ICHM BBHM302 Report: Analyzing Marriott International HRM Practices

This report provides an overview of Marriott International's Human Resource Management (HRM) practices. It highlights the company's commitment to employee well-being, including work-life balance, growth opportunities, and a positive work environment. The report discusses Marriott's guiding principles and their impact on HRM policies, such as manpower planning, recruitment, training, and employee retention. It examines the company's vision to be a leading provider of leisure experiences and its efforts to enhance customer satisfaction. The report suggests strategies for further improvement, including regular employee training, development programs, and expanding the target market. The report is based on the provided assignment brief from ICHM's BBHM302 course.

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Speaker’s Note
Found in the year 1927, Marriott International is a multinational and diversified
hospitality industry which franchises and manages a broad range of hotels and lodging related
facilities. It is one of the leading hotel industries, which is spread over 122 countries, owning
more than 6,000 properties. Financial reports reveal that the revenue generated by the hotel
industry is more than about $17 million per year. In Australia, the number of hotels owned by
the company is fifteen and the organization is planning to open fifteen more. In the year
2008, the industry had funded $2 million to preserve the rainforest of Juma Reserve in the
state of Amazon.
Marriott International, the root of the hotel industry of Marriott Corporation, was
formed in 1993. The first hotel of this organization, Twin Bridges Marriott Motor Hotel had
been opened in 1957, in Virginia. Apart from hotels and lodging business, theme parks have
been designed by the organization, which have been located at California, Illinois and other
places. The vision of Marriott International is to become the leading provider as well as the
facilitator of vocational and leisurely experiences across the world. It has build a good image
and reputation by providing customers with superior services, good food and services at fair
price. They take care of every single thing with great detail, so that the customers don’t get
offended with their services. Marriott family has helped in shaping the modern industry of
hospitality. They are continuously driven by challenges which help them understand the
customers’ needs and demands. New locations and guest experiences help them learn a lot
from the changing environment. They have verified certificates of the environmental impact
and positive health, as they provide improved air quality, water and other services to their
customers as well as the employees.

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Apart from all these, Marriot International’s Human Resource Management policies
are highly commendable. It has strived to provide its associates and employees with a great
working life. The company gives equal amount of importance to the non monetary factors,
like balancing professional as well as personal life, better opportunities of growth, good
leadership and a friendly environment of work and training. Interaction with the employees
have revealed that they are very happy working there, along with all the non monetary
factors. Marriott’s guiding principles and culture have a significant impact on the
organization’s Human Resource practices and policies which include planning of manpower,
selection and recruitment, training as well as development, welfare initiatives, grievance
redress and employee retention.
Vision of Marriott International is to become the primary organization to provide and
facilitate vacations, leisure and tourism experience all around the world and to become the
top hospitality organization in the world. They always look out for innovative measures to
enhance the lively experience of customers by unparalleled services regarding leisure
experience and to increase the profitability of the organization by fulfilling the requirements
of the customers. They also encourage their employees to raise questions and mentor them
daily.
Marriott International has successfully won the hearts of many, in terms of loyalty and
services. The company has received much appreciation from the customers as well as the
media. Adding to this, the industry can further implement more strategies and policies, in
order to gain more attention. Employees must be trained and motivated on a regular basis.
Each employee must be given a common target during their training session to check the
efficiency. A categorical development program should be introduced among the employees
who are eligible to move onto the next stage. Feedback forms should be introduced which
will help them understand their mistakes, if any. Moreover, the target market for the industry

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is the elite groups. In order to reach a wider market, the company should introduce services
and products which can even serve a common man with comparatively lesser income.