Market Research Report: M&S Primary and Secondary Research

This report focuses on the market research conducted for Marks and Spencer (M&S). It details the primary research approach, specifically highlighting the use of questionnaires to gather data and opinions from respondents, ensuring focused and authenticated information. The report also discusses the secondary research methods, emphasizing the use of online resources for their time and cost efficiency in analyzing existing data. Furthermore, the report outlines the quantitative research methods, employing numerical data and statistical analysis to quantify problems and generate usable insights. Finally, the report describes the qualitative research approach, utilizing existing research and theoretical frameworks to gain a deeper understanding of the subject matter. The report references several academic sources to support the methodologies discussed.

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Table of Contents
TASK...............................................................................................................................................3
1. What primary research will you conduct? Why?...............................................................3
2. What secondary research will you conduct? Why?............................................................3
3. What quantitative research will you conduct? Why?.........................................................3
4. What qualitative research will you conduct? Why?...........................................................3
REFERENCES................................................................................................................................4

TASK
1. What primary research will you conduct? Why?
In context with Marks and Spencer, the investigator has chosen the questionnaire method
of primary research for collecting and gathering the data. This method of questionnaire is chosen
by the researcher because from this, the investigator can be able to collect information and data
on the specific topic of research, and the respondents have to answer only from the options given
by the researcher, they can't answer other than that four options, they have to tell their opinion
from that options only so that authenticate information can be gathered by the researcher
(Brannen, 2017) .
2. What secondary research will you conduct? Why?
In respect of M&S, the researcher has chosen the public source such as online sites type
of secondary research as by this they saves a lot of time and also the analysis of existing data is
very cost-efficient as in this type of research the data is already collected to address potentially
(Davies and Francis, 2018) .
3. What quantitative research will you conduct? Why?
In regard with Marks and Spencer, the investigator has chosen the numerical quantitative
research, to quantify the problem of mathematical data which can be transformed into usable
statistics (Johnston, 2017). This research is used to make graph and implement the mathematical
formulas, so that the numerical data is systematically delivered to the user.
4. What qualitative research will you conduct? Why?
In the similar way, for the M&S organisation, the researcher has used the theoretical
qualitative research so that secondary research can be conducted in order to gather the

information which is already investigated by any individual on the similar topic of research,
qualitative research then collect the data from the thesis of the information which is already
collected (Silverman, 2016). This is used to gain the motivation and deep understanding on the
particular subject.
REFERENCES
Books and Journals
Brannen, J., 2017. Mixing methods: Qualitative and quantitative research. Routledge.
Davies, P. and Francis, P., 2018.Doing criminological research. SAGE Publications Limited.
Johnston, M. P., 2017. Secondary data analysis: A method of which the time has come.
Qualitative and quantitative methods in libraries.3(3). pp.619-626.
Silverman, D. ed., 2016. Qualitative research. Sage.