M&S Strategic Position: Detailed PESTLE and SWOT Analysis Report

This report provides a comprehensive analysis of Marks & Spencer's business environment using the PESTLE and SWOT frameworks. The PESTLE analysis examines the political, economic, social, technological, legal, and environmental factors impacting the company, while the SWOT analysis identifies its internal strengths and weaknesses, as well as external opportunities and threats. The report highlights Marks & Spencer's brand reputation, diverse product portfolio, and global presence as key strengths, while also addressing challenges such as declining sales and public perception. Opportunities for global expansion and new market segments are explored, alongside threats from increasing competition. The analysis concludes that by understanding these factors, Marks & Spencer can make informed strategic decisions to enhance revenue generation and sustain market competitiveness. Desklib offers a wealth of similar solved assignments for students seeking further assistance.

Business And Business
environment

Table of content
• Introduction
• PESTLE analysis of marks and spencer
• SWOT analysis of marks and spencer
• Conclusion

INTRODUCTION
• Business can be defined as an activity that is linked with either
manufacturing, buying or selling or providing services to the service
users. The activities involved in a business can be a source for earning a
living or a source of generating revenue.
• Marks and Spencer is a UK based company with its headquarters in
Paddington, London. This business organisation is involved in buying
and selling activities of clothes, home products and also grocery products

PESTLE ANALYSIS
• Pestle analysis can be useful tool in analysing the positive and negative impacts
of the macro environment on the business activities of a company. The below
pestle analysis is performed with reference to the company Mark and Spencer
which consist of the following factors:
• Political factors
• Economical factors
• Social factor
• Technological factors
• Legal factor

PESTLE ANALYSIS
• Political factor: This factor is linked with the policies of the government which can ave direct impact on the
functioning of the company
• Economical factors: This factor is linked with the economy of the company as all the organisational
functions depend on the financial turn over of the company
• Social factor: Social factor that have its effects on the performance of the company can be the needs and
purchasing behaviour of the customers
• Technological factor: It is necessary for all the businesses to keep updating their technological aspects in
order be in the market competition
• Legal factors : This factor is linked with the laws and rules and regulations that a business needs to follow
and at times can be a hindrance to the functioning of the company.
• Environmental factor: This factor is linked with the external natural factors that affect the business activities
of the company

SWOT ANALYSIS
• SWOT analysis is a framework that helps in identifying and
analysing companies strength, weakness, opportunity and
threats that may affect business growth and success in
market.
• Strength
• Weakness
• Opportunity
• Threat

SWOT ANALYSIS
Strength Weaknesses
 Reputed and Recognised brand:
Being a recognised brand, Mark and
spencers provides its customers with
quality products and services to
maintain its image in the market.
 Variety of products: The portfolio
of the company involves a huge
diversity of products and services for
its customers.
 Multinational company: Mark and
Spencer is a service provider in many
nations of the world and its products
are preferred by people from all over
the world.
 Innovation: Mark and Spencer
ficuses on introducing new features
and innovations in its products and
services.
 Experience: As Mark and spencer
has been indulged in product and
service providing, so it has attained
the quality levels in terms of service
experiences to its customers. It also
takes care of the needs and
preferences of its customers.
 Declining sales: One of the
weaknesses of the company is its
poor supply chain which is resulting
in decline in its sales.
 Perception of the public: perception
s of the people about the company
which makes them feel that the
products of this company are for
youngsters, makes the approach of
the company limited to young
generation.
 Customer satisfaction: no
organisation can have complete
satisfaction from the customer side so
this can also be the care with certain
products of the Mark and spencer.
 Supply chain scalability: Mark and
Spencer lack in terms of supply chain
scalability due to which the
customers face lack of availability of
the products.
Opportunities Threats
 Global expansion: Mark and
Spencer already has a wide area
covered with supply of its products
and services. But it still have scope
for expanding its business further
more.
 New segments: Mark and spencer
can also plan to target a new segment
of the market and introduce a new
variety of product or services to its
portfolio.
 Competition: The market is
eventually gaining the number of
organisations involved in the same
business activities as Mark and
spencer thus increasing the
competition for the company.
Strength Weaknesses
 Reputed and Recognised brand:
Being a recognised brand, Mark and
spencers provides its customers with
quality products and services to
maintain its image in the market.
 Variety of products: The portfolio
of the company involves a huge
diversity of products and services for
its customers.
 Multinational company: Mark and
Spencer is a service provider in many
nations of the world and its products
are preferred by people from all over
the world.
 Innovation: Mark and Spencer
ficuses on introducing new features
and innovations in its products and
services.
 Experience: As Mark and spencer
has been indulged in product and
service providing, so it has attained
the quality levels in terms of service
experiences to its customers. It also
takes care of the needs and
preferences of its customers.
 Declining sales: One of the
weaknesses of the company is its
poor supply chain which is resulting
in decline in its sales.
 Perception of the public: perception
s of the people about the company
which makes them feel that the
products of this company are for
youngsters, makes the approach of
the company limited to young
generation.
 Customer satisfaction: no
organisation can have complete
satisfaction from the customer side so
this can also be the care with certain
products of the Mark and spencer.
 Supply chain scalability: Mark and
Spencer lack in terms of supply chain
scalability due to which the
customers face lack of availability of
the products.
Opportunities Threats
 Global expansion: Mark and
Spencer already has a wide area
covered with supply of its products
and services. But it still have scope
for expanding its business further
more.
 New segments: Mark and spencer
can also plan to target a new segment
of the market and introduce a new
variety of product or services to its
portfolio.
 Competition: The market is
eventually gaining the number of
organisations involved in the same
business activities as Mark and
spencer thus increasing the
competition for the company.

SWOT/TOWS analysis and how it influences
decision-making.
• SWOT analysis helps the organisation to make efficient decisions for its future functioning as this
analysis provides the management of the company with the strength and weaknesses of the
company.
• Mark and spencer can use this analysis to rectify its weak areas by introduci8ng changes in its
strategies and can use the opportunities available to enhance its revenue generation. This analysis
can also help the company to sustain the competition in the market.

CONCLUSION
• It can be concluded from the presentation that the analysis of external and internal factors of
business environment with the help of pestle and swot analysis a business can get better
understanding of the factor that might affect the success and growth of the company.