This report presents an innovation proposal for Marriott International, focusing on the implementation of robot technology to enhance customer service and gain a competitive advantage in the hospitality industry. The report begins with an introduction to innovation and the hospitality industry, followed by an overview of Marriott International's background and current situation. It explores relevant literature on innovation, including the Diffusion of Innovation theory, and provides a critical analysis of the proposed service. The report details the potential benefits of the innovation for the company, such as improved efficiency and customer satisfaction, and offers recommendations for successful implementation, including strengthening social media presence and encouraging employee support. The conclusion emphasizes the importance of innovation for organizational performance and profitability.
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