Marks and Spencer's Growth: A SWOT and PESTLE Analysis Case Study

This case study provides a SWOT and PESTLE analysis of Marks and Spencer, examining the company's strengths, weaknesses, opportunities, and threats, as well as the political, economic, social, technological, legal, and environmental factors impacting its operations. The analysis covers various aspects, including product quality, pricing, market share, brand expansion, and the impact of factors like Brexit and political instability. It highlights Marks and Spencer's focus on health and safety, environmental sustainability, and job creation. The conclusion emphasizes the importance of effective analysis in formulating strategies for growth and increasing market share. The document references academic sources for SWOT and PESTLE analysis methodologies. Desklib provides access to similar solved assignments and study tools for students.

• It was founded in 1884
• It has over 1463 stores
• It net income is over 27.4
millions
HOW IT IMPACTS
THE EXTERNAL
ENVIRONMENT
• Positive trade relation
worldwide
• Contribution in UK's
economy
• Delivering services
with advanced
technology
• Creating sustainable
environment
• Creating job
opportunities
• Promotes health and
well being of
individuals
CONCLUSION
REFERENCES
Elavarasan, and et.al., 2020. SWOT analysis: A framework for comprehensive evaluation of drivers and barriers for renewable energy development in significant countries. Energy Reports. 6. pp.1838-1864.
Hajizadeh, Y., 2019. Machine learning in oil and gas; a SWOT analysis approach. Journal of Petroleum Science and Engineering. 176. pp.661-663.
OPPORTUNITIES
• Development of Website
• New market segment
• Brand expansion
THREATS
• Competitive prices
• Political instability
• Unstable economy
WEAKNESSES
• Limited market share
• Fake imitation products
STRENGHTS
 Powerful brand
 Value for money
 Worldwide operations
POLITICAL
FACTORS
• Increase price of
products
• Negative effect
of Brexit
ECONOMIC
FACTORS
• High
competition
• Recession
resulting in 2%
cut in staff
member
SOCIAL
FACTORS
• Attracting
different
demographics
• Quality products
with promoting
health and well
being
TECHNOLOGI
CAL FACTORS
• Self checkouts
• Online
shopping
LEGAL
FACTORS
• Heath and safety
at workplace
• Legal standards
and framework
for M&S
ENVIRONMENTA
L FACTORS
• Plastic
consumption
reduction
• Reduction in
carbon footprints
It can be summarised that with effective analysis of the external and internal factors, it helps the company in formulating strategies that will help in increasing the share market of the
company. Thus, leading the company towards growth. And with the use of SWOT and PESTLE analysis, it has helped the company in identifying the threats and weaknesses that is
affecting the brand's growth
MARKS AND SPENCER
SWOT ANALYSIS
PESTLE ANALYSIS