Project Report: Marks & Spencer Wireless Earbuds Launch

This report details a business project focused on launching wireless earbuds for Marks & Spencer in the Australian market. It begins with an introduction to globalization and the company's background, outlining the project's aims and objectives, which include increasing growth opportunities. The report then presents a project management plan, including cost, time, quality, risk, scope, communication, and resource considerations. It uses a Gantt chart and work breakdown structure to visualize the project timeline and tasks. The research methodology section covers both quantitative and qualitative research approaches, along with primary research methods. The report also includes data evaluation and recommendations for the successful launch of the new product. Finally, it concludes with a reflection on the project's processes and outcomes.

Managing A Successful
Business Project

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
P1 Aims and objectives of project..............................................................................................1
P2 Project management plan.......................................................................................................2
P3 Gantt Chart and Work break down structure.........................................................................4
TASK 2............................................................................................................................................7
P4 Research Methodology..........................................................................................................7
TASK 3..........................................................................................................................................10
P5 Evaluate Research and data with suitable technique and tool.............................................10
P6 Recommendations................................................................................................................17
TASK 4..........................................................................................................................................18
P7 Reflection.............................................................................................................................18
CONCLUSION..............................................................................................................................18
REFERENCES..............................................................................................................................19

INTRODUCTION
Globalisation is the spreading of products, technology, information and job across
national borders and cultures (Gangotra and Shankar, 2016). It refer to a procedure where
organization providing their products as well as services all around the world. It will help an
organisation to increase their sales and intensify overall profitability of company. Globalisation
define as motion of people, goods & services crosswise the palaeographical boundaries in
reference to develop business and their market share. The particular report based on the Marks &
Spencer. It was founded by Michael marks & Thomas Spencer in 1884. The company has been
situated London, United kingdom. It is dealing into different types of brands such as per Una,
Autograph, classic, Rosie and many more. It is a multinational company that selling out clothing,
home products & others. As per the project company decided to launch new product wireless ear
buds at new market (Australia). It will be happened in 8 weeks where company set their aims &
objectives for completion project in efficient way. The time framework has developed for
completion of project in certain period of time. The company collected data with the help of
questionnaire and provide recommendation as per the requirement.
TASK 1
P1 Aims and objectives of project
Background of project
Managing successful business project is critical task and conduct this task required to
different types of business activities in the context of Marks & Spencer to collect good results
and accomplish business objectives. The report define about the impact of new product
development has transformed business functions like marketing, operation, accounting and
human resource. There are selecting organisation Marks & Spencer which is multinational
retailing company that dealing into clothing & home and food products. The company have
approx 1463 shops in several locations and approx 80787 staff members are working for supply
goods & services to end consumers. The company launch new product (wireless ear buds) in the
Australian market in order to increase sustainability and achieve success. The company's new
product launched earlier this year has been hugely successful in the UK (Marinho, Sampaio and
Moura, 2018). The launching ceremony happen in 8 weeks so company hired researcher to
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determine needs to develop several strategies and implement with specific aims & objectives for
conducting effective and efficient research. There are mentioned of research aim and objectives:
Project Strategy
To conduct of this project followed all the strategies that would be done on the basis of
simple techniques such as inductive methods and qualitative method for the analysis of data. In
the strategy consist of the first planning should be done and they must be applied. The data
collection would be done on the basis of providing mails to all candidates at starting in reference
to take their consent. Then the questionnaire will be done on face to face basis (Shaw, 2016).
Research Aim
Aim: “To analysis the value of launching of new product in Australian market in order to
increase growth opportunities”. A case Study on Marks & Spencer.
Research Objectives:
 To identify different ways for improvement of Marks & Spencer and achieve new
opportunity in Australian market
 To analysis importance of launch new product for improvement and success of Marks &
Spencer
 To analysis different challenges face by Marks & Spencer for launch new product in
Australian market.
Research Questions
 What are the ways through which Marks & Spencer can improve its growth possibility in
Australian Market?
 What is the importance of launching new product in the Marks & Spencer to achieve
success?
 Which type of challenges face by the Marks & Spencer to launch new product in the
Australian Market?
P2 Project management plan
The Project management plan is a written document that is utilised by every organisation
to set every phase of a project (Sharma and Bansal, 2017). There are consisting of a certification
which helpful in developing comprehensive baselines for accomplishing fixed goals &
objectives. There is required to every business activities that connect to project in direct manner
because it influence of several factors so that project can swimmingly survive and effectively
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achieve its set goals. Project management plan define as set structure that consist of different
policies and step to complete project work. It is very essential to carefully determine elements
that direct affect to project management plan like cost, required time, risk, quality,
communication and scope (Modarresi and et.al, 2016). Cost – It is defined as essential factor that firstly apply in project management plan in
order to analysis actual actions. Cost refers to amount of money which is important for
present and conduct effective research. It plays critical role for conduct business activities
in smooth manner in the research plan. To conduct research, researcher focus on budget
plan and in the research to launch new product in the Australian market need to about
5000o pounds. Time – Every research based on the set period of time so there is required to accurate
time period for conduct effective research. To complementation of research it is required
to for every phase set time limit and try to complete in right time so that all the activities
complete in appropriate span of time. Researcher who is plant structure for this research
project has determined that this research requisite about 8 weeks time to complete this. Quality – To enter into Australian market, Marks & Spencer must also be concerned with
monitoring and increasing the quality of goods. By keeping project quality, executives
benefit from extremely efficient company achievement. This would aid in efficiently
achieving the best results of the overall project. With this help, whichever equipment it
takes to move businesses into fresh markets and promotions must be of the highest
quality. It would help to enter into new market due to develop awareness in between
international customers regarding to products as well ass services. Through the
assessment, Marks & Spencer achieve benefits to enhance base of end users as well as
performance. Risk – According to this factor it is defined that in every project find out positive as well
as negative aspects. It is analysed that for research it is important to recognise amount of
risk where consist of research. Researcher in advance analysis of risk for create effective
strategies to handle risk. There are including risk factors such as shortage of man power,
funds or time. Investigator should be planned to face of different types of risk and
complete research in effective manner (Halibozek and Kovacich, 2017).
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 Scope – It will help to determining the effectiveness of new product in the future and
present in Australian market. To launch new product (wireless ear buds) it is required to
determine probability of successfulness of product in market place. After determining
scope it will help of researcher recognise the opportunity of failure and success of new
launched product in market area (Swain and Lightfoot, 2016).
 Communication – To conduct any research it is required to effectively communicate with
their team member and also other person in order to directing research. Communication is
important part of any research because to gather data from different sources required to
communicate with different types of peoples. Effective communication encourage to
people to complete the requirement of task and effective flow of research procedure.
 Resources – There are identifying different types of resources by the researcher such as
work force, funding, proper books and journals for gather of information in effective way
to accomplish goals & objectives. In the reference of the project to conduct research need
of trained staff members, money, right timing and others so that final objectives can be
achieved in effectual way.
P3 Gantt Chart and Work break down structure
Gantt Chart – A Gantt chart is utilised by the project management which is one of the
most famous and useful ways of presenting activities against time. It is defined as horizontal bar
chart that created for production control tool in 1917 by Henry L. Gantt. It is useful in planning
about the project and provide set timing to conduct every activities that related to project and
presenting the sequence of the project task that need to complete (Focacci, 2017). It is simple to
develop, view and monitor project activities and tasks over a given time. From the starting and in
the ending present different activity that are set on schedule basis and over lapping tasks or
activities. The main aim of develop this chart to tracking set timing of projects and providing
illustration for it. It is developed on the basis of time as well as activities are classified on the
basis of its value so that objectives can be achieved.
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Work break down structure
It is a key project transportation that developing the team work as per the manageable
sections. Work break down structure is a chart where define different work and elements that
known as tasks that is utilised in system for engineering and project management. The main
purpose of to develop of this chart to categorised into smaller parts, sections and elements in
reference to acquire goals and objectives. There is set structure of of large work and manageable
section. The objective of develop of this chart in cost and time predication and others (Bayiley
and Teklu, 2016). It will help to develop project more more cultivable and simple foe better
result accomplishment. The project has been prepared on the basis of work and classified small
parts to achieve aim and objective of work. Work break down structure has been categorised on
the basis of priority and less priority to complete task business and complete work accordingly.
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TASK 2
P4 Research Methodology
Quantitative Research
It is defined as a systematic procedure where investigate of quantifiable data is
determined and gathered data acting of mathematical, analytical and statistical techniques. It is
mainly utilised for the opinions, behaviours, quantify attitudes and other defined variables. This
research used by the organisation to collect all numerical data and generalize results to formulate
facts and uncover patterns in research. Quantitative data accumulation methods are set than
qualitative data collection. In this research consisting of mobile surveys, online surveys, face to
face interviews, table, graph, charts and figures. It is designing descriptive or experimental. The
main purpose of this research numeration and categorise elements and models of statistic and
explaining them in figures (Rahman, Wittman and Thabet, 2016).
Qualitative Research
According to this research method collect data with the help of meaning, definitions,
symbol and description but not consider numerical data. It is mainly considering on the thinking
of people. It is defining the way where through research identify behaviours, facts and perception
of sample customers. There are consisting of in depth interview, focus groups, record
maintaining, case study etc. This method used by the company for collect data in unstructured
and semi structured way.
From the above two methods select right method by researcher in order to effectively
collect information in qualitative method. Through this method effectively gathering and
analysing the depth information as well as knowledge that is important in research.
Primary Research
This method applied by company to collect information first time regarding to product
not from any other sources. During to research gather data does not utilise earlier. It is collecting
first time by the researcher with the help of sampling, questionnaire, interviews and others.
Primary research defining that according to this research collect fresh data that is not utilised by
any one. To apply this method it is required to researcher have proper knowledge after that ask
questions from respondents. This method take more time due to know individual views and also
required huge amount of money (Wautelet and Kolp, 2016).
Secondary Research
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The particular method applied by the researcher when already conduct research on
particular topic. It is easy and time saving method as compare to primary research. There are
consisting of different method to gather data. Different strategies are applied for this research
such as internet, news paper, business papers, government documents, books and so on.
Sampling
It is defining as a procedure to collect data after investigating of selected numbers of
individuals from the populations. The researcher has been selected predetermine number of
people as sample for gather of data called as sampling. Through this method arrange data as per
the activity and convenient for the research. In the sampling consist of sample size, techniques
and frames. The sampling method has been categorised into two parts first one probability and
second non probability (Yeoh and Popovič, 2016).
Sample Size
To conduct research it is required selected stakeholders for observation utilised in a
survey or any enquiry. The sample size denotes as n variable. According to project set sample
size, period of time or convenience for gathering data. The sample size of this research about 20
respondents. The respondents of questionnaire are stakeholders of selected company.
Questionnaire
The particular method applied by the Marks & Spencer in order to conduct research in
reference to launch new product in Australia. For this purpose it is required to collect
information from population regarding to product from samples or respondents that is consisting
of set of questions or other aspects. The purpose of preparing of questionnaire reflects on the
purpose of research and encourage that can be both qualitative as well as quantitative in nature
(Planko and et.al, 2017). The questionnaire is as following:
Questionnaire
Name:
Age:
Contact:
Address:
Q1 Is it good idea of new product to launch in Australian market?
a) Yes
b) No
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Q2 Which type of factors focus by Marks & Spencer while launch new product in new market?
a) Design and feature of new product
b) Consumer need and requirement
c) Price of new product
d) All of the above
Q3. According to your views, does M&S get success in new market after introduce new
product?
a) Yes
b) No
Q4 Do you thing, there is required of apply promotional strategies to launch new prodct at new
market place?
a) Yes
b) No
Q5 Who can be major competitors of M&S in the Australian market place?
a) Zara
b) Apple
c) Samsung
Q6 What are the new features add by the Marks & Spencer to launch in effective manner at new
market place?
a) Specific design
b) Good voice quality
c) Good Connection
d) All of them
Q7 Which type of promotional strategy applied by the company to promote their product?
a) Social Media
b) Contact with existing business
c) Offline promotional activities
Q8 How much customer take interest in purchase this new product of M&S?
a) Extremely interested
b) Some What interested
c) Not at all interested
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Q9 According to you, By new ear buds Marks & Spencer achieve new opportunities and
enhance their growth?
…......................................................................................................................................................
Q10 Any suggestion and recommendations regrading to new product launching at Australian
market?
….....................................................................................................................................................
TASK 3
P5 Evaluate Research and data with suitable technique and tool
1). Is it good idea of new product to launch in Australian market? Frequency
 Yes 12
 No 8
12
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Yes
No
Interpretation: To launch new product at the new market place take advise from
stakeholders so from 20 stakeholders 12 agree with new product and 8 have problem regarding
to product.
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