Marriott International: SWOT, PESTEL Analysis and Collaboration

This report provides an in-depth analysis of Marriott International, a prominent player in the hospitality industry. It begins with an introduction to collaboration in the workplace and its significance for achieving organizational goals. The core of the report focuses on analyzing the impact of internal and external factors on Marriott, employing SWOT (Strengths, Weaknesses, Opportunities, Threats) and PESTEL (Political, Economic, Social, Technological, Environmental, Legal) analyses. The SWOT analysis highlights Marriott's strengths, such as its adherence to operational standards and global presence, while also addressing weaknesses like over-expansion and the need for technology investment. Opportunities include new online customer channels and lower inflation rates, whereas threats include intense competition and economic recession. The PESTEL analysis examines the influence of political factors, economic fluctuations, social trends, technological advancements, legal compliance, and environmental regulations on Marriott's operations. The report concludes by emphasizing the importance of collaborative working and thorough internal and external factor analysis for organizational success, supported by references to relevant research.

Project

Table of Content
Introduction
Impact of internal and external factors on company
Conclusion
References

Introduction
Collaboration in workplace simply means that when 2 or more than that people work together by
sharing their ideas for completing specific task or accomplishing common goals. Along with this,
it's important for an organisation to conduct external and internal audit for identifying its impact
on working of company. This presentation is based on Marriott International which is part of
hospitality industry founded in 1927 as well as its founder was J. Willard Marriott and Slice
Marriott.

Impact of internal and external factors
on company
In business environment there are several internal as well as external factors which have wide
impact on working of business firm. Thus, it is essential for an organisation to analyse these
factors in proper manner so for respective purpose company will conduct SWOT and PESTLE
analysis. Marriott International is premium part of hospitality industry and they have approx.
6000 properties across 122 nations. Moreover, hotel chain has around 1.2 million rooms as well
as they are planning to expand it by another 1,95,000.

Cont.…
Strength
Marriott way – The greatest quality of the lodging network is their severe adherence to
operational standards.
Presence across the way – It has presence across 122 countries at worldwide level as well as
has 900 properties under its umbrella with 1.2 million rooms to credit.

Cont.…
Weakness
Excessive focus on expansion – Marriott focus on expansion and at present they have their
empire so huge which is not possible for them to maintain standards of services throughout
which result in brand diluted.
Need more investment in new technology – Company expansion scale as well as different
geographies that business is planning for expand into require more money to be invested in latest
technology for accomplishing vision of company.

Cont.…
Opportunity
New customer from online channel – Over last few years Marriott has invested huge money
within their online platform which result in opening new sales channel for Marriott International.
Lowe inflation rate – It result in more stability within market as well as enable credit at lower
interest rate to customers of respective hotel.

Cont.…
Threats
Intense competition – Hospitality industry have stable profitability which result in increasing
number of players within industry over last 2 years and result in putting down pressure not only
in profitability but also in sale.
Economic recession – World recession result in hitting hospitality business in adverse manner
as well as properties within market are out for sale because they are not able to generate revenue.

Cont.…
PESTEL stands for political, economic, social, technology, environmental and legal. All these are
external factors which have wide impact on working of Marriott International. Explanation of
these are as follows:-
Political – Marriott International have their presence in more than 122 countries at global level
along with this they also expanded in New Zealand, Finland, Lithuania, Mali and Ukraine.

Cont.…
Economic - Marriott works in nations outside U.S. as well as the variances in the nearby cash
will likewise affect the presentation of Marriott. On the off chance that the dollar gets more
grounded when contrasted with the local currency, at that point the lodging will get lesser U.S.
dollars in return of the local currency. Also, since there are consistent cash vacillations, it gets
hard for Marriott to get a gauge of its benefits.

Cont.…
Social – Hospitality sector is very competitive as there are more than 1400 companies in U.S.
only. So for gaining competitive advantages it is important for Marriott to provide top class
services to customers. Along with this, it is essential for respective hotel to serve customers
according to their social status because there are several other options also available for
customers to switch brand.

Cont.…
Technology – For hotel chain emergency of third party service provider result in more concern.
Although, booking of hotel through indirect booking channels may result in increasing overall
cost and result in decreasing profitability. In addition to this, loyalty programs result in
decreasing effect of travel booking agents but Marriott can’t possibly overlook it.