Marriott's Creative Ethical Leadership 360 Degree Appraisal Report

This report presents a 360-degree appraisal of creative and ethical leadership, specifically focusing on the role of a marketing manager within Marriott. The introduction defines the role and highlights the skills required, such as creative and communication abilities, analytical thinking, and critical thinking. The research methodology includes a literature review, drawing on sources like Khalaf (2021), Choi (2019), and Rawwas (2018), to establish the importance of ethical leadership in fostering a positive work environment. Data collection involves both primary and secondary sources, including surveys of marketing professionals and a review of relevant journals and articles. The data analysis section presents findings through thematic representations, emphasizing the importance of ethical leadership, critical decision-making, teamwork, customer focus, and effective communication. The report concludes with a self-appraisal, identifying strengths such as communication skills and weaknesses like numerical data analysis, followed by a summary of the findings and recommendations for self-development to improve leadership skills in the hospitality industry.