External Factors Impact on Marriott's Hospitality Business Report

This report provides a comprehensive analysis of the hospitality industry, using Marriott International as a case study. It begins with an introduction to the industry and then delves into a PESTEL analysis to examine the political, economic, social, technological, environmental, and legal factors affec...Read More

The Contemporary Hospitality
Industry

Table of content
• Introduction
• PESTEL analysis that affect the development of the organization operating within the hospitality industry .
• SWOT analysis for the hospitality business
• The evaluation of the impact of the external factors on the development of the
organization
• hospitality business to develop the product and service that will meet the current trends:
• A critical evaluation of the how the external factor have impact on the current and potential trends and
development in the hospitality industry:
• The implications of current and potential trends in hospitality industry
• Conclusion
• References

Introduction
The hospitality industry refers to the one of the biggest
growing sector in the market place where all the essential
and important service are provided to the customer
present at various location. It also provide the different
kinds of the facilitates such as accommodation ,
transportation and food and beverage to the customer
which enhance the operational business of the
organization Under this report, the Marriott
international operates under this hospitality sector and
having various branch in different location and serve the
customer and earn the desire profits and are planning to
enlarge their business concern at the Asia market

External factors :
 To determine these environmental factors and their impact over the
development of Marriott hotel , the administration of respective firm can use
PESTEL analysis framework which a model that is used by business venture
to determine the impact of environmental factors. The description of this
analysis in context of Marriott hotel is as under:
 Political- It include different elements such as national authorities policies
and laws, taxation policy, political stability and instability, foreign trade, trade
restrictions and many more.

Continue
 Economical- In consist several aspects like currency rate, exchange
rate, economic growth, employment rate, interest rate, inflation and
deflation.
 Social- This component plays an essential role in the development and
success of the business venture. It include different components such as
culture, beliefs, values, needs, demands, culture, taste and preference,
living standards, income distribution and diverse demographic
components.

Continue
Technological- This factor consider diverse components like
technical advancement, technical innovation, artificial
intelligence, research and development and many more.
Environmental- The care of environment and social
responsibility are included as the center phase of client’s
preferences and expectations.
Legal- It involves diverse laws and regulations that formulated
by government of the country for effective running of company.

SWOT analysis for a hospitality business
 SWOT Analysis
 It is a strategic framework that is implemented by a company to monitor the
internal environment of the firm in form of analysing capability, weaknesses,
opportunities and threats.
 Strengths
• The company as an effective brand image and market position in hospitality
sector. it is largest and rapidly growing brand in UK with estimated 590
budget hotels and more than 43000 rooms.

 Weaknesses
• The main weakness of this venture is limited and restricted presence that affect the
business operations and its progress.
 Opportunities
• The management of company can make development in its business making
business expansion by adopting option of partnership, joint venture and many more.
 Threats
 Economic recession and high competition are major threat and risk that affect the
business of respective hospitality firm in term of affecting its market share and

The evaluation of the impact of the external factors on the development
of the organisation operating within the hospitality industry:
The external factors includes the
understanding of the political, social ,
economic , environment, technology and legal
issues in the relation of the organisation. the
political factor helps the organisation to
develop their operational activities by
following the government laws , for example,
the hospitality industry have different
government laws which they needs to apply
in their management

Evaluation of the ability of the hospitality business to develop the product and
service that will meet the current trends:
While working in the hospitality sector, the
organisation have to provide the good and
service which are lasted in the market place
so that they can take the competitive
advantage in the international market
places . the organisation have the resource
which are needed to make the product and
service according to the demand of the
customer so that they can serve its customer
and build the brand name in the market
places.

A critical evaluation of the how the external factor have impact on the current and
potential trends and development in the hospitality industry:
As the hospitality industry is a growing
industry as they are able to examine the new
current trends in the market and produce
new service in accordance to the potential
trends so that customer are stratified with
the organization service . for example, the
demand of the entertainment facilities are
growing in this sector at the place of the
organization are able to provide these
facilities with the increasing demand of the
food and beverages , helps the organization
to grow to next level.

The implications of current and potential
trends in hospitality industry
There are diverse kinds of current trends that are existing in
hospitality industry and influence functioning of companies in
favorable and unfavorable form.
• Globalization is one of the most crucial components that are needed to by properly
undertaken by the firm. It permits modification associated to accessibility of raw
material, technology and business relationship with other nations. It is important for
Marriott to efficiently consider this component in to their business functioning and
formulate plan of actions as to take benefits of all components.

Conclusion :
According to the above study, it can be stated that
hospitality industry refers to the profitable and
measurable growth sector in the market place. There are
various role which are performed at the different level of
the organisation to serve the customer in the most
effective manner and able to make the goodwill in the
market place. The organisation also conduct the swot and
pestle which shows how the hospitality sector have grow
in the market so that investor can invest in the business
which are to be carried out in the international market
place.

References
Afsar, B., Shahjehan, A. and Shah, S.I., 2018.
Frontline employees’ high-performance work
practices, trust in supervisor, job-
embeddedness and turnover intentions in
hospitality industry.International Journal of

Thank you: