International Marketing: Marriott's Strategies - HND Business

This report provides an analysis of the international marketing approaches adopted by Marriott, including economic, decision-making, managerial, functional, and technological approaches. It offers recommendations for Marriott to operate effectively in the international market, such as tracking employee performance, gathering customer feedback, and maintaining product quality. The report also compares home and international orientations, suggesting structural improvements to maximize international opportunities through employee training and effective promotional methods. It concludes that international marketing offers growth and expansion opportunities, and the recommendations provided aim to improve Marriott's operations and profitability.

INTERNATIONAL MARKETING

TABLE OF CONTENTS
• Explain and analyse the various international marketing approaches
organisations can adopt
• Recommendations on how they should operate in an international market
• Compare home and international orientation and recommendations on how
organisations should be structured to maximise the opportunity in an
international context
• Recommendations
• References

EXPLAIN AND ANALYSE THE VARIOUS INTERNATIONAL
MARKETING APPROACHES ORGANISATIONS CAN ADOPT.
There are various approaches
of international marketing
which are economic
approach, decision making
approach. Managerial
approach, function approach
and technological approach.
All these approaches assist
them in smooth operations in
international market.

Recommendations on how they should operate in an international
market
• Marriott should track the performance of employees on
regular basis which helps them in minimizing the extra
cost from operations.
• They should provide options for feedback so that they
know the needs and wants of their customers.
• Various measures are taken into consideration so that
they effectively acquite the market place and maintain
quality of their products.

COMPARE HOME AND INTERNATIONAL ORIENTATION AND
RECOMMENDATIONS ON HOW ORGANISATIONS SHOULD BE
STRUCTURED TO MAXIMISE THE OPPORTUNITY IN AN
INTERNATIONAL CONTEXT
• International orientation and domestic
market is two different aspects which
need different labour and resources.
Marriott contributes in the GDP of
country by serving the needs of
customers living in the home country.
They try to reduce excessive cost and
use various technologies which
produce products and services in
lower time frame.

Recommendations
• Marriott should train their
employees so that they
work in effective manner.
This will improve their
performance which help in
profit generation.
• They should use effective
promotional methods which
help them in effective
marketing and advertising.

CONCLUSION
From the above presentation it is concluded that international marketing
helps in providing various opportunities to organisations like growth and
expansion. This presentation included various approaches which help
organisations in effective operations and profit generations.
Recommendations are also given to improve the operations of
organisation. Home and international markets are compared in this
presentation along with the recommendations how to run businesses.

REFERENCES
Online:
Donthu and et.al., 2021. A bibliometric review of International Marketing
Review (IMR): past, present, and future. International Marketing Review.
Kozlenkova and et.al., 2021. Sharing economy: International marketing
strategies. Journal of International Business Studies, 52(8), pp.1445-1473.

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