Marriott Hotel UK: Customer Satisfaction & Sales Performance

This report examines the impact of customer satisfaction on the sales performance of Marriott Hotel UK. The analysis includes findings from a survey, exploring the relationship between customer satisfaction and sales, and the influence of company performance on sales records. The report also identifies techniques for improving working performance and attracting more customers, such as product innovation, training, and development. Key findings highlight the importance of product quality, immediate services, and minimizing waiting times. The report concludes with recommendations to enhance sales and customer satisfaction, aiming to provide actionable insights for Marriott Hotel's management.

RESEARCH PROJECT

Research Topic
“To understand the impact of customer satisfaction on sales of
company: A case study of Marriott Hotel UK”

Aim and Objectives
Aim
Main aim of present report is to understand the impact of consumer
satisfaction on sales of firm – A case study of Marriott Hotel.
Objectives
 To identify the impact of customer satisfaction on performance of
Marriott Hotel
 To understand the interrelationship between sales and consumer
satisfaction
 To recommend several strategies which can help in improving the
sales of Marriott Hotel

Findings
Q1. Do you agree customers are satisfied with the product and services?
Yes No
0
5
10
15
20
25
20
10 Responses

Findings
According to you, what is the impact of sales on company's performance?
Revenues increase
Brand image enhance
cost increase
No effect
0 2 4 6 8 10 12 14
12
10
5
3
Responses

Findings
Q3. Does performance of company affect sales records of Marriott Hotel?
4
6
5
8
7
Strongly disagree
Disagree
Neutral
Agree
Strongly agree

Findings
What techniques can support the firm in improving its working performance?
Product innovation
Training and development
Organizational structure and culture
0
2
4
6
8
10
12
14
12
8
10
Responses

Findings
Do you agree that improvements in product quality can attract more
customers?
Yes
No
0 2 4 6 8 10 12 14 16 18 20
18
12
Responses

Findings
What things can attract more customers towards Marriott hotel?
15
10
5
Quality products
Immediate services
No waiting time

Thank You