HM 601 Consultancy Project: Analyzing Challenges in Hospitality

This consultancy project report examines the managerial challenges within the hospitality sector, using Marriott International as a case study. It identifies causes and effects of issues like changing labor conditions, competition, escalating operating costs, and hiring challenges. The report assesses relevant management theories, analyzes industry-specific problems, and interprets complex issues. Furthermore, it evaluates the impact of decisions in real-life contexts, providing insights into how Marriott International addresses these challenges to maintain customer satisfaction and drive business results. Desklib offers a platform for students to access similar solved assignments and past papers.

HM 601- Consultancy Project
for Hospitality Management

Table of content
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................4
Identify causes & effects of range of managerial challenges in Hospitality sector................4
Critically assess management theory, analyse & interpret complex industry-specific
managerial problems and issues.............................................................................................5
Exercise initiative& also take responsibility for outcomes of decision and to assess effect of
these outcomes in real-life context.......................................................................................12
CONCLUSION..............................................................................................................................14
REFERENCES..............................................................................................................................16

INTRODUCTION
The consultancy project is determined as a task &work in which the researcher offer
knowledge & skill in order to achieve actual output in organization. It is defined by activity in
which different departments of workplace works that provides skills and intellectual absorption.
The main purpose of researcher is to estimate time& cost needed for accomplishing task. In this
report, Marriott International is taken into consideration. It is an American International
Organization which operate, franchise &lodging involving residential properties. Hospitality
industry deals with several atrocities as well as challenges. This is regarded to be one of the
biggest sector and all the existing ones and it deals with the economic as well as the competitive
atmosphere based on marketing purposes (Rhou and Singal, 2020). The revenue that is being
generated by hospitality industry is said to be one of the immense formulation in the entire
country and that is what is being analysed by various factors. In order to derive the obstacles and
to overcome them at all levels of time it is the duty of management in order to move ahead with
the strategic orientation and that will bring about the exact solution for existing problems. The
entire report is based on how far the hospitality industry is being able to cope up with the
circumstances in the existing challenging atmosphere and the strategies that are employed by the
organisation that is being chosen to stand in the midst of atrocities. It is hospitality sector that
provides different services to their customer by their accommodation. This company was
founded by J. William Marriott and Alice Marriott in year of 1927. The chain has many hotels
worldwide and 124 in the United Kingdom. In this report, there is a discussion regarding cause
and effect of different managerial challenge in hospitality sector that arise in their market sectors
which derives obstacles that faced by organization in their services of hospitality from different
driven sectors. Also, provide a discussion regarding a management theory under which defined
various approaches such as bureaucratic theory, behavioural, system management and
contingency models emphasizes on it. Furthermore, assess as well as interpret different kind
complexity &the effect of outcome in real life situation is also discussed in this project(Cross
and Sheffield, 2019). It will also justify all content in regard to Marriott International that offers
carious services related to rooms and many other that gives customer satisfaction in distinctive
aspects of business and aspects by driven results through decision-making procedure.

MAIN BODY
Identify causes & effects of range of managerial challenges in Hospitality sector
Managerial challenges are one of those entities in the organisation that will determine the
pace of the organisation. The management of the company is in such a way that will have to
move ahead with the speculations that our pertaining with respect to society and how far the
competition is being able to meet entire personification of the organisation. It is necessary that
for fostering a better organisational entity the management will have to understand the
challenges that are pertaining in the world. The hospitality sector is regarded to be one of the
finest component that will deal with a possibility of growth when every component is being
tackled in a better orientation. This gives rise to certain extra weight and measure that will have
to be adopted by the organisation and also to effectively maintain the strategic approach in
dealing with the customers as well as clients. Customers are the major aspects of the organisation
and everything will fall in regard to how far the organisation is maintaining the customer base.
Certain components will act as a barrier towards organisational performance and they will have
to be evaluated (Breier and et.al, 2021). One of the major challenge is to maintain consistency
and that is being fostered by the Marriott hotel at all levels and that made it one of the well
reputed organisation. Their culture that is maintained by the organisation also determine how far
the organisation is able to speculate changes. Main causes and effects that are in regard to an
organisational entity is said to be one of the demandable aspect with respect to employees as well
as the external factors that are impacting organisation. While dealing with an organisation it is
first necessary that the organisation will have to move ahead in facing the challenges with the
right amount of strategic orientation and only then it can be able to withstand the competitive
atmosphere. Few of the challenges as well as the effects that are a part of managerial actions in
the hospitality industry are discussed below that will bring a clear understanding about various
components. There are different kind of managerial challenges which is confronted by
management team of Marriott international such a change in labour condition, escalating
operating cost, effect of energy cost on travel of user and demand of hotel, hiring staffs and so on
in which several of them is given below:

Changing labour condition: the labour market is defined to be one of the structural
orientation in every organisation. This in regard to hospitality industry is said to be one of the
prominent criteria because the work prospects of the organisation are dealt by labour at all
instances. The role of labour although it is internally maintained at its place about a prominent
aspects with respect to all the sources of cleanliness and generating best atmosphere in the
organisation. The changing labour structure or the factors that are responsible for bringing about
a change in labour market is the also one of the biggest impact on the organisation where it is
responsible to change the growth of the organisation. When labour market is not flexible enough
the opportunities that are in regard to the resources that are being allocated in the company will
therefore fall rapidly that might severely impact organisational existence. This changing policy
will have to be endured by the organisation at all levels such that it gets to understand the direct
effects of its operation and the strategies that it will have to inculcate. the hospitality sector
confronts labour as well as human resource challenge that imposes direct effect on benefit of
organisation. Therefore it imposes direct effect on operations of hotel during particular phase of
time period. Due to change in condition of labour, it is necessary for company to alter its policies
that impose direct effect on smooth operations of company (Reguero, 2016). ). Due to covid-19,
the change in the labour condition imposes direct effect on operations of business organisation. If
due to this pandemic the wage rate of labour is determined as a higher than it increases cost for
company and this is determined as a major managerial challenge within hospitality sector.
Competition: regardless of any criteria competition is considered to be one of the
favourable entity that is pertaining in almost all the factors. In order to move ahead with the
profitable standards and a high quality measures it is necessary that this competition will have to
be taken into consideration and the prospects of operational entities will have to be derived in
such a way that meet the expectations of others in the competitive race. The hospitality industry
in this regard will have to ensure the fact that they stand with their means at all levels by being
perennial with all the decisions such that they can stand in the competitive race for over a long
run. There are various factors that will get to impact the structure of competition in the
organisational entity. This is one of the biggest impact as well as the effect that will stand as a
part of biggest challenge for the hospitality industry. is a challenge for most of the hospitality

business, unless they offer something very unique or are able to provide high quality on
affordable prices. There are many hotels around London and Canary Wharf that offer similar
prices , accommodation and services as Marriott. In this location many of the people ,who work
there stay in a hotel for few days a week ,so the customer retention is very important.
Escalating operating cost: operational cost is one of the favourable entity that will have
to be worked upon at all levels of time. It is one of the basic requirement of the organisation in
order to escalate over the operating costs because there are certain things that are being managed
in the organisation with respect to employees as well as the maintenance of the organisation.
Escalating operating costs is one of the probable measure that will have to be taken care about
because the number of resources that are being stipulated for the organisation will have to be
gratified at a certain instance that the particular costs that are oriented with every factor of the
organisation will have to be sufficiently evaluated (Bowen and Morosan, 2018). Cost is one of
the important speculation that can bring a lot of differences in the market. Due to increase in
competition there is a lot of demand for various products as well as the services and therefore the
evaluation of cost will help the organisation to stand firm with respect to its decisions. this is
determined as a managerial challenge which is faced by organisation during particular phase of
time period. Due to increase in energy, insurance as well as labour costs, it increases cost for
Marriott international that imposes direct effect on management of business organisation. The
company faces challenges due to increase in cost that imposes direct effect on the operations
during the period of time.
Hiring and recruiting staff: training and recruitment of the important measures that are
eventually been brought about by the organisations in order to deal with the work prominence in
the organisation. The training and recruitment processes are the confidential criteria with respect
to every organisation and the employees in the organisation will have to be trained by all levels
of reaching the objectives. The management operation in regard to training and the development
processes will have to be such that people can easily be able to understand the entire criteria of
strategic operations that are being taken care about in the organisation. It is also necessary that
the organisation will have to focus upon the development sectors such that they can easily get to
inherit achievement that are in regard to competitive atmosphere. hiring and recruitment are the

favourable entities of every organisation. These are the biggest challenges that are being faced by
the organisations every now and then (Hole and Snehal, 2019). The human resources manager in
the organisation is responsible to entitled the organisation with the right amount of employees
that are necessary to keep up the pace of the organisation with their work analysis. For this the
recruitment and selection process will have to be designed in such a way that will have to bring
in all the required measures which are necessary to be followed by every individual. The right
people when being recruited into the organisation will be able to bring glory to the entire
organisation and that is what is being required for many people around the organisation to make
sure that the organisational considerations are satisfied. This can be a biggest effect when it is
not being tackled properly. It is determined as major challenge faced by HR manager to hire
talented and competent subordinates for conducting different task in proper way (Davahli and
et.al, 2020). If they do not hire staff according to requirement of available job vacancy then it
enforces negative effect on the business.
Decrease level of performance: performance is regarded to be one of the key and an
essential criteria in the organisation. One may easily not be able to deal with the lower level of
performance in the organisation that will be one of the barrier to the growth prospects. This will
act as an essential component towards bearing and effect for the hospitality industry because in a
hospitality industry it is a mandatory that people will have to work for over a good amount of
time that can help them to with stand competitive atmosphere (Konovalova and et.al, 2018). For
this the organisation will have to derive strategies of improving their performance based on the
level of motivation such that people will stay enthusiastic towards the measures they will have to
incorporate. is determined as a managerial challenge which is faced by management team.
Sometime it is not easy for them to motivate overall subordinate in order to increase performance
level so that it decreases performance during the period of time. . Due to covid-19, they do not
operate their business in an appropriate manner; it imposes direct impact on performance level of
hospitality sector in adverse manner.
Critically assess management theory, analyse & interpret complex industry-specific managerial
problems and issues
Management theories are the strategy which include tools and framework to implement in
the organization. There are different kinds of management theory which is adopted by

management team of Marriott International in order to execute different task in proper way
(Yazdani, 2021). By which interprets different approaches in regard to business that particularly
identifies managerial risks in different circumstances. Through this gravely studies models of
management in proper functioning of way of conduct. This has explained below;
Bureaucratic theory
When the company is formed, it depends on rules and structure in respect of formal as well
as informal, mechanistic company. In addition to this, bureaucratic theory connects to formal
hierarchy through which there is different kind of tasks delegated to individual person. This
theory is popular and adopted by both public and private Institution (Potter, 2021). By using this
theory, they focus is on making clear outlined by implementing hierarchical structure for division
of its labour in which it breakdown work in different method and delegated it to manageable. It
related to division of labour is determined as a key factor within bureaucratic theory. In this they
distinctive principles of their studying of approaching this management. In respond to
organization, productively manage decision-making procedure in emphasizing by controls
resources in an effective manner. Through this helps in enhancing targets of organization and
also determines issues in respective of hospitality sector. This strongly impact on business
formation or design that differentiated organization as on basis of low impersonal. As this
approach is also judged performance and efficiency in deriving rule depending on activity that
interprets promotions from their benefits and challenges related to their drawbacks.
 Due to this theory, it creates a conflict within business organization that increases
negative effect on profitability of company.
 In there are different kinds of rules as well as regulation within Bureaucracy that are
rigid.
 The theory mostly stresses on mechanical method of performing things that impose
negative effect on the company.
Scientific management theory
Scientific management theory evaluate the work flow to enhance the workflow management and
improve the economy, especially labour productivity. This theory of scientific management
developed by Frederick Winslow Taylor and first apply in the manufacturing industry. This
management theory indicates that forcing people for doing work is not going to work. This

theory helps the organization to increase in their productivity. According to the taylor money
was the key incentive that's why they develop fair day wages pay for the labour class with this
the organization productivity will also increase (Pyszczynski, Lockett, Greenberg, and Solomon,
2021). If Marriott International adopt this theory therefore, the productivity of the organization
will sure increase. This theory has four core principle to apply on the organization.
 For better performance company should look after every job task for decide which is the
best way to do the task scientifically this theory has one best way to determine and rule of
thumb to segregate the work.
 Appoint knowledgable person for the task and train the employee to perform their task
properly. That is harmony and not discord.
 Monitor the performance of the employee of the organization and resolve their problems
and issues and train them whenever is needed. Cooperation is important individual cannot
do all work alone. Division of work in this theory is important between the management and employee of
the organization with this everyone can easily execute their task properly. Development
is important of every employee in the organization.
Advantage of scientific management theory
 This theory provides the higher achiever degree for excellence in all sector of the
organization.
 This theory scheduling the routing work and keep up to date and keep innovation in the
organization with new idea's.
 This theory replaces the old thumb rule to new implement new scientific methods. When employees get high wages then the efficiency in work will get improve and the
disputes in the organization reduces with that.
Disadvantage of scientific management
 This theory is costly because in this organization have to train their employees and it take
time to improve the involvement of heavy initial outlay of capitalism.
 The system of the company only successful when the employee of the firm will be
supportive and ready to train themselves (RENNIE, 2019).
 Autocratic control, this theory also indicates the autocratic control over the employee of
the organization from the managers and their leaders.

 This also create a monotony in the organization which indicates the excessive
specialization in the work field by which the employee of the organization have to deal
with the mental slackness and after that they start losing interest in the job.
 As the point denotes that this theory need capital if the firm is not financial stable they
are unable to manage this theory.
Behaviour theory of management
The behavioural management theory also known as human relation movement that indicates the
relation of human with work. This theory believes that understanding human behaviour will
increase the organization productivity and motivates them towards the achievement of goals.
The behaviour theory of management concern with the productivity of the organization after
understand the organization employees behaviour and motivate them to do work effectively and
efficiently in the organization. Including these things like expectation of the workers towards the
organization and their needs and interests and the diversity of the company. The behaviour
theory of management only can learn through the interaction and the environment and condition
which they work in an organization. The behaviour theory of the management founded by Mary
parker Follet, Hugo Musnterberg and Elton Mayo they studied and apply in this theory the
culture and structure and the people of the organization and the process by which organization
can improve their quality.
This theory considered the human need and some assumptions are their;
 Human never satisfied with anything completely.
 By the need of satisfaction human behaviour can be motivated.
 The human need can be classified according to hire-achy structure lowest to highest and
highest to lowest.
 Addressing human interaction at the work place is essential part of the behaviour theory
of the organization.
Five hire-achy that specify the human behaviour needs that will help full in the Marriott
International (Richardson, and Jackson, 2018).
Physiological needs. This category include all the category that is going to need in necessary
well being of the humans like, food and drink.

Safety needs. This includes the basic needs of the humans that indicates the job security and
safety at workplace. This is the necessary for all type of employee in the organization.
Belonging and love needs. After the physical and safety needs every person in the organization
need a primary motivator who motivates them towards work and build a meaningful relation
with individual regarding the workplace.
Esteem needs. Individual in the company must need to develop the self confidence and achieve
the goals and objective by achieve the status and reputation in the firm.
Self-actualization needs. After completing all these above needs individual need to fulfil their
self need what they want or what they actually need to do in the organization.
Advantage of behavioural theory
 This theory emphasizes the human relation and recognize their importance in te work
field.
 This theory enables the personal growth of the individual in the work place and process
the group process.
 This theory involves the hire achy method that indicates the superiors to subordinates. This approach indicates the democratic style in the organization and motivates each
employee to do work effectively.
Disadvantage of behavioural theory
 This approach employees assigned to work according to their status and behaviour
towards the organization.
 This theory derives the employee satisfaction and dissatisfaction in the organization.
 If the organization keep their employee extra independent then the employee remain
immature and does not take the work seriously as they should have to do.
 Formal organization develop a rigid structure in the organization to form a perfect firm. If
employees compelling the immature behave in the organization therefore, it leads to
encouragement in individual and organizational goals. Hinders in company goals leads to
failure in fosters conflict.
System theory of management
System theory of management view organization as open system and inter related to each other.
In this organization considered a singular system which made up by subsystem this management
theory include internal and enteral element of the organization. System considered as open