Marriott Hotels Business Analysis: Macro, Micro Factors, and Marketing

This report provides a comprehensive analysis of Marriott Hotels, focusing on the application of business law and various factors influencing its operations. It begins with an introduction to business law and its role in establishing businesses. The core of the report examines macro and micro factors affecting Marriott, including a PESTLE analysis of political, economic, social, technological, legal, and environmental factors. It also includes a SWOT analysis to evaluate the company's strengths, weaknesses, opportunities, and threats. Furthermore, the report explores the STP model (segmentation, targeting, and positioning) and the marketing mix strategies employed by Marriott. The conclusion summarizes the key findings, emphasizing the importance of business law and strategic analysis in the success of the hotel chain. References are provided to support the analysis.

\
Business law are those laws that have been helping
in formation of business with more effectiveness.
These laws provide framework in relation
establishing of business within a country. In this
poster things covered is based upon Marriott hotels
this is one of the biggest hotel chain and has been
serving all over the world. Things covered in this
poster are based on MACRO and MICRO factors,
STP. In the end marketing mix is been covered.
MANCRO factors these are those factors that has been used within
business for operating over areas that makes performance and
decision making improve within an organization. In these factors
competitors, customers, distribution channel, supplier and public is
included within it. In these factors political, economical, social,
technical, legal and environmental is involved. Macro factor is better
understood with the help of PESTLE analysis. Further PESTLE is done in
relation to Marriot hotel as follows:
Political factor: These are those factors that are based upon policies
formed by government. If tax policies formed by government increase
service duty. Then in such condition booking prices of Marriott hotel
increases which impacts sales of services in negative manner.
Faculty of Business and law
INTRODUCTION MACRO and MICRO Factors
MACRO and MICRO Factors
Economic factors: Such factors cover about
unemployment, import and export prices. If
prices of raw material increase due to inflation
then dishes price becomes more which
impacts growth of Marriot hotel.
Social factors: These factors include trends
and taste of individual existing within society.
Such factors not analyzed in proper manner
then Marriot cannot understand about needs
of customers which make customers reduced.
Technological factors: This factor is related
technological advancement taking place
within an organization. Marriot is required to
Micro Factors are those factors that are related internal working of an organization or hotel. These factors are done on the basis of
SWOT analysis. Further analysis is done as follows:
Strength: Marriot hotel has best services which act as its strength. This makes Marriot hotel attain good value in market.
Weakness: Marriot hotel lacks in coordination among staff. If this is not improved then services looses quality which makes Marriot
lose its customers.
Opportunities: Marriot hotel using its services can attract customers in better and affective manner.
Threats: Marriot hotel is required to be aware about competitors. If not done then competitors will go ahead of Marriot hotel that
makes loss happen to Marriot.

Objective of organization for next 12 months
Marriot is looking forward to expand itself
within market. Then it attains to make more
profit from 10% to 15%. This helps in increasing
sales and makes revenue generation possible.
STP Model:
STP Model: This model is been used for introducing its product and
services in more effective manner which is done through
Segmentation: in this Marriot hotel is required to segment its product as per
market conditions.
Targeting: Marriot hotel is required to makes its services available to all
kinds of customer that is medium, large and small range.
Positioning: Marriot hotel makes its services available through online
portals which make it reach to online customers and build online market in
more effective manner.
Marketing Mix
This is that kind f of mix used by an
organization to introduce its new product or
services in market. Marriot while introducing its
new service of biometrics lock is require to
understand about place, price strategy, physical
evidence and customers pattern. This makes
Marriot hotels to expand its services.
References
Horbach, L.P.D.J., Lehner, M. and Wicke, J., Augsburg University of Applied Sciences Faculty of Business.
Aguirre, A., Carballo, R. and Lopez-Gavira, R., 2020. Improving the academic experience of students with disabilities in higher education: faculty members of Social Sciences and Law
speak out. Innovation: The European Journal of Social Science Research, pp.1-16.
CONSLUSION
From the above discussion it can be conclude that business laws are those laws that have been
helping in making business organization established in more organized manner. Further the poster
covers about micro and macro factors, objective of Marriot hotel. Then it covers about segmenting,
targeting and positioning. In then end marketing mix is covered.