This report provides a comprehensive strategic management analysis of Marriott Hotel, focusing on its business operations within the hospitality industry. The analysis begins with an executive summary highlighting key findings and strategic recommendations. It delves into the external environment using PESTLE analysis and Porter's Five Forces to assess the competitive landscape. The internal environment is evaluated using the VRIO framework to identify core competencies. The report further examines Marriott's strategic direction through Ansoff and McKinsey frameworks, followed by a SWOT analysis and the SAF framework to formulate strategic measures. Key Performance Indicators (KPIs) are discussed in comparison to competitors. The report concludes with strategic recommendations aimed at enhancing business growth, profitability, and customer satisfaction, aligning with current industry trends and technological advancements. References are included to support the analysis.
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