Marks and Spencer and Its Environment: SWOT and PESTLE Analysis

This report provides an analysis of Marks and Spencer's business environment, utilizing SWOT and PESTLE frameworks to identify internal strengths and weaknesses, as well as external opportunities and threats. The SWOT analysis highlights the company's strong reputation and experience in the UK market as strengths, while addressing customer satisfaction issues related to return policies as weaknesses. Opportunities include investing in the online store, and threats involve competition from companies like Amazon and eBay. The PESTLE analysis considers political factors such as declining free trade costs, economic stability in the UK, and social factors like the rapidly evolving fashion industry. The report also addresses the impact of Marks and Spencer's business practices on the external environment, particularly regarding sustainability and CSR initiatives like environmental-friendly production and low wastage formulas. The conclusion emphasizes the importance of internal and external analysis for identifying market opportunities and threats, as well as recognizing internal strengths and weaknesses.

Introduction
The contemporary business environment is full of
competition and also internal and external
factors of the environment have a significant
impact on the growth and development of the
organisation.
Marks and Spencer And Its Environment
Name of the Student
PESTLE ANALYSIS
Political: here is decline in the cost of free trade policy
which is the opportunity for the Marks and Spencer to
comply with market development in order to expand the
business in different countries.
Economic: UK has consistent economic stability which is
good for the Marks and Spencer business to grow and gain
higher revenue and turnover for organisation.
Social: UK fashion industry rapidly evolves so is the
customer choice and increases the supply and demand of
clothes and also drives innovation in Marks and Spencer.
SWOT ANALYSIS
Strengths
Company is well experienced and has an
outstanding reputation and popularity in UK
market for providing quality products to their
customers.
Weaknesses
It is exhibited that customers of Marks and
Spencer level of satisfaction level due to the
issues in the return policy which is weakness of
company as poor brand loyalty
Opportunities
Investing more into the online store is an
opportunity for Marks and Spencer.
Threats
The rival companies like Amazon, e- bay are the
threat to Marks and Spencer to grow its e-
commerce presence among customers.
References
Mania, M. and Nedumaran, G., 2019.
Consumer perception and SWOT analysis of
organic food products.
Shad, M.K., Lai, F.W., Fatt, C.L., Klemeš, J.J. and
Bokhari, A., 2019. Integrating sustainability
reporting into enterprise risk management and
its relationship with business performance: A
conceptual framework. Journal of Cleaner
production. 208. pp.415-425.
Impact of business practices on
external environment
Sustainability and CSR: Marks and Spencer has
is environmental friendly production and also
complies with the low wastage formula which is
positive for the external environment of UK
improves the sustainability.
CONCLUSION
It is concluded from the above report that for
identification of market opportunities and
threats and to recognise internal strengths and
weaknesses internal and external analysis is
important using Swot and Pestle analysis tool.