This report delves into the critical elements of pitching and negotiation skills within a business context, using Marks and Spencer as a case study. It explores the determination of negotiation processes and key stakeholders, the steps involved in negotiation, and the evaluation of potential problems and solutions. The report also examines the application of the Request for Proposal (RFP) process, including essential documentation, and evaluates contract and competitive tendering processes, offering recommendations. The report covers the assessment of potential outcomes of a pitch, including recommendations for post-pitch duties. The analysis highlights the importance of negotiation skills in securing contracts and achieving desired terms, emphasizing the role of stakeholders and the creation of win-win situations. The report also discusses the RFP process as a tool for acquiring goods and services at affordable prices. The competitive tendering process is also evaluated to show how it enhances competition among suppliers. The report concludes by emphasizing the importance of cognitive ability, collaboration, and focusing on stakeholder interests in achieving successful negotiation outcomes.