This business research project analyzes talent management strategies, focusing on Marks & Spencer as a case study. The report explores the importance of talent management, aiming to understand strategies for attracting and retaining employees. It investigates research objectives, questions, and methodologies, including primary research through surveys. The study examines talent management concepts, strategies employed by companies like Google and Amazon, and challenges faced by HR managers at Marks & Spencer. The findings reveal insights into the effectiveness of talent management in retaining employees, with recommendations for improvement, such as employee recognition and benefits. The report concludes with a self-assessment, evaluating the project's success and identifying areas for improvement, providing a comprehensive overview of talent management practices within the retail sector and beyond.