Analysis of the Business and Business Environment for Marriott Hotel

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This report provides a comprehensive analysis of the business environment, focusing on Marriott Hotel. It begins with an introduction to the business environment and its impact on organizational activities. The report then delves into the identification of different types of organizations, including public and private entities, and describes how organizations meet the objectives of various stakeholders such as employees, clients, investors, and lenders. It also explains the responsibilities of Marriott Hotel and the methodologies used to fulfill them. Furthermore, the report examines economic systems, including traditional, market, and mixed economies, and how they allocate resources effectively. It evaluates the impact of rivalry and administrative components on Marriott's operations. The analysis extends to market structures, pricing, and output decisions, exploring how market forces influence organizational responses. The report also explains the effects of business and social environments on Marriott's behavior. It highlights the significance of international trade to UK business associations and assesses the impact of global factors and European Union policies on Marriott. The report concludes by summarizing the key findings and insights into Marriott Hotel's business environment.
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Table of Contents
INTRODUCTION...........................................................................................................................1
LO 1.................................................................................................................................................1
1.1 Identification of the purposes of different types of organisation...........................................1
1.2 Description about the extent to which an organization meets the objective of different
stakeholders.................................................................................................................................1
1.3 Explanation about the Responsibilities of Marriott Hotel and methodologies utilized to
meet them.....................................................................................................................................1
LO 2.................................................................................................................................................1
2.1 Explanation about how economic system attempt to allocate resource effectively..............1
2.3 Evaluation about the impact of rivalry approach and other administrative components on
the exercises of Marriott Hotel....................................................................................................1
LO 3.................................................................................................................................................1
3.1 Explanation about how Market structures decide the valuing and yield choices of
organizations................................................................................................................................1
3.2 Ways in which advertise powers impact the authoritative reaction......................................1
3.3 Explanation about the effect of business and social condition in molding the conduct of
Marriott Hotel..............................................................................................................................1
4.1 Significance of universal exchange to UK business associations.........................................1
4.2 Impact of worldwide factors on Marriott Hotel.....................................................................1
4.3 Impact of arrangements of European Union on UK business associations...........................1
Conclusion.......................................................................................................................................1
REFERENCES................................................................................................................................1
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INTRODUCTION
Business environment consists with internal and external component that affect organisation
business activities and functions. It is very important for firm to analyse and assess these factors
so as company can effectively carry out its activities. The current report provides the detail
knowledge and understanding about various venture and its functions. In addition to this,
responsibilities of organisation and its various strategies has been also included in this report.
LO 1
1.1 Identification of the purposes of different types of organisation
A business situation incorporates different kinds of associations working with various
destinations and purposes. These different sorts of associations have diverse activities, nature and
goals. The different sorts of associations are specified underneath -
Public associations – general society associations are the business firms which are
overseen and claimed straightforwardly by the administration. The fundamental objective
and goal of these associations is offer significant administrations to the public and
community. These associations have an essential intention that is to work for people in
general welfare. The legislature of a specific place is contributing on the general
population association with the goal that people in general can be profited by the
utilization of the administrations gave by them (Chou and Riddervold 2017).
Private associations – These associations are the business firms or organizations which
are claimed and worked by the privet people and speculators. An individual designs and
actualize different business techniques to accomplish the individual objectives and wants.
1.2 Description about the extent to which an organization meets the objective of different
stakeholders
Following are the goal of partners in Marriott Hotel:
Representatives: Employees ought to have the capacity to comprehend their client
prerequisite and as needs be they ought to satisfy it. Representatives are the person who
speak to the association. English Airways should employ individuals who ought to be
sufficiently able to give benefits adequately. Also, development of the firm relies on
representatives.
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Clients: They are the one in view of which firm decides its development. Every one of
the necessities and prerequisite of the clients ought to be fulfilled with the goal that an
ever increasing number of clients like to movement through Marriott.
Investors: Shareholders are the general population who put resources into the association.
Accordingly, it is critical for Marriott to build up a solid association with them so firm
can acquire capital consequently (Hollis, 2017).
Lenders: Creditors are one who gives long and here and now advances. English Airways
ought to have the capacity to receive new systems with the goal that they could expand
the development. Through the benefit earned they can pay the obligation on time to their
leasers.
1.3 Explanation about the Responsibilities of Marriott Hotel and methodologies utilized to meet
them
English Airways have numerous duties towards partners. Following are the obligations
which Marriott needs to take after towards its partners:
Clients: Marriott ought to comprehend their necessity of clients and ought to satisfy them.
They should lead reviews and ought to likewise do look into as this will assist them with
knowing the downside and as needs be they can enhance in their lacking territories.
English Airways should think of alluring offer which centers around giving top notch
administrations.
Representatives: Organization ought to give solid condition with the goal that workers
can work adequately and proficiently. Marriott ought to receive motivational hypotheses
which would urge them to perform with full effectiveness.
LO 2
2.1 Explanation about how economic system attempt to allocate resource effectively
Following are the diverse kinds of financial framework:
Customary monetary framework: This kind of financial framework is ordinarily trailed
by rustic zones. This financial framework takes after traditions, convictions and
convention which are extremely useful in forming merchandise and enterprises (Netzer,
Feldman Goldenberg and Fresko, 2017.)
Market financial framework: This is a free economy where every one of the associations
are allowed to take any choice with respect to their administrations or items they offer to
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their purchasers. In this economy government has almost no control. Choices are made
generally on the purchasing behavior of clients.
Blended economy framework: It includes both market and charge economy. In this
financial framework the two associations and government have approach rights in
deciding. Marriott will get a few exceptions in which they will have the capacity to utilize
assets as indicated by the necessity of client.
Monitory strategy is produced by Federal Reserve which is ensure the cost of cash. Then
again, Fiscal arrangement is an activity in which level of spending is balanced by the
legislature with a specific end goal to screen economy of country. Government can
actualize these polices by thinking about various monetary positions.
2.3 Evaluation about the impact of rivalry approach and other administrative components on the
exercises of Marriott Hotel
UK takes after numerous approaches which administers rivalry. Among these strategies
Competition act 1998 is the best as it centers around giving right administrations to their clients.
All the item and administrations which are given by the firm ought to keep up the quality which
it gives to clients additionally it should play reasonable. Reasonable rivalry implies that the firm
isn't associated with any sort of deceptive practices (Batlle, Pérez-Arriaga and Zambrano-
Barragán, 2017). Fundamental contenders of Marriott are Japan Airline Co. ltd., Deutsche
Lufthansa AG and United Airlines, Inc. As indicated by reasonable exchange approach in UK, it
centers around securing client's rights and in keeping up reasonable rivalry among the
organizations.
LO 3
3.1 Explanation about how Market structures decide the valuing and yield choices of
organizations
Market structure is where numerous associations create homogeneous items. At the end of the
day it is put where various firms works and offers uniform items and administrations. The
primary factor which influences this market is evaluating technique received by the association.
Following are the couple of rivalries which go under market structure:
Consummate rivalry: This market structure includes huge number of merchants and
purchasers who have huge data in regards to the item and administrations they offer.
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English Airways have couple of contenders so it doesn't go under this market structure.
Monopolistic rivalry: This structure includes numerous merchants and who give diverse
substitute items. Those organizations which give their items in low cost and with high
caliber are profoundly favored by the clients.
Oligopoly rivalry: In this market structure just couple of firms give comparable items or
administrations (Carvalho, Marques and Berg, 2017). Associations in this market are
exceedingly affected by change in cost. On the off chance that anybody association in
oligopoly rivalry decreases its value, at that point clients will move to that firm. Marriott
goes under this market structure.
3.2 Ways in which advertise powers impact the authoritative reaction
Distinctive methodologies must be received with a specific end goal to pull in more clients.
Following are the manners by which showcase powers impact the hierarchical reaction:
Change in innovation: It is imperative in giving quality and enhanced administrations to clients.
Change in innovation will be useful in fulfilling clients with understanding with necessity and
need. English Airways should center around refreshing and in embracing new advances which
would fulfill explorers to make the most of their adventure. New innovation must be received if
the firm realizes what their clients inclinations.
View of the clients: Firm ought to have the capacity to comprehend the necessities of
their clients and in like manner they should roll out improvements. They ought to
consider the patterns in rolling out improvements as it will profoundly influence the view
of the client towards the firm. Reviews and research will be extremely useful in knowing
their observation and inclinations.
3.3 Explanation about the effect of business and social condition in molding the conduct of
Marriott Hotel
Natural and social elements influence straightforwardly in settling on development
choices by the association. Following are the components which influences the business and
social condition:
Political factor: These are alluded to the arrangements help government in making cordial
condition. At the end of the day, these variables are exceptionally useful in grows
neighborly condition in the nation. Legislature of UK receives cordial approaches for
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association which are ideal for the flight business. Legislature of UK has created
numerous demonstrations, arrangements and laws as indicated by the way of life which is
trailed by the specific nation.
Monetary variables: Factors which contribute in GDP (Gross household items) are loan
fee, business rate, swelling rate, and so forth. Marriott should filter condition in such a
way monetary components may not influence the association.
Social components: Perception of customer's, their desire and conduct are exceptionally
influenced by social elements. Necessities and prerequisite of the clients ought to be
fulfilled by receiving new advancements.
Mechanical factor: In pulling in new client or in changing customary clients into faithful
client, firm should utilize refreshed and enhanced innovation. Through enhanced
innovation association can likewise enhance its productivity
4.1 Significance of universal exchange to UK business associations
Universal exchange is the trading of merchandise, capital and administrations crosswise over
regions and abroad (Chor and Manova, 2017). In basic words, it is the trading of administrations
and products to various nations by a firm. Following are the few advantages of global exchange:
It supports rivalry.
Supports in development of business.
Reduces the cost of the administrations and item.
In allotting assets.
Helps in expanding worldwide piece of the overall industry.
According to necessity and requirements of clients request on specific product changes.
Following are the negative effect of global exchange:
In a few cases firm bombs in taking care of the demand of wares and lack of these
products may cause expansion.
For increasing worldwide piece of the overall industry parcel of time is devoured.
License ought to be taken by the association for exchanging purposes and worldwide
exchanging ought to be performed by standards and directions.
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Extra cost in included.
4.2 Impact of worldwide factors on Marriott Hotel
In extending the matter of Marriott Hotel worldwide elements has ended up being extremely
useful. Following are the worldwide variables which influence Marriott
Increment in rivalry: Global elements have caused increment in rivalry. Scope of benefit and
income has diminished because of increment in rivalry. Contenders receive distinctive
procedures as a result of which clients get pulled in to them.
Trade and assessment rates: Different nations have diverse trade rates. In short the trade rates
contrast from nation to nation. This is one reason because of which firms benefit and incomes are
influenced.
4.3 Impact of arrangements of European Union on UK business associations
Tax collection approaches: Organizations can bolster government can by paying charges on time.
Charges paid by the organizations can be used in different activities like building streets creating
nations, and so forth (Manova, 2017).
Ecological polices: In invigorating representatives government assumes a fundamental part. In
UK, government advances powerful business which is aggressive in the universal market and
furthermore brings about giving openings for work.
Conclusion
Shape this report, it can be enunciated that there are distinctive sorts of association in which
magnanimous association works of the welfare of the general population of the nation. It offers
help to those individuals who require mental and physical help. Mission of Marriott Hotel is to
give astounding administrations to its client.
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REFERENCES
Books & Journals
Chou, M. H. and Riddervold, M., 2017. The Unexpected Negotiator at the Table: How the
European Commission's Expertise Informs Intergovernmental EU Policies. Politics and
Governance, 3(1).
Hollis, R., 2017. No friend of democratization: Europe's role in the genesis of the ‘Arab
Spring’. International Affairs, 88(1), pp.81-94.
Netzer, O., Feldman, R., Goldenberg, J. and Fresko, M., 2017. Mine your own business: Market-
structure surveillance through text mining. Marketing Science, 31(3), pp.521-543.
Batlle, C., Pérez-Arriaga, I.J. and Zambrano-Barragán, P., 2017. Regulatory design for RES-E
support mechanisms: Learning curves, market structure, and burden-sharing. Energy Policy, 41,
pp.212-220.
Carvalho, P., Marques, R.C. and Berg, S., 2017. A meta-regression analysis of benchmarking
studies on water utilities market structure. Utilities Policy, 21, pp.40-49.
Manova, K., 2017. Credit constraints, heterogeneous firms, and international trade. The Review
of Economic Studies, 80(2), pp.711-744.
Chor, D. and Manova, K., 2017. Off the cliff and back? Credit conditions and international trade
during the global financial crisis. Journal of international economics, 87(1), pp.117-133.
Novy, D., 2017. Gravity redux: measuring international trade costs with panel data. Economic
Inquiry, 51(1), pp.101-121.
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