International Foundation Programme: Marks & Spencer SWOT Analysis

This report provides a SWOT analysis of Marks and Spencer, a UK-based international retail company. Founded in 1884, Marks and Spencer operates across demographic, geographic, psychographic, and behavioral market segments, offering clothing, food, and home essential products. The SWOT analysis identifies the company's strengths, such as high brand recognition and quality products, and weaknesses, including limited market penetration for certain product lines. Opportunities include global expansion, while threats involve stiff competition from rival firms. The report recommends that Marks and Spencer focus on designing clothes with the latest trends and expanding into online sales to increase revenue. The analysis concludes that SWOT helps companies analyze performance and growth scope, referencing research on sustainable bioeconomy and customer integration through virtual reality.

International Foundation
Programme

INTRODUCTION
 The concept of SWOT analysis refers to a
scanning of internal environment which
helps a company in analysing its internal
strengths and weaknesses.
 The present report evaluates the SWOT
analysis of a company Marks and Spencer.

Introduction to the business
 The company Marks and Spencer is the UK based
public limited international company from London.
The business was established in year 1884 in a form
of retail business. The Marks and Spencer is having
its annual revenue of more than £10,181.9 million
from all its stores the globe.

History and Market Segment:
 The company Marks and Spencer was being
founded in year 1884 by two members who are
Michael Marks and Thomas Spencer in London
UK.
 The market segment for Marks and Spencer is
based upon the demographic, geographic, psycho
graphic and the behavioural segment. Generally
the customers are segmented based on to the
values of their products which they offers to
customers.

Products and Outlets
 The products and services which Marks and
Spencer offers to its customers includes
clothing and fashion products, food
products, home essentials and different
others.
 The company Marks and Spencer is having
its physical outlets in more than one country
that is across the world.

SWOT Analysis
Strength
 The company has a high brand
recognition within the market of
retail business at international level
due to its high quality products
particularly for clothing.
Weaknesses
 The company is not much
competent to penetrate the
international market for its
products due to which the
organisation faced failure in
winning the customer's
preferences.

Opportunity
 Marks and Spencer can expand its
business at global level by playing
an active role at international
market. This would be beneficial in
catering untouched market and an
experience of increased sales.
Threats
 Marks and Spencer is facing a
tough competition in market from
its rival firms which has a huge
negative force upon the company.
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Recommendation
 A company should work upon its
manufacturing's as should design its
clothes with latest trends instead of
having outdated designs.
 A company with time must go for
online sales so that can have more
orders and higher revenue.

CONCLUSION
From the above ppt it can be concluded that application of
SWOT analysis helps companies in analysing their performances
and scope of growth.

REFERENCES
 Falcone and et. al., 2020. Towards a sustainable forest-based
bioeconomy in Italy: Findings from a SWOT analysis. Forest Policy
and Economics, 110, p.101910.
 Landmann, E., Stolz-Römmermann, J. and Günther, T., 2020.
Customer integration through virtual reality implementation: a
SWOT analysis in the area of production systems. In Augmented
Reality and Virtual Reality (pp. 253-266). Springer, Cham.