Strategic Management Presentation: M&S Employee Engagement & Strategy

This project presents a strategic management plan for Marks & Spencer, consisting of an infographic and a detailed presentation transcript. The transcript begins with an introduction from the CEO, outlining the company's focus on increasing turnover and the importance of new employee integration. It then summarizes the process of developing the organization's strategy, emphasizing the need for long-term planning and market analysis. The presentation provides an engaging explanation of each part of the strategy, linking it to the one-page infographic and discussing differentiation, research and development, and competitive advantages. It highlights the importance of understanding the market, identifying customer needs, and setting clear objectives. Finally, the presentation concludes with a compelling message to motivate employees, emphasizing their role in achieving company goals and fostering a positive working environment, including rewards and bonus structures. The project underscores the importance of employee involvement, motivation, and the overall strategic approach to business success.

Strategic Management

Table of Contents
1) Infographic...................................................................................................................................1
2) Prepare a Presentation Transcript................................................................................................1
a) Welcome to your employees and introduction of who you are..........................................1
b) Summary of process you have gone through to produce organisation’s strategy..............1
c) Engaging and succinct explanation of each part of strategy that links to the 1- page
infographic..............................................................................................................................2
d) Compelling conclusion that motivates your employees for the year ahead.......................3
.........................................................................................................................................................4

1) Infographic
2) Prepare a Presentation Transcript
a) Welcome to your employees and introduction of who you are
Hello!! I am CEO of Marks & Spencer organisation and I have an experience of 5 years
in this company. My main focus is on increasing turnover of this company. My role is to take the
day to day management related decisions and also execute the long and short term plans at
workplace. It is my primary responsibility to take the better corporate decisions, manage
resources and operations of Marks & Spencer business. We are currently hiring the new
employees on vacant job positions so your recommendation and suggestions are most welcome.
This organisations is very welcoming to latest members and now provides a a welcome kit in
which documents show information about the company and also their job roles and
responsibilities. When new staff members is to be scheduled to begin in firm, there is an informal
letter of welcome make employee fell cared wanted and about. Company also give them the
creative gifts so that they can feel happy and develop the positive impact on the mind. New
employees which are being part of an organisation provided with series of steps which begin
after acceptance of job. It is necessary that firm focus on retention as well as integration of new
employee so that we can look towards growth and development of our employees as well as of
the organisation. We provide handbook to new employees so that they can familiar with the
working environment and remove their doubts.
b) Summary of process you have gone through to produce organisation’s strategy
Organisational strategy refers to sum of action an organisation intend to take for attaining
the long term objectives. It is necessary that strategic plan should be for at least 1 year and also
need involvement of all levels of firm. It is our duty to develop the organisational strategy for
long time period so that everyone in the organisation is able to adopt the plans and objectives in
order to fulfil overall strategy in a systematic manner. It is complex to achieve anything without
the plan. Under this, company should focus on its priorities to capture the market. In context to
develop the organisational strategy, firstly company is determining its position at market place.
After then, company identifying its consumers which will be loyal towards firm. Company is
focus on attaining the corporate goals. In order to attaining the aims, an organisation is determine
the accountable person which is more considerable.
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c) Engaging and succinct explanation of each part of strategy that links to the 1- page infographic
Strategy is an action plan that is designed or prepare to attain the long term objectives. It
is necessary for an organization to develop the better and clear strategies so that everyone can
focus on achieve its set or defined objectives with in given time period. Under this, internal and
external factors both impact on Marks & Spencer strategies and also make changes in its
business strategies. We are operating our business in the competitive environment as there are
several factors impact on an organisation in outside environment. Focus on differentiation
strategy have been helpful in competing in the market effectively. Our efforts have been
successful in providing people with distinct good and services have been successful. The
company in order to gain the high market share and also investing money on Research and
Development so that latest approaches could be identified which enhance sustainability. Under
this strategy, main aim to company is to develop the unique goods and services for the various
consumer segments. It is an effective marketing strategy which helps in make an organisation
more successful. It will be helpful in gaining the competitive advantage in business. At market
place, we are having a strong position which is to be improved further with your help. This
company has 90% of its profit from United Kingdom. Enhanced cost of fuel and food has affect
on disposable income level of customers which leads to be the weaker demand for the non- food
items. Before producing new products as well as services, marketing department of Marks &
Spencer conduct an investigation and know about the existing products available at market place,
current strong competitors and many others. It will help company to gain the competitive
advantage and target the other market areas. In order to produce the better organisational
strategy, there are some process included which are given below as above:
Identify where are you- It is more complex than looks. Under this, some individuals see
themselves better and they do not want to compare with the others. Most of the small firms get
the snared in similar trap. Before conduct business, it is necessary to conduct an internal and
external audit for understand about the market place in a better manner. With the help of this,
company can establish its business in a better manner.
Determine what is necessary- Under this, company need to be focus on take business
over time. It sets the better direction of company over long time period with define mission in a
clear manner. It is necessary that aims, objectives, vision and mission should be clear and also
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works towards well being of firm in an significant manner. For us, the most important segment
is customers and their requirement which is to be kept priority while formulating plans for the
business.
Define what should achieve- Under this, there is a need to make the objectives of
company more clear. If objectives will be clear then employees will focus towards attaining
them. The company is attempting to patronise customers so that they avail more and more
offerings of the company.
Strategy formulation- Under this step determine how you are going in order to get the
better things. The company have been attempting to form a distinct image in the market with its
quality oriented products so that growth of business could be achieved. In context to this,
budgets, strategies and action plans are the necessary steps in process that efficient
communicates about allocate the time and budget to address issues which are on the priority
basis and focus on attain the set objectives.
Review- It is a last stage in develop the organisational strategy. Under this, there is a need
to manager to monitor that plan is performed according to the design. There is an consideration
whether the strategies have been able to fulfil its expectation or not.
d) Compelling conclusion that motivates your employees for the year ahead
Company can not develop its business with out help of staff members. Manager of
Marks & Spencer treat its employees in a better or positive manner. We are making numerous
efforts to cater you with positive working conditions to the workforce so that you are perform in
better manner and also can focus towards attaining the defined aims with in given time period.
The main focus on this organisation is to achieve the target but along with this it also fulfil needs
of people in a significant manner. It is our responsibility to share our goals and targets so that
you can contribute effectively for the achievement of the same. On the other hand, Marks &
Spencer include its staff members in the process of decision making. we attempt to discuss or
consult about the necessary decisions with its employees and ask them about their opinions and
view point so that you are with us when we reach to unprecedented heights at the global level.
Your motivation and dedication will be helpful in being competitive and achieve defined goals. .
In order to motivate the employees, manager give the reward to employees. It will help in feel
them motivated and with the help of this their performance level will be enhanced. On the other
hand, company should start give the bonus to the top performers on quarterly basis and also
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execute the commission structure so that firm can perform in better manner at market place as
comparison to its strong competitors. Lastly, I hope I will have participation of all the members
and stakeholders so that we are able to achieve out established milestones in terms of growth and
expansion.
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