This report investigates the impact of social media marketing on consumer buying behavior at Marks and Spencer (M&S). It outlines the project's aims and objectives, including identifying factors affecting consumer behavior, differences between social media and traditional marketing, and the changes social media brings to consumers' decision-making processes. The project management plan covers cost, scope, time, quality, communication, risk, and resources, utilizing a work breakdown structure and Gantt chart for timeframes and stages. Research methods include both qualitative and quantitative approaches, with an emphasis on the accuracy and reliability of the data. The report also analyzes research data, provides recommendations, and reflects on the value of the research in meeting objectives and enhancing learning and performance. Ultimately, the report evaluates the effectiveness of project management and quality research in achieving stated objectives and supporting personal and professional development at M&S.
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