Case Study: Talent Management Strategies for Marriott Hotel Success

This case study analyzes the talent management strategies employed by Marriott Hotel to attract and retain employees. It begins by defining talent management and its importance for organizational success, particularly within a multinational hospitality organization like Marriott. The study outlines project aims and objectives, focusing on exploring talent strategies, identifying challenges in talent management, and determining the importance of talent management. The project management plan encompasses cost, quality, scope, and communication aspects to ensure effective project execution. Research methods, including primary and secondary data collection, qualitative and quantitative approaches, and probabilistic sampling techniques, are discussed. A questionnaire is used to gather data from Marriott employees, and the findings are presented using frequency tables. The study concludes with appropriate recommendations for improving talent management practices within the organization. Desklib provides this and other solved assignments for students.

Managing a Successful
Business project

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
P1 Project aims and objectives....................................................................................................1
P2 Project management plan.......................................................................................................2
P3 Work breakdown structure and Gantt chart...........................................................................3
TASK 2............................................................................................................................................3
P4 Small-scale research applying for meeting project aims and objectives...............................3
TASK 3............................................................................................................................................7
P5 Findings and data using appropriate tools and techniques.....................................................7
P6 Appropriate recommendations.............................................................................................16
TASK 4..........................................................................................................................................17
P7 Reflection.............................................................................................................................17
CONCLUSION..............................................................................................................................17
REFERENCES .............................................................................................................................19

Title: What talent strategies do the best companies use to attract and retain people”. A
study on Marriott hotel.
INTRODUCTION
Talent management is refers to the strategic process that focus on getting the right talent
and also support them to grow their capabilities in order to attain all the organisational
objectives. In this, management of company is responsible for hiring a right person and provide
them job roles as per their abilities so that firm can enhance their performance level. Along with
this, it is also refers to the systematic process of evaluating the vacant position and at the same
time also hiring the suitable employee, develop their skills and expertise to match their position.
This can be beneficial in retaining them for longer period of time that encourage them to attain
long term business objectives in allotted period of time (Bratton and Watson, 2018). For
attaining the same, it is important for business organisation to provide proper direction to
employee that make them capable to attainment their targets in an appropriate way. This will
directly contributes in maximising the profitability level and also sustain in market for longer
period of time. Current project is based on Marriott hotel, is an American multinational
diversified hospitality organisation that includes franchise a broad portfolio of hotels in over the
work. This project is going to discuss about project management plan along with this
effectiveness for delivering the best outcomes. Different methods of research is also discussed
that used to gather relevant data towards the research topic. In addition to his, proper findings
and recommendations is also mentioned in this project that contributes in drawing a valid
conclusion at the end of the project.
TASK 1
P1 Project aims and objectives
Project aim:
“To explore the talent strategies used by company to attract and retain people at
workplace”. A study on Marriott hotel.
Objectives:
 To determine the importance of talent management for business organisation.
 To identify the challenges that faced by company at the time of managing talent at
working area.
1

 To explore the strategies that can be used by Marriott hotel to attract and retain people at
working area.
Project questions:
 What is the importance of talent management for business organisation?
 What are the challenges that faced by company at the time of managing talent at working
area?
 What are the strategies that can be used by Marriott hotel to attract and retain people at
working area?
P2 Project management plan
Project management plan refers to the formal document that provide overview of the
project and also define that how a project is carried out. With the help of this,project manager
can easily communicate with project team in order to attainment of all the set objectives in
stipulated time frame. There are different aspects that used in making an effective project are as
follows:
 Cost: It is one of the important element in which project manager is responsible for
keeping enough fund to execute project activities in an effective way (D’Annunzio-
Green, 2018). For completing current project, manager required around £150 that
includes different expenses like stationary, travel, internet charges and many more.
 Quality: At the time of producing the project, quality standards play a significant role as
project manager is responsible for implementing all the specific standards. This can be
beneficial in managing the overall quality of the project and at the same time also provide
authentic outcomes within the project.
 Scope: Current project include wider scope because it includes different strategies that
can be used by company with the aim of attracting and retaining employee for long
duration. In relation to this, project manager play a fundamental role in maintaining the
specified boundaries and desires to produce an appropriate outcomes. With the help of
this, project objectives can be easily attained.
 Communication: It is significant for project manager to communicate with all the
stakeholders who are involve in current project (Gupta, 2019). In this, manager of the
project share all the necessary information about the project topic so that they can easily
attain their set objectives and at the same time also make overall project more successful.
2

P3 Work breakdown structure and Gantt chart
Work breakdown structure: It is consider as an effective deliverable oriented hierarchical
decomposition that used to manage project activities. Mainly, it executed by project team with
the aim of accomplishing the project objectives (Maurya and Agarwal, 2018). Along with this, it
is refers to the proper project planning, execution, controlling, monitoring and reporting each and
every activities that develop a successful project. With the help of this, project manager can
easily divide larger project into smaller project so they they can get things done more faster and
more effectively.
Gantt chart: In execution of project, it is refers to the bar chart that include overall
schedule of the project. As it provide direction to investigator in undertaking project activities in
an effective manner. In this, the activities are divided on the basis of set time period so that
employees can not face the issues in completing the project effectively.
TASK 2
P4 Small-scale research applying for meeting project aims and objectives
It is important section for investigator in which researcher is focus on gathering reliable
information with the aim of addressing specified research issues. In this regards, there are some
effective methods that can be implement by research in order to undertake overall study in an
effective way. This is the reason that, researcher is responsible for selecting an appropriate and
right method so that valid and reliable conclusion can be easily drawn. For meeting project aims
and objectives there are some research methods which applied by investigator are as follows:
Primary method: It is refers to the data that collected by investigator directly from the
respondents. As collected data is original in nature that contributes in drawing a valid conclusion
at the end of investigation (McCusker and Gunaydin, 2015). Along with this, it includes different
sources such as questionnaire, survey, observation, interview and many more to collect primary
information about the specified topic.
Secondary method: It is also consider as an effective method of collecting data in which
information is collected through different sources which is already published. As books, journal,
articles, magazines and so on are the major sources for acquiring in-depth analysis on the basis
of research topic.
3

In order to carry out the current investigation, both primary and secondary method will be
applied (Miller and et. al ., 2012). As primary method help in preparing questionnaire and other
hand secondary method assist in carry out a systematic literature review on the basis of research
questions.
Qualitative research method: This type of method includes the compilation and analysis
of non-numerical data in order to clarify views and concepts. This can be beneficial for
researcher to obtain in-depth analysis of the problem or generate new research ideas. This helps
an investigator to consider emotions and behaviour of selected respondents on the basis of
particular topic and area as well. The approach of qualitative research is designed to help expose
the understanding and behaviour of the target group in relation to particular subjects.
Quantitative research method: This is the primary collection method in which numerical
data is frequently analysed. This can be used to make forecasts and generalise the findings to
larger audiences on the basis of research area. The primary aim of quantitative research is to
define relationships within the population between one variable and another one. In context to
this, the primary purpose of quantitative method is to gathering and generalising numerical data
through individuals or identifying particular phenomena. This is a problem of producing
numerical data that has been translated into operable statistical data.
In order to undertake current research project, quantitative research method will be used
that create information and establish social understanding about the research area. It is based on
the calculated value and reviewed because for the analysis of expression, the numerical data is
minimally accessible. This approach produces reliable and authentic outcomes and efficiently
obtains positive results within the research activities.
Research sampling: At the time of undertaking an investigation, it is important to select
right sample size so that appropriate data can be easily collected. It can be classified into two
techniques such as probabilistic and non-probabilistic sampling technique (Quinlan and et.al .,
2019). In order to carry out current investigation, probabilistic sampling method will be applied
by investigator in which sample size will be chosen as per random basis and at the same time all
the selected respondents get equal chances to be select to give their views points to investigator
towards the research topic. With the use of this, sampling technique 40 sample size will be select
who are employee of the company and also have enough knowledge about the research topic.
Questionnaire
4

Q1) Are you aware about the talent management?
a) Yes
b) No
Q2) Does managing talent at workplace is important for company in enhancement their
performance by retaining workers?
a) Yes
b) No
Q3) As per your view point, what are the major importance of talent management for
Marriott hotel?
a) Accomplishment of vision
b) Retaining finest talent
c) Build up company's reputation
Q4) What is the role of human resource management in managing talent within the
company?
a) Recruiting right talent
b) Performance Management
c) Career Management
Q5) Does appropriate talent management contributes in maintaining employee relation at
working area of Marriott hotel?
a) Yes
b) No
Q6) What are the challenges that faced by company at the time of managing talent at
working area?
a) Lack of leadership
b) Ineffective communication
c) Higher total compensation demands
Q7) What kind of talent management initiatives taken by Marriott hotel for succeed their
business?
a) Providing Opportunities
b) Role Design
c) Job rotation
5

d) Training and development
Q8) What kind of strategies used by company in improving effectiveness of talent
management?
a) Understand the power of job descriptions
b) Assess candidate cultural fit
c) Provide continuous training and development opportunities
Q9) Is talent management help Marriott to sustain talented employee at workplace for
longer period of time?
a) Yes
b) No
Q10) Recommended that alternative aspects that can be beneficial for company in
managing right talent at work place.
Frequency Table
Q1) Are you aware about the talent management? Frequency
a) Yes 38
b) No 2
Q2) Does managing talent at workplace is important for company in
enhancement their performance by retaining workers?
Frequency
a) Yes 30
b) No 10
Q3) As per your view point, what are the major importance of talent
management for Marriott hotel?
Frequency
a) Accomplishment of vision 15
b) Retaining finest talent 15
c) Build up company's reputation 10
Q4) What is the role of human resource management in managing
talent within the company?
Frequency
6

a) Recruiting right talent 20
b) Performance Management 10
c) Career Management 10
Q5) Does appropriate talent management contributes in maintaining
employee relation at working area of Marriott hotel?
Frequency
a) Yes 35
b) No 5
Q6) What are the challenges that faced by company at the time of
managing talent at working area?
Frequency
a) Lack of leadership 15
b) Ineffective communication 15
c) Higher total compensation demands 10
Q7) What kind of talent management initiatives taken by Marriott
hotel for succeed their business?
Frequency
a) Providing Opportunities 10
b) Role Design 10
c) Job rotation 10
d) Training and development 10
Q8) What kind of strategies used by company in improving
effectiveness of talent management?
Frequency
a) Understand the power of job descriptions 20
b) Assess candidate cultural fit 10
c) Provide continuous training and development opportunities 10
Q9) Is talent management help Marriott to sustain talented employee
at workplace for longer period of time?
Frequency
a) Yes 30
7

b) No 10
TASK 3
P5 Findings and data using appropriate tools and techniques
Theme 1: Aware about the talent management.
Q1) Are you aware about the talent management? Frequency
a) Yes 38
b) No 2
Interpretation: Talent management is consider as an important activity for business
organisation to hire right people for vacant position with the aim of accomplishing their targets
in allotted period of time. As it also may effective in improving the overall performance of
company by sustaining employee for longer period of time. In relation to this, 38 out of 40
8
38
2
a) Yes
b) No

people give their views that talent management help company in developing their productivity
level by making employee able to give their best efforts towards the job roles. On the other side,
remaining 2 participants are not much familiar with this theme.
Theme 2: Managing talent at workplace is important for company in enhancement their
performance by retaining workers.
Q2) Does managing talent at workplace is important for company in
enhancement their performance by retaining workers?
Frequency
a) Yes 30
b) No 10
Interpretation: From the above mentioned graphical representation it has been analysed that
managing talent within the business is crucial because it support in developing employee
capabilities towards the allotted task activities. This will contributes in enhancing overall
performance of the company by reducing employee turnover. In context to this, 30 out of 40
people think that one of the main advantage of managing talent is to build reputation of business
organisation by making employee more productive. Apart from this, 10 participants are give
9
30
10
a) Yes
b) No