Inquiry Project 1: Analysis of Retail Trends for Marks and Spencer

This report provides an in-depth analysis of retail trends, with a specific focus on Marks & Spencer. It begins with an introduction to the retail business, defining its core functions and outlining the report's objectives. The main body delves into current trends such as personalized retail experiences, embracing digital mobile wallets, the emergence of new markets and channels, the growth of online stores, creative branding, e-commerce grocery platforms, and the increasing emphasis on personal health and self-care. Furthermore, the report examines fast fashion, sustainable fashion, and the impact of artificial intelligence and machine learning on the retail sector. The analysis section then focuses on Marks & Spencer, detailing its business model, store network, online presence, media campaigns, and competitive advantages. The report concludes with recommendations for Marks & Spencer, based on the identified trends and organizational analysis, aiming to provide insights for future growth and adaptation within the evolving retail landscape.