of
international trade (Ariely, 2012). Moreover, through globalization business achieve successful
competitive advantage at a global level. Thus, it helps to achieve huge market share and
profitability CEO of the Marks and Spencer company decided to expand business in France as
well.
Aim of project: “To examine the impact of globalisation on growth and profit of an
organisation”. A case study on Marks& Spencer.
Objectives:

In order to carry out research it is very much essential to have definite objectives, as it helps in
guiding person who is carrying out the research (Cleden, 2017). In order to expand business in
France M&S company should possess certain objectives which are specified below:
 To understand the concept of globalisation
 To examine the impact of globalisation on profit of M&S by 15% in next one
year.
 To analysis the increment in sales by 20% in coming 2 years.
 To recommend M&S about how it can enhance its global presence.
b) Project management plan
Project management plan is the plan which help the organization to carry out its business
plan in an effective and efficient manner (Coker, 2014). In addition to this this plan specifies
about then action and the activities which the researcher need to carry out so as to achieve
success in the business project. Moreover while preparing plan for project various factors need to
be considered and they are specified below:
Cost: While executing any research the main aspect which need to be taken into
consideration is the cost. Thus, project manager of M&S will consider the cost required in order
to expand its business in France (Doherty, Ashurst, and Peppard, 2012). Therefore, funds can be
raising through different sources like through bank, investors, as these are the cheapest mode of
raising funds. As the cost estimated by the project manager to carry out this project is 45000
pounds. The company have to use these funds in order to adopt the advanced technology so that
they can easily expand business at global level. In addition to this it is also been estimated that
near about15000 pounds sterling will be invested in order to promote product at global level.
Scope: The scope of this research is termed to be wide in concept as it takes into
consideration environmental and other factors in order to promote products at global level. Thus,
it is essential for the research to identify the factors impact to carry out business globally,
because it’s the main aim of the project. As the scope of Mark and Spencer company is to
examine the impact of globalisation on profit by 15% in next one year. As well as to analyse the
increment of sales by 20% in coming two years. Thus, it will help the research to acquire more
knowledge. In addition to this through globalisation at international level it will able to expand
business at large level and will result in increase in portability and market share of the company.

Time: This is the important aspect which the researcher must consider so as to gain
competitive advantage of fist mover. In addition, to this employee should be allotted with fixed
time period so that they can carry out their respective task accordingly. Therefore Mark and
Spencer company will require near about 7 month of time period whereas the time estimated by
the researcher is 2 months so as to result valid outcome.
Quality: It is based upon the methods which need to be executed so as to carry put
project smoothly without any hurdle. M&S company must render best quality products to the
customer so as to influence them and to build long term relationship with customer which will
help them to achieve competitive edge at global market. Moreover, the researcher uses primary
data then it would result in bringing up accurate conclusion. And will increase the quality of
research. Thus, in order to expand business globally, project manager will render training and
development session to its workforce so that they can develop their skills which are required in
modern era global market.
Communication: It is an important aspect which the project manager will take into
consideration so as to achieve success. As proper mode of communication will help in
motivating employees in performing their respective duties in an ethical manner. In addition to
this researcher should also focus in bringing up transparency while communicating with its
employees so as to get work done from then in a desired manner. In addition to this mark and
Spencer company will take into consideration different modes of communication like social
media, emails, advertisement etc. Whereas a researcher will adopt other communication tools
like audio call attending seminars, workshops, meeting etc.
Risk: While carrying out research, risk factor must be analysed so as to carry out project
smoothly. Risk can be in any form like less availability of capital, shortage of funds, not using
any undated technology, etc. Thus, after analysing the risk factors, accordingly researcher will
make strategies so as to deal risk and hurdles effectively. Moreover mark and Spencer company
should also analyse the risk factors which can affect the business like cultural, political factors
must be analysed by company in order to avoid risk.
Resources: Availability of resources and optimum utilisation of the resources is the two
key aspects which the researcher must take in to consideration so as to get best outcome.
Resources includes funds, manpower, machinery and equipments etc. If the M&S company
wants to expand its business and market its product in France nation then it will make sure that

there is sufficient availability of resources in the form of funds. As without funds company
cannot market its product at a global level.
Work breakdown structure and a Gantt Chart to provide time frames and stages for
completion.
Work break down structure: It is referred to as segmenting of different activities in
smaller parts so as to execute the project within the time period (Drucker, 2012). In addition to
this, it is very much essential to carry out different activities into different segment so that each
employee get specialized in their work and can finish up their respective task on time. Moreover,
it is termed to be decomposition of team members so as to accomplish organizational objectives
in hierarchical system. Furthermore, this structure also helps in achieving the pre-set objectives
by estimating the cost of project.

Gantt chart: It is termed to be the graphical representation of the activities which are to
be carried out in order to so as to complete the project on time schedule. In addition to this it is
also useful to plan, facilitate and to track activities of the project whether they are being carried
out appropriately as per project plan or not(Fisher, 2011). Moreover it also outlines the activities
with the help of horizontal line, which help the completion of work within the decided time
period. Therefore, in this project different activities are being segmented on the basis of explicit
time frame. Thus, it help in achieving positive outcome of the project.

c) Small-scale research by applying qualitative and quantitative research methods
Small scale research: This type of research is referred to as direct and comprehensive
guide for those students who carry out dissertation, thesis, project and paper. Moreover, it also
helps in demonstrating the strength and weakness of different approaches. In addition to this it
termed to be carried out systematically via central method of inquiry.
Research methodology: It is termed to be a specific technique which is used by the
researcher so as to identify, select, process and to analyse the data about any particular topic.
Therefore, in context to research study methodology section helps the reader to critically analyse
the suitability and the validity of the project (Furlong, 2013). Thus, in business project
methodology will allow the researcher to define project title and the procedure to carry out
different activities of the project in order to draw valid conclusion.
In addition to this, project manager must also identify research approach, research design
and philosophy and they are mentioned below:
Research approach : It is a plan or can be said it is a procedure which consist of steps of
broad assumptions so as to analyse detailed method of data collection, interpretation and
analysis. Generally research approach is categorised into two parts which are mentioned below:
 Data collection: in order to carry out research in an appropriate manner researcher must
take into consideration proper data collection tools. Thus, in this research report
researcher takes into consideration primary and secondary data collection methods:
Primary data collection method: When the data is collected by the researcher for the first
time is referred to as primary data collection methods. There are different methods of primary
data collection like projective techniques, interview method, questionnaire, focus group method

etc. But in this research questionnaire method is being taken into consideration by researcher of
Mark and Spencer company so as to carry out research in a accurate manner.
Secondary data collection method: it is method of collecting data from those material
which are already published. In addition to this , such type of data are already been collected and
analysed by someone else. Example like government census report, administrative data etc.
 Data Analysis: It is the process of systematically applying logical and statistical
techniques in order to describe, evaluate and illustrate data. Hence in order to carry out
research thematic data analysis technique is being taken into consideration by researcher.
As it is termed to be the most common tools of analysis in qualitative research.
Research philosophies: It specifically deals with nature, source and development of
knowledge as well as it is termed as the belief about the ways through which the data are
collected, analysed and used. There are different types of research philosophies like pragmatism,
positivism, realism and interpretivism. Therefore the researcher takes into consideration
interpretivism research philosophies to carry out research effectively. As interpretivism
integrated human interest into study and the researcher takes this philosophy into consideration
because it emphasizes qualitative analysis over quantitative analysis.
Qualitative method: It is the type of method in which more focus is being given on
qualitative aspect rather than quantitative aspects. In order to collect qualitative data project
manager must use secondary sources like magazines, books, journals, internet etc. Thus, this
kind of data is pre-assumed as relevant and termed to be feasible as well. Therefore, for this
project qualitative method is termed be most suitable, as it is termed be feasible and reliable.
Quantitative method: It is the type of method in which main focus is being given on
quantitative data aspect rather than qualitative data. For example, like through survey,
observation, questionnaire, interview, etc. Therefore researcher takes into consideration
questionnaire method to carry out appropriate research and to draw valid conclusion.
Sampling: It is the process which is used in statistical analysis and is termed to be the
selection of a subset of group of individuals from a large number of statistical population so as to
estimate the characteristic of whole population. There are two types of sampling methods and
they are probabilistic and non probabilistic. Therefore in this research, probabilistic sampling
method is used by researcher so as to carry out research in an appropriate manner. In order to
expand business in France M&S company can use convenience sampling so as to get data in ease

and in as suitable period of time. It mainly focusses on collecting data by use of favourable zone
and space. In order to carry out this project total 50 respondent of the company Mark and
Spencer such as employees, customer etc. are being taken into consideration by the researcher
so as to collect valid information.
Questionnaire
Name:
Age:
Gender:
1) Do you have knowledge about the concept of Globalisation?
a. Yes
b. No
2) Do you have any knowledge about the product in which M&S deals with?
a. Yes
b. No
3) Mark the satisfaction level if you have used the M&S products earlier?
a. Average
b. excellent
c. Good
4) Are you aware about Gaspo perfume of M&S?
a. Yes
b. No
5) Is it profitable to launch Gaspo perfume in France?
a. Yes
b. No
6)State the negative impact of globalisation in M&S if the company expand business in
France?
a. Brand image will be affected
b. Product portfolio will be threatening
c. Production capacity will decrease
7) State the positive impact of globalisation on M&S?
a. Increase in productivity level

b. Increase in market share
c. Profit growth rate increases
8) State the factors which need to be taken into consideration in order to expand business
at global level?
a. Regulation of pricing
b. To ensure better and high quality
c. Taste and preferences of the customers
9) If any recommendation please specify?
..........................................................................................................................................................
.....................................................................................................................................
d)Analysis of the research and data using appropriate tools and techniques.
In order to draw effective and valid conclusion it is very much essential for the project
manager to conduct analysis through questionnaire and to interpret it using table and diagram
(Mhamed, 2012). Thus, in order to analyse the questionnaire, project manager of M&S company
does an interpretation which is specified below:
Theme 1: Yes, respondents were aware about the concept of Globalisation
1) Do you have knowledge about the concept of Globalisation? Frequency
a. Yes 30
b. No 20
a. Yes b. No
0
5
10
15
20
25
30
30
20
Frequency

Interpretation: From the above diagram it can be interpreted that among 50 respondents,
there are 20 respondent who are not aware about the concept of globalisation and 30 respondent
says that they are aware about the concept of globalisation. Thus, it can be analysed that half of
the majority lays a fact that they possess knowledge about globalisation. As per respondent
globalisation is the best techniques through which company can explore its market share at a
high level and can achieve increase in profitability too.
Theme 2 Knowledge about product of M&S
2) Do you have any knowledge about the product in which M&S deals
with?
Frequency
a. Yes 35
b. No 15
Interpretation: From the above mention graph it can be stated that among 50 respondent
there are 35 respondent who have possess some kind of knowledge about the product of M&S,
whereas 15 respondents do not possess any knowledge in respect of product of M&S. Thus, it
specifies that Mark and Spencer company has developed a brand image in marketplace.
Theme 3 Satisfaction level of responded if they have used product of M&S
3) Mark the satisfaction level if you have used the M&S products
earlier?
Frequency
a. Yes b. No
0
5
10
15
20
25
30
35
35
15 Column B

a. Average 10
b. Excellent 20
c. Good 20
Interpretation: The given table specifies that among 50 respondent there are 20
respondents who says that they have excellent satisfaction level while using M&S products
(Zajda, 2015). In addition to this there are 20 more respondent who specifies that they possess
good satisfaction level. Whereas 10 respondent says that they have average satisfaction level
while using M&S products. Thus, it specifies that customer level of satisfaction for M&S
company product is approx. good and excellent.
Theme 4 Aware about Gaspo perfume of M&S
4)Are you aware about Gaspo perfume of M&S? Frequency
a. Yes 10
b. No 40
a. Average b. Excellent c. Good
0
2
4
6
8
10
12
14
16
18
20
10
20 20
Frequency

Interpretation: From the above-mentioned table it is clear that among 50 respondent
there are 40 respondent who specifies that they are not aware about Gaspo perfume and rest 10
of them states that they are aware of it. Thus, it can be said that it’s the best opportunity for M&S
company to bring up the new product in France nation.
Theme 5 Profitable to launch Gaspo perfume in France
5) Is it profitable to launch Gaspo perfume in France? Frequency
a. Yes 40
b. No 10
a. Yes b. No
0
5
10
15
20
25
30
35
40
10
40
Frequency

Interpretation: From the above graph it can be stated that 40 respondent states that it is
profitable to launch Gaspo perfume in France, whereas, 10 of them states No because according
to them people are not aware about the product therefore it is important for the first to first focus
on awareness. Thus, as per respondent it is best suitable to launch product in French market.
Theme 6 Negative impact of globalisation in M&S
6)State the negative impact of globalisation in M&S if the company
expand business in France?
Frequency
a. Brand image will be affected 10
b. Product portfolio will be threatening 25
c. Production capacity will decrease 15
a. Yes b. No
0
5
10
15
20
25
30
35
40
40
10
Frequency

Interpretation: From the above mention table it can be interpreted that among 50
respondent, 25 of them specifies that product portfolio will be threaten if M&S company carry
out its business globally (Pekuri and et. al., 2014). In addition to this there are 15 respondent who
says that production capability will decrease, whereas only 10 of them specifies that brand image
will be affected which is termed to be the negative impact of globalisation on M&S company.
This is so because as per respondent it is not necessary that if the product is successful in Uk
then it will achieve the same successful growth in France as well as customer preferences
changes changes with the time.
Theme 7 Positive impact of globalisation on M&S?
7) State the positive impact of globalisation on M&S? Frequency
a. Increase in productivity level 10
b. Increase in market share 20
c. Profit growth rate increases 20
a. Brand image will be effected
b. Product portfolio will be threaten
c. Production capacity will decrease
0
5
10
15
20
25
10
25
15
Frequency

Interpretation: From the above graph it can be interpreted that 20 respondent specifies
that expansion of market in France will lead to increase in market share. In addition to this 20
more of them specifies that it will lead to increase in profit growth rate. Whereas rest 10 of them
says that productivity will increase which will be termed to be positive impact of globalisation
on M&S company. This is so because as per respondent there is more demand of perfume thus
expansion of perfume market in France will help to attract more customer as a result it will
increase the market share of the firm.
Theme 8 Factors which need to be taken into consideration
8) State the factors which need to be taken into consideration in order to
expand business at global level?
Frequency
a. Regulation of pricing 10
b. To ensure better and high quality product 20
c. Taste and preferences of the customers 20
a. Increase in productivity level
b. Increase in market share
c. Profit growth rate increases
0
2
4
6
8
10
12
14
16
18
20
10
20 20
Frequency

Interpretation: From the above specified table it can be interpreted that 20 respondents
lays the emphasizes on the factor that the company should render better and high quality
products in order to market product at global level. In addition to this other 20 specifies that taste
and preferences must be taken into consideration. Whereas rest 10 says that pricing regulation
must be adopted in order to ensure customer satisfaction.
e) Communication of Recommendations
After analysing the data, it can be recommended that Mark and Spencer company need to
take into consideration appropriate strategies before launching new product segment in France
nation (Morris and Geraldi, 2011). Like it can be recommended that before marketing of product
in market M&S company must render training and development session to its team member of
marketing through off the job or on the job training so as to make them specialise in marketing
department. In addition to this other recommendation are specified below:
 They should adopt new product development strategy by taking into consideration right
location and market segment in order to expand its product.
 In addition to this M&S company should also look upon the concept of globalisation
effectively and efficiently so as to acquire knowledge about market expansion,
a. Regulation of pricing
b. To ensure better and high quality
c. Taste and preferences of the customers
0
2
4
6
8
10
12
14
16
18
20
10
20 20
Frequency

development of product, taste and preference pattern of customer so as to increase the
satisfaction level of customers.
 M&S should also lay emphasis on factors which negatively impact the M&S company
while expanding market at global level. This should be done in order to enhance the
strength of an organization at pro-active level and phase.
 M&S company should also focus on marketing of products and brand in global market
before launch
 Data analysis was done about the negative impact of globalisation and was identifies that
brand image, product portfolio, production capacity will be affected. So in this case it can
be recommended that in order to overcome such impact M&S company can do PEST
analysis so as to examine the change taking place in political, cultural, social and
technological factors.
f) Reflection
There are several research methodologies like primary, secondary, qualitative and
quantitative etc. Researcher takes into consideration primary data collection method like
questionnaire in order to carry out research effectively and to draw valid conclusion. This
assignment is all about the impact of globalisation on Marks and Spencer which is British
multinational retainer focus on coordinating with globalisation by expanding its market in France
(Nicholas and Steyn, 2017). While carrying out research I have faced many difficulties like lack
of time duration, less capital, inefficient skill of team mates, etc. Therefore because of less time
period I have adopted the strategy to collect data through primary sources so as to draw valid
conclusion and outcomes. Along with this it was very difficult for me to communicate with
France people, this was because of language differences. Thus, it indicates that I have to improve
my communication skills and have to focus on learning different language for business Purpose.
g) Logbook
Project Logbook
Name:
Project title: Managing a successful business project
Update on weekly research/tasks achieved

I Have carried out this research so as to analyse the impact of product development in new
market for the purpose of enhancing business at global level.
Any risks and/or issues identified?
Uninterested issue of respondent one of the risk which was identified while carrying out
research.
Problems encountered
I have faced may problems like in identifying actual views and perception of respondents due to
their lack of knowledge.
New ideas and change of project direction
What have I learnt about myself this week?
I have carried out this research in allotted time period which has helped me to acquire detail
knowledge about the perception of individuals.
Project plan status to date (on, ahead, behind)
My project was on time.
Supervisor comments to address

CONCLUSION
From the above mention report it can be concluded that Globalisation is an important
aspect which helps the organization to expand business globally and to raise profitability ratio for
the business. Moreover, before expanding business at a global level company must take into
consideration the factor which might affect and can become hurdle in the path of the expanding
business indifferent nation. Thus, accordingly project manager of company used different
strategies to achieve the target aim and objectives.

REFERENCES
Books and Journals
Adzic, G., 2011. Specification by example: how successful teams deliver the right software.
Manning Publications Co.
Ariely, G., 2012. Globalisation and the decline of national identity? An exploration across sixty‐
three countries. Nations and Nationalism. 18(3). pp.461-482.
Cleden, D., 2017. Managing project uncertainty. Routledge.
Coker, C., 2014. Globalisation and Insecurity in the Twenty-first Century: NATO and the
Management of Risk. Routledge.
Doherty, N. F., Ashurst, C. and Peppard, J., 2012. Factors affecting the successful realisation of
benefits from systems development projects: findings from three case studies. Journal of
Information Technology. 27(1). pp.1-16.
Drucker, P., 2012. Managing the non-profit organization. Routledge.
Fisher, E., 2011. What practitioners consider to be the skills and behaviours of an effective
people project manager. International journal of project management. 29(8). pp.994-
1002.
Furlong, J., 2013, January. Globalisation, neoliberalism, and the reform of teacher education in
England. In The educational forum (Vol. 77, No. 1, pp. 28-50). Taylor & Francis Group.
Mhamed, A. A. S., 2012. Globalisation and higher education in the Arab Gulf States.
Morris, P. W. and Geraldi, J., 2011. Managing the institutional context for projects. Project
Management Journal. 42(6). pp.20-32.
Nicholas, J. M. and Steyn, H., 2017. Project management for engineering, business and
technology. Routledge.
Pekuri, A., and et. al., 2014. Managing value creation: the business model approach in
construction. International Journal of Business Innovation and Research, 8(1). pp.36-51.
Zajda, J., 2015. Globalisation and its impact on education and policy. In Second International
Handbook on Globalisation, Education and Policy Research (pp. 105-125). Springer,
Dordrecht.
Online
Primary source and secondary source. 2018. [online] Available through;
<https://businesscasestudies.co.uk/food-standards-agency/market-research-and-
consumer-protection/primary-and-secondary-research.html>.