Hospitality Industry: External Factors & Trends Affecting Marriott

This report provides an analysis of the external factors affecting Marriott Restaurant within the hospitality industry. It utilizes PESTLE and SWOT analyses to evaluate political, economic, social, technological, legal, and environmental factors, as well as strengths, weaknesses, opportunities, and threats. The report identifies factors impacting demand and supply, including pricing, consumer income, and taxation policies. Current trends such as staycations, digitalized guest experiences, and contactless technology are examined alongside potential trends like increased emphasis on health, well-being, and sustainability. The report concludes by assessing Marriott's ability to respond to these trends, highlighting its competitive advantages and strategic decision-making capabilities. Desklib provides students access to similar solved assignments.

HOSPITALITY INDUSTRY

TABLE OF CONTENT
PROJECT 2
 Introduction
 External factors affecting Marriott restaurant
 SWOT analysis
 Current and potential trend affecting hospitality sector
 Ability to response current and potential trends by firm
 Conclusion
 References

INTRODUCTION
 Hospitality is one of the sector which is growing rapidly in the current business
environment.
 In the current era, competition has increased which require firm to pay attention on
gaining depths insights can be derived to make strategic decision.
 The current report will give focus on evaluating external factor of Marriott which is one
of the international organization.
 It will involve factors affecting demand & supply, current & potential trend affecting
hospitality sector and ability of specified firm to response these.

EXTERNAL FACTORS AFFECTING
MARRIOTT RESTAURANT
Political factor Economical factor Social factor
Technological factor Legal factor Environment factor

SWOT ANALYSIS
Strengths
 It has top position in London as well other
functional areas
 This is one of the luxury brand which can incline
profitability (Ianioglo and Rissanen, 2020).
 Strong resources to expand globally in efficient
manner.
Weaknesses
 It has lack of employees possessing attitude of
accepting change.
 The other lacking ares is to manage financial
resources which has impact
Opportunities
• Inclining opportunities to operate in global working
environment dues to emergence of digital activities
(Li, Negnevitskyand Wang, 2020).
• There are number of opportunities of joint venture
and partnership which can increase competitive
edge.
Threats
 There are lack of customer loyalty and inclining
trend of new entrants. Which can affect processing
of company.

FACTORS IMPACTING DEMAND AND SUPPLY OF PRODUCTS OF MARRIOTT
 There are several factors which has influence on ability of specified organization to meet market forces.
 In the hospitality sector there are number of changes which occurs on continuous basis and required to
be followed for coordinating with changing situations.
 The factors affecting demand which comprises price of product, consumer income, taste & changing
situation, buyer expectation, consumer in market.
 In the hospitality sector there are several factors which has impact on the buying decision of customers.
 Trends keep on changing which needs the specified enterprise to focus on having relevant processing as
it has ability to influence decision of demanding product.

Continued..
 Supply of product offered by Marriott in hospitality sector get affected by several distinct
aspects
price of
commodity taxation policy
goals and
objectives of
organization
marketing and
advertising
activities
level of
information for
decision-making
availability of
raw materials &
resources
prevailing supply
chain
management,
etc.

CURRENT AND POTENTIAL TREND
AFFECTING HOSPITALITY SECTOR
 Trends in hospitality sector keeps on changing which requires Marriott to focus on both current & potential
trends in turn higher ability to lead in market can become possible.
 Current trends of market involves stay cations, digitalized guest experience, contactless
technology, voice activated devices, location based data, etc.
 In addition to this, it involves chat bot, mobile app, digitized room, key for quick room access, direct
communication, online reputation management etc.
 Potential trends in the specified sector that can influence ability of Marriott market which comprises safety &
Hygiene, personalized working, influx of international visitor increased emphasized on health and well-
being, sustainability rule, etc.
 These are trends which are required to be followed by Marriott in order to gain success.

ABILITY TO RESPONSE CURRENT AND POTENTIAL TRENDS BY ORGANIZATION
 There are several types of objectives which are need to be accomplished by firm for having relevant
processing in turn higher profitability & sustainability can be derived.
 The specified organization has ability to conduct market evaluation in turn information regarding
prevailing trends can be assessed.
 There is availability of both skilled and non skilled employees to achieve delegated roles and
responsibilities in effective manner (Mishurova and et.al., 2020).
 Marriott as being an international organization focus on having advanced technology so that providing
output according to industrial and international norms can become possible.
 It has competitive advantages which involves higher profitability, effective operational activities, luxury
& expanded loyal customers, larger booking channels, etc.
 These all permits enterprise to make strategic decision in turn better compliance with prevailing trends
can become possible.

CONCLUSION
 From the above report it can be concluded that internal and external factor play significant role
in influencing business processing.
 In addition to this, PESTLE and SWOT analysis has been applied to gain depth insights about
internal & external factors in turn better decision can be formulated.
 The current study has identified current and potential trends like luxury & expanded loyal
customers, etc.

REFERENCES
Books and Journals
 Ianioglo, A. and Rissanen, M., 2020. Global trends and tourism development in peripheral areas. Scandinavian Journal of Hospitality and
Tourism. 20(5). pp.520-539.
 Li, C., Negnevitsky, M. and Wang, X., 2020. Prospective assessment of methanol vehicles in China using FANP-SWOT
analysis. Transport Policy. 96. pp.60-75.
 Maier, T. and Edwards, K., 2020. Service system design and automation in the hospitality sector. Journal of Hospitality. 2(1-2). pp.1-14.
 Mishurova, I. V. and et.al., 2020. Strategic partnership as a form of management structure improvement in the hospitality industry.
In Inclusive Development of Society (pp. 313-320). CRC Press.
 Perera, R., 2017. The PESTLE analysis. Nerdynaut.
Online
 SWOT analysis (strengths, weaknesses, opportunities and threats analysis). 2021. [Online]. Available through:
<https://searchcio.techtarget.com/definition/SWOT-analysis-strengths-weaknesses-opportunities-and-threats-analysis>
 What is PESTLE Analysis?. 2021. [Online]. Available through: <https://www.analyticssteps.com/blogs/what-pestle-analysis>