Consultancy Project: Analyzing Marriott International's Challenges

This report presents a consultancy project focused on Marriott International, examining various managerial challenges within the hospitality sector. It identifies causes and effects of issues such as changing labor conditions, escalating operating costs, the impact of energy prices on consumer travel, and difficulties in hiring and recruiting staff. The report critically assesses management theories, including situational and bureaucratic theories, analyzing their application to complex industry-specific problems. It interprets these issues in a real-life context and proposes an action plan with specific strategies to address the challenges, including setting labor objectives, embracing technology, and improving staff performance. The analysis provides a detailed overview of the issues and suggests practical solutions for improved performance and growth.

Consultancy project

Table of content
MAIN BODY...................................................................................................................................3
Identify causes & effects of range of managerial challenges in Hospitality sector................3
Critically assess management theory, analyse & interpret complex industry-specific
managerial problems and issues.............................................................................................4
Exercise initiative & also take responsibility for outcomes of decision and to assess effect of
these outcomes in real-life context.........................................................................................5
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................5

INTRODUCTION
The consultancy project is determined as a task &work in which the researcher offer
knowledge & skill in order to achieve actual output in organisation. The main purpose of
researcher is to estimate time& cost needed for accomplishing task. In this report, Marriott
International is taken into consideration. It is an American International Organisation which
operate, franchise &lodging involving residential properties. This company was founded by J.
William Marriott and Alice Marriott in year of 1927. In this report, there is a discussion
regarding cause and effect of different managerial challenge in hospitality sector and also
provide a discussion regarding a management theory and assess as well as interpret different kind
complexity &the effect of outcome in real life situation is also discussed in this
assignment(Cross and Sheffield, 2019).
MAIN BODY
Identify causes & effects of range of managerial challenges in Hospitality sector
There are different kind of managerial challenges which is confronted by management
team of Marriott international such a change in labour condition, escalating operating cost, effect
of energy cost on travel of user and demand of hotel, hiring staffs and so on in which several of
them is given below:
Changing labour condition the hospitality sector confronts labour as well as human
resource challenge that imposes direct effect on benefit of organisation. Therefore it imposes
direct effect on operations of hotel during particular phase of time period. Due to change in
condition of labour, it is necessary for company to alter its policies that impose direct effect on
smooth operations of company (Reguero, 2016). Due to covid-19, the change in the labour
condition imposes direct effect on operations of business organisation. If due to this pandemic
the wage rate of labour is determined as a higher than it increases cost for company and this is
determined as a major managerial challenge within hospitality sector.
Escalating operating cost this is determined as a managerial challenge which is faced by
organisation during particular phase of time period. Due to increase in energy, insurance as well
as labour costs, it increases cost for Marriott international that imposes direct effect on
management of business organisation. The company faces challenges due to increase in cost that
imposes direct effect on the operations during the period of time. Due to enhance in different

kind of cost such as energy, insurance and Labour costs than increases cost for company and
decreases profit margin in future period of time. It is determined as a primary challenge which is
faced by the manager of organisation due to enhance in operating cost that decreases sales of
organisation in future time period
Effect of rising energy prices on consumer travel as well as Hotel demand due to
increase in cost of energy within consumer travel it imposes direct effect on management team of
Marriott International. Therefore, this is determined as a major challenge which is faced by the
organisation. Due to increase in energy prices, it is determined as a primary challenge for the
management team because due to rise in prices, it increases cost for the company that increases
negative effect on the operations of business organisation.
Hiring and recruiting staff: It is determined as major challenge faced by HR manager to
hire talented and competent subordinates for conducting different task in proper way. If they do
not hire staff according to requirement of available job vacancy then it enforces negative effect
on smooth operation of company.
Decrease level of performance is determined as a managerial challenge which is faced by
management team. Sometime it is not easy for them to motivate overall subordinate in order to
increase performance level so that it decreases performance during the period of time. Due to
covid-19, they do not operate their business in an appropriate manner; it imposes direct impact
on performance level of hospitality sector in adverse manner.
Critically assess management theory, analyse & interpret complex industry-specific managerial
problems and issues
There are different kinds of management theory which is adopted by management team of
Marriott International in order to execute different task in proper way.
Situational theory: Herein, the situational theory is adopted by management team to
assess how a leader behaves differently in diversesituation. The manager behaves in specific
situation that is useful in become successful and another condition will become unsuccessful.
Therefore, it is analysed that leader behave according to the situation so that they can perform
diverse situations in an appropriate manner (Gunter and Mills, 2017).
Thus, there are different kind of problems and issues arise in order to implement
management theory within business organisations such as if the manager adopt management
theory than they focus on implementing strategy that is helpful in accomplishing goal in future

period of time. And, the strategy must need support of overall company and it is necessary for
leader to motivate subordinate to accept this kind of strategy in proper manner in order to
achieve goal in timely manner. Therefore, it is analysed that there are different kind of problem
such as how to motivate staff, providing them training to for executing strategies that is arise in
order to implement management theory within Marriott international for performing different
work in proper way. In addition to this, there are various issues arise while adopting situational
theory is given below:
 This theory focuses on immediate requirement rather than long term requirement so that
it is not easy for manager to set goal on long-term basis.
 It does not offer sufficient information for leader so that it is difficult to execute task in
proper way.
Bureaucratic theory
When the company formed, it depends on rules and structure in respect of formal as well
as informal, mechanistic & organic company. This theory is related to prescribed and informal,
mechanistic & organic company. In addition to this, bureaucratic theory connects to formal
hierarchy through which there is different kind of tasks delegated to individual person. This
theory is popular and adopted by both public and private Institution. By using this theory, they
focus is on making clear outlined by implementing hierarchical structure for division of its
labour in which it breakdown work in different method and delegated it to manageable. It related
to division of labour is determined as a key factor within bureaucratic theory.
 Due to this theory, it creates a conflict within business organisation that increases
negative effect on profitability of company.
 It there are different kinds of rules as well as regulation within Bureaucracy that are rigid.
 The theory mostly stresses on mechanical method of performing things that impose
negative effect on the company.

Exercise initiative& also take responsibility for outcomes of decision and to assess effect of these
outcomes in real-life context
On the basis of above given matter, it is necessary to adopt & implement strategy for
overcoming from the challenges which is faced by organisation while adopting situational
theory. The leader focuses on adopting or implementing successful collaboration between the
members of team so that they execute task in proper manner. The focus is on a depth changes
that is fit to past, current and future conditions that is helpful in bringing change within the
company. And they also make strategy so that they provide social &emotional support to its
subordinate in order to conduct various tasks in an appropriate manner which is useful in
achieving goal in timely manner. It is important to adopt different kinds of strategy for increasing
success and growth in future time period (Ruhanen, Axelsen and Bowles, 2020).

Action plan
Action plan is determined as a detailed plan that top actions required to reach towards
goal. It is considered as a sequence of level that must be undertaken in order to execute different
kind of activity in an appropriate manner. Thus, the action plan for different managerial
challenges is going to be mentioned beneath:
Challenge Action Timeframe Cost Outcomes
Changing labour
condition
Set goals and
objective for staffs
and offer them
incentives according
to its performance.
.
1 month 1000$ per month The labour perform
their work in better
way, if they get
incentive for their
good performance
Escalating
operating cost
Embrace technology 2 months 2000$ Decreases cost
Effect of rising
energy prices on
consumer travel as
well as Hotel
demand
Hiring supervision 3 months 4000$ It aids assistance in
satisfy customer by
reducing cost
Hiring and
recruiting staff
Make appropriate
plan in order to hire
talented staff from
pool of candidates
1 month $1000 The talented staff
performance works
in such a manner
that assists in
achieving goal in
timely manner.
Decrease level of
performance
Improve own
performance
30 days $500 Increases the
performance of
organisation which
will be helpful in its
suc cess.

CONCLUSION
On the basis of above given report, it is analysed thatit is necessary for researcher to
provide knowledge for accomplishing actual results within organisation during particular phase
of time period. In this assignment, there is a discussion in respect of cause and effect of various
managerial challenges within hospitality industry and offer explanation in respect of
administration theory and how to interpret various types of issue due to implementing the theory
and impact of outcome in real life condition is also explained in this assignment.
REFERENCES
Books and Journals
Ruhanen, L., Axelsen, M. and Bowles, L., 2020. Engaging students through authentic learning:
Connecting with international tourism partners. Journal of Hospitality, Leisure, Sport & Tourism
Education, p.100291.
Gunter, H.M. and Mills, C., 2017. Consultants and consultancy: The case of education.
Switzerland: Springer International Publishing.
Reguero, I., 2016. CERN's IT Consultancy Team: a new IT project support service.
Cross, A. and Sheffield, D., 2019, March. Raising the profile of health psychology training,
consultancy and practice issues through the new Health Psychology Update sub-section. British
Psychological Society.