International Marketing Strategies at Marriott Hotels - HND Business

This report provides an overview of Marriott's international marketing strategies, drawing upon various marketing approaches such as product, institutional, functional, and decision-making. It explores the importance of understanding the global marketplace and conducting surveys to inform production strategies. Recommendations are made for Marriott to track performance, control expenses, and implement effective marketing strategies to promote brand awareness in international markets. The report also compares home and international orientations, highlighting the need for different resource allocation and the potential of technology to enhance customer service and profitability. The conclusion emphasizes the significance of adopting international marketing approaches and minimizing the impact of competitors.

INTERNATIONAL
MARKETING

TABLE OF CONTENT
• Introduction
• International marketing approaches
• Recommendations
• Compare home and international orientation
• Recommendations
• Conclusion
• References

INTRODUCTION
• International marketing can be defined as exporting
and importing of products and services across the
national boundaries. This presentation is based on
Marriot.

INTERNATIONAL MARKETING APPROACHES
• Concept of marketing can be examined by the various approaches of
marketing with the help of product or commodity approach, institutional
approach, functional approach and decision making approach.
• These approaches help in marketing and distribution of products in the
global market. Policies and procedures can be formulated with the help
of these approaches which result in higher profits and revenues of
Marriott.

RECOMMENDATIONS
• Marriott should focus on their needs of global marketplace
because it can affect the economic conditions of the home
country.
• They should involve various surveys for their future
operations which help them in production sector.
• They should track their performances and control extra
expenses in global market which increase their profits and
revenues.

COMPARE HOME AND INTERNATIONAL
ORIENTATION
• Every marketplace require different resources and capital for their
operations. Marriott invest large amount in home market as they
are very well familiar with the needs, tastes and preferences of the
local customers.
• Use of technology can prove beneficial in the global market as
Marriott offers luxury services to their customers. Upgraded
services attract more customers which can enhance the profits.

RECOMMENDATIONS
• Marriott should use effective marketing strategies which
promote their brand name in international market.
• They should hire the expert and skilled human resources who
can perform in effective way.

CONCLUSION
• From the above presentation, it can be concluded that
organisations can adopt various international marketing
approaches which help in effective operations. Along with
the recommendations on how they should operate in an
international context.
• In this presentation, how home and international orientations
are followed to minimize the impact of competitors are
carried out with the recommendations.

REFERENCES
• Faroque, A.R., Torkkeli, L., Mahmud, H. and Kuivalainen, O., 2021. Enabling and disenabling boundary
conditions of export marketing assistance: an interdisciplinary framework. Journal for Global Business
Advancement. 14(2). pp.263-283.
• Ozretic-Dosen, D., Fuduric, M. and Horvat, S., 2022. Challenging the status quo in marketing
research. Journal of Business Research. 143. pp.294-297.

Thank You