A Comprehensive Report on Marks & Spencer's Global Business Strategy

This report delves into the global business strategy of Marks and Spencer, a UK-based multinational retailer. It begins with a brief background of the company, followed by an internal analysis using SWOT, highlighting strengths like product quality and a strong staff relationship, and weaknesses such as reliance on British suppliers and poor marketing. An external analysis employs PESTEL to examine political, economic, social, technological, environmental, and legal factors influencing M&S. The report then determines the company's sustainable competitive advantage, referencing Porter's model, and concludes with strategic recommendations based on the analyses, aiming to enhance M&S's market position and sustainability.