Employee Retention Strategies: A Research Proposal for Marriott Hotel

This research proposal examines employee retention strategies within the hospitality industry, focusing on a case study of Marriott Hotel. The introduction outlines the aim, objectives, research question, background, and rationale, highlighting the importance of retaining employees in a competitive market. The literature review analyzes the significance of employee retention, challenges faced (salary dissatisfaction, growth opportunities), and factors impacting Marriott Hotel, such as monetary dissatisfaction and limited growth opportunities. The methodology section details the research type (qualitative), philosophy (interpretivism), approach (deductive), data collection methods (surveys and secondary data), data analysis techniques (thematic analysis), sampling strategy (simple random sampling), and ethical considerations. The study aims to identify strategies to enhance employee retention at Marriott Hotel by addressing challenges and recommending improvements.

RESEARCH PROPOSAL

TABLE OF CONTENTS
TABLE OF CONTENTS................................................................................................................2
INTRODUCTION...........................................................................................................................1
Aim and Objectives.....................................................................................................................1
Research Question.......................................................................................................................1
Research Background..................................................................................................................1
Rationale......................................................................................................................................2
LITERATURE REVIEW................................................................................................................2
RESEARCH METHODOLOGY....................................................................................................4
REFERENCES................................................................................................................................6

INTRODUCTION
Aim and Objectives
Aim: To ascertain different strategy which is used to enhance employee retention in hospitality
industry. A case study based on Marriott Hotel.
Objectives:
 To analyse the importance of employee retention in the hospitality industry
 To identify different challenges faced in the process of employee retention.
 To analyse different factor which used to impact the employee retention for Marriott
Hotel.
 To recommend the way through which employee retention can be enhanced in the
Marriott Hotel.
Research Question
 What importance does employee retention brings in hospitality industry?
 What are the different challenges which are faced in the process of employee retention?
 What are different factor which used to impact the employee retention for Marriott
Hotel?
 What is the best way through which employee retention can be enhanced in the Marriott
Hotel?
Research Background
Hospitality industry is one of the most growing industry in last few years. The biggest
issue which is faced by this industry is the employee retention as employer always find it they
are not able to maintain the good amount of Human resources in the organization. This report
will highlight the same with the help of explaining the importance of employee retention
(Aruna and Anitha, 2015). After that the report goes on to highlights the challenges faced in the
process of employee retention and the different way through which employee retention can be
brought in the organization.

Rationale
Hospitality industry is the industry which used to see a good amount of the competitor in the
organization, so it is very important for all the organization to retain their employee to be
successful in the long run of the business (Aguenza and Som, 2018). Marriott hotel is also facing
the same problem of retaining the employee. This report will explain will help the Marriott hotel
in understanding the different aspect of employee retention in the hotel.
LITERATURE REVIEW
Analysing the importance of employee retention in hospitality industry.
It has been stated by the Nwokocha and Iheriohanma, (2015) that employees is referred
as technique that companies employ for retaining the employees within the organisation for
longer time period. Employee retention are deeply used by the organisations as hospitality
industry faces high employee turnover as compared to any other industry. It is important to retain
the employees that are adding value to the organisation. Employee retention is important as
hiring and recruitment of employees involves high cost of company. The recruitment process is
time consuming as well expensive. They have to pay more to the new employees as compared
with existing ones.
Organisations invest both time and money in training and development of employees for
making them sound so that they can put their efforts for increasing the efficiency of organisation
by contributing their efforts. Employees who are working with the organisations have better
understanding about the policies and procedures of the organisation and have developed
experience in dealing with problems and issues that organisations generally face.
The low employee turnover represents a positive image of the company in ten market. I
show that company is having good working environment that helps in attracting more talented
people towards the company. On the other hand, Özçelik, (2015) states it is essential for
companies to have new talents with new ideas that can help the organisation in the market. New
employees could be appointed only when the existing unproductive employees will leave the
organisation. The management of the company should identify the factor that are insisting
employees to leave the organisation so that it can take steps accordingly for retaining the
employees. If the experienced and knowledgeable employees of the organisation helping to grow
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leave the management of the company may be disturbed. Therefore, it is essential for the
company tro retain employees by giving them incentives and satisfying their needs.
Challenges faced in process of employee retention
It is important to retain employees within the organisation but here are factors that influence the
employee retention as stated by Bhattacharya, (2015). Main factor influencing the employee
retention are when the employees have salary dissatisfaction. They are not getting the salary
according to work done by them. It becomes problem for organisations when employees start
quoting higher salary that are crossing the budgeted figures of company. Other challenging
factors is when employees are having better growth opportunities with other companies in this
cut throat competition. Employees do not stick to job when they are not having multiple tasks to
perform that enhance their individual personality. Employees could not be retained if employees
are getting unrealistic targets for achieving that is pressurising them. In this competitive world
employee retention is becoming a big challenging as employees are attracted towards the
organisations that are paying them higher for their work and giving them a better working
environment in comparison to the existing company. Also employee will not be retained in an
organisation if the employment is not adding to their knowledge and experience. Therefore it is
essential for hospitality industry to retain the employees by giving them reasonable salaries and
providing them work environment where they feel satisfied. Also the work of the employees
should be recognised by the company for developing feeling that their contribution is being
recognised by the organisation.
Different factors impacting the employees retention in Marriott Hotel
There are various issues that are faced by the Marriott Hotel but employee retention has
been major problem for the company. Though company has increased the efforts for retaining
the employees within the organisation, there are still factors impacting the retention of
employees in hotel as per Mitchell, Ozminkowski and Hartley, (2016). Monetary dissatisfaction
is the major cause that affects the employee retention. Hotel is operating over very large scale
therefore it has fixed budgets for the salary expenses. This does not allow the company to pay
more than their basic salaries. It is very difficult to retain employees for long if they are not paid
in addition to their salary. Hotel hires person from the specific field for particular jobs that do not
give the growth opportunities to lower level employees. Employees switch over other hotels that
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provide them with growth opportunities. Marriott for retaining the employees have to give extra
perks and incentives to the employees. They are also required to give opportunities to lower level
employees by giving them responsibility for performance of specific tasks.
RESEARCH METHODOLOGY
Research Type: Research is the study which is conducted with the sole motive of finding
out the result of the issue which is faced by the organization (Kumar, 2019). There are two
commonly used research type which can be used by the scholar for conducting the research on
topic namely Qualitative and Quantitative research type. Scholar will be taking the Qualitative
research type to conduct the research as it will be difficult for scholar to find out the outcome in
numeric ways.
Research Philosophy: A research philosophy is a belief about the way in which data about
a phenomenon should be gathered, analysed and used. Interpretivism and positivism are the two
type of research philosophy which are generally used in the field of the research to conduct the
research. Scholar will be using the interpretivism philosophy to find out the outcome for Marriott
Hotel. As this philosophy will help the company in understanding the human interest who is also
involved in the preparation of the study.
Research Approach: Research approach is the plan that consist of board assumption to
detailed of data collection, analysis and interpretation. Scholar will have the option of choosing
out any one approach from the two-option available that is Inductive and deductive approach of
the research. Scholar will be using deductive approach to conduct the research as this approach
will help the researcher in developing the new theory on the basis of the data which has been
gathered for conducting the research.
Data collection: Data collection is the process through which the scholar will be collecting
the data from the different sources (Mackey and Gass, 2015). Scholar will be collecting primary
data with the help of survey which will be conducted via questionnaire on the 20 manager of
Marriott hotel. Secondary data will be collected with the help of data collection from the
different books and journal related to the topic of the research.
Data Analysis: Scholar will be using thematic data analysis tool to analysis the different
data which will be collected with the help of primary and secondary data collection tool.
Researcher will be making different theme and will present data in the different graph and pie
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chart so that it will get easier for the scholar to find out and interoperate the data in the better
way in the research.
Sampling: Sampling is a process used in statistical analysis in which a predetermined
number of observations are taken from a larger population. Probabilistic and non-probabilistic
are two type of sampling method which can be used by the scholar for conducting the research.
Researcher will be taking help of simple random sampling method under probabilistic method to
give all the respondent a equal chance to get selected in the cut. 20 manager of Marriott hotel are
selected as a sample size for the research.
Ethical Consideration: Scholar will be taking the consent of all the employee before hand
itself before conducting the research and collecting the data with the help of the primary data
collection tool. Also, scholar will make sure that high level of confidentiality is maintained
throughout the research.
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REFERENCES
Books and Journals
Mitchell, R. J., Ozminkowski, R. J. and Hartley, S. K., 2016. The association between health
program participation and employee retention. Journal of occupational and environmental
medicine. 58(9). pp.896-901.
Bhattacharya, Y., 2015. Employee engagement as a predictor of seafarer retention: A study
among Indian officers. The Asian Journal of Shipping and Logistics. 31(2). pp.295-318.
Özçelik, G., 2015. Engagement and retention of the millennial generation in the workplace
through internal branding. International Journal of Business and Management. 10(3).
p.99.
Nwokocha, I. and Iheriohanma, E.B.J., 2015. Nexus between leadership styles, employee
retention and performance in organizations in Nigeria. European Scientific
Journal. 11(13).
Aruna, M. and Anitha, J., 2015. Employee retention enablers: Generation Y employees. SCMS
Journal of Indian Management. 12(3). p.94.
Aguenza, B. B. and Som, A. P. M., 2018. Motivational factors of employee retention and
engagement in organizations. IJAME.
Kumar, R., 2019. Research methodology: A step-by-step guide for beginners. Sage Publications
Limited.
Mackey, A. and Gass, S.M., 2015. Second language research: Methodology and design.
Routledge.
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