Entrepreneurial Project Report: Marks and Spencer Growth Strategies

This report provides an analysis of Marks and Spencer as an entrepreneurial project, focusing on the company's internal and external factors, data collection, and literature review. The introduction defines entrepreneurial projects and management, emphasizing their roles in achieving organizational objectives and enhancing efficiency. The report examines Marks and Spencer's operations, including its product offerings, market presence, and promotional strategies. Data collection methods using secondary sources are discussed. The literature review explores how Marks and Spencer examines internal factors like financial, physical, and organizational resources, as well as external factors like market trends and competitive advantages. The conclusion highlights the importance of management and entrepreneurship in achieving business success, emphasizing data collection and strategic growth proposals. The report aims to evaluate the various models adopted by Marks and Spencer, analyze key opportunities and risks, and determine suitable strategies for growth, with the goal of achieving better business performance and long-term success. The report makes recommendations for the organization to consider for future growth.

Entrepreneurial project

Table of Contents
INTRODUCTION ..........................................................................................................................1
Organisation review....................................................................................................................1
Data collection and analysis........................................................................................................2
Literature review.........................................................................................................................2
CONCLUSION ...............................................................................................................................3
REFERENCES................................................................................................................................4

INTRODUCTION
Entrepreneurial projects refers to a tool that is used to implement the programmes for
attaining the objectives that are stimulate work of multifunctional groups, integrate the experts
with the organisation and developing the networks, encouraging the short terms returns related to
the investment that made by the organisation for gaining the higher profits. Management defines
as a process of managing, planning, organising, staffing, directing the task within the
organisation or industry so that work can be done smoothly and efficiently. This report is based
on the identification of organisation, data collection and analysis with the use of secondary
sources, reviewing the literature and at last reflects the growth strategy proposal that helps in
sustaining and gaining the more profitable results. This report is based on the Marks and Spencer
that is a emerging organisation in UK that is a largest retailing British multinational company.
The organisation can deals in selling clothing, food, home wares, financial services etc.
Aims :
The major aim of this study is to evaluate the several models which is adopted by the
Marks and Spencer to examine the internal and external factors along with opportunities and risk
that is currently present within the market and developing the strategies that helps in higher
growth and success for longer survival of the company.
Objectives :
 To evaluate about the various models that can be used by Marks and Spencer to have
better analysis of its internal and external environment.
 To analysis about the key opportunities and risk which are currently present in the market
environment of Marks and Spencer.
 To Determine about the most suitable strategies for growth which can be adopted by
Marks and Spencer to have better business performance and success.
Organisation review
Marks and Spencer is a largest British multinational retailing company that is
headquartered in the London, England United Kingdom. The organisation mainly deals in the
several products and services that are home wares, clothing, good products, financial services
with their own label. This business enterprise can deals in all over the globe and have 959 stores
in the UK. Marks and Spencer can adopted the several promoting tools to promote their goods
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and services that are television, social media etc. In recent time company will focus on attracting
the several opportunities and for this they can highly emphasised the internal and external factors
by using the various aspects. In this management of the company play a essential role to gain the
higher profits and revenues. Within the organisation there are approx 80000 employees are
working under the several brands. In recent term firm will focus on grow their market to
analysing the opportunities and risk present within the market so that success can be enjoyed by
the organisation in their long term survival.
Data collection and analysis
Data collection refers to the process of gathering, collecting, storing, measuring the
information in a systematic manner that is helpful to giving the answer for the research
questions. For researching the project on Marks and Spencer, this project study used the
secondary sources such as internet etc. to complete the objectives. It helps in providing the
reliable and validity solutions in an systematic way. For research strategy the researcher can
focus on proper guidance, planning and evaluation so that targets related to the research can be
complete.
Literature review
How Marks and Spencer can examine the internal and external factors.
As per the viewpoint of Simeon Belov, there are several resources which is used by the
Marks and Spencer that are financial resources, Physical resources, Organisational resources. All
these resources are very helpful to examine the internal factors. These resources are very
effective for the company to gaining the high profitable results and capturing the more
opportunities. In this entrepreneurial orientation is also to be included that can show the
processes, decision making style of the company. This will helps in growing the market and
profits within the business industry. In this the founder of the Marks and Spencer, Micheal
Marks is influenced by the trends within the customers,competitors presents within the
marketplace etc. all these helps in identifying the internal factors so that firm will concentrate
effective in their growth.
As per the author viewpoint Thomas Bush, it is reflected that Marks and Spencer can
adopts the use of environmental analysis for gaining the higher opportunities and threats so that
profitable results can be enjoyed. In this researcher can used the socio cultural influences for
examine the preferences of customers, identifying the global, regional and emerging markets and
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also the competitive advantage that helps in examine the rivals that are present within the
marketplace. In environmental analysis helps in identifying the several aspects related to the
environment that will affect the company growth and sustainability. It is very vital to understand
the several opportunities and risks that are present in market.
CONCLUSION
From the above analysis it is to be concluded that management and entrepreneurial is a
prominent concept within the business industry. These two terms helps in gaining the higher
profits and revenues in the global and international market. Entrepreneurial concepts contains
the major opportunities within the business industry for enhancing the growth and satisfying the
requirements of the customers. It inculcates the overview of organisation that helps in enhancing
the knowledge related to the business that helps in researching the market and gaining
competitive advantage for a longer period of rime. In this data collection is very helpful to
examine the several factors effectively and effectively. After this literature review helps in
examine the several concepts related to the entrepreneurial projects and at last growth strategy
proposal is to be adopted for growth and enhancing the business in the globe by attracting the
more and more customers.
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REFERENCES
Books and Journals
Online
Belov. S., 2020. Physical and Technological Resources within Marks & Spencer. [Online].
Available through: <https://prezi.com/kosjtfsadybh/physical-and-technological-resources-
within-marks-spencer/>
Bush. T., 2020, Marks And Spencer PESTLE Analysis. [Online]. Available through:
<https://pestleanalysis.com/marks-and-spencer-pestle-analysis/>
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