Research Project: Marriott UK Competition and Regulation Impact

This research project, focusing on Marriott UK, assesses the impact of competition and regulation on its market performance. The study begins with an introduction outlining the aim and objectives, which include evaluating the effects of competition on sales, identifying the impact of regulation on profitability, and recommending strategies to enhance market performance. The research employs a mixed-methods approach, utilizing both primary data collection through questionnaires and interviews, and secondary data from research papers, journals, and online sources. The research philosophy is interpretivism, with an inductive approach and a purposive sampling method involving five managers. Data analysis involves thematic analysis, revealing that the hospitality industry faces intense competition, which negatively affects sales. The research also highlights the importance of adhering to regulations for smooth operations and brand image enhancement, and suggests service differentiation as a key strategy to overcome competition. Recommendations include adhering to laws and regulations, implementing service differentiation, and cost reduction strategies. Further areas of research are proposed, such as similar studies on other sectors and the relationship between competition and organizational performance.

Research project
TASK 4
“To assess impact of competition and
regulation on market performance of
hospitality companies”- A study on Marriott
UK.

INTRODUCTION
Aim
“To assess the impact of competition and regulation on market performance of
hospitality companies”- A study on Marriott UK.
Objectives:
 To assess the impact of competition on sales of Marriott UK.
 To identify the effect of regulation on the profitability of organization.
 To recommended ways through which Marriott can enhance its market
performance.

RESEARCH QUESTIONS
 Determine the impact of competition on sales of Marriott UK?
 Identify the effect of regulation on the profitability of organization?
 What are the ways through which Marriott can enhance its market
performance?

RESEARCH METHODOLOGY
Data collection:
Primary data collection:
 Questionnaire
 Interview
Secondary data collection:
 Researches
 Journals
 Books
 Online website

Contd...
Research philosophy: Interpretivism
Research approach: Inductive
Sampling: Purposive (5 ) managers
Research design: Descriptive
Data collection: Primary and secondary
Data analysis: Qualitative thematic

DATA ANALYSIS
Thematic Analysis

Theme 1: Hospitality industry is facing
intense competition
The level of competition among businesses in hospitality industry is very
intense
Strongly agree
Agree
Neutral
Disagree
Strongly disagree

Theme 2: High level of competition is
affecting sales of Marriott in negative
aspects
Yes NO
0
10
20
30
40
50
60
70
80
90
High level of competition affects sales of Marriott in negative aspects

Theme 3: Marriott is required to follow all
laws and regulations in order to operate
smoothly
Marriott is required to follow all laws and regulations in order to operate smoothly
Strongly agree
Agree
Neutral
Disagree
Strongly disagree

Theme 4: There are various ways
thorough which Marriott can improve its
market performance
How Marriott can improve its market performance
Introducing unique products
and services
Gaining high degree of
customer satisfaction
Following all laws and
regulations
All of the above

Theme 5: Alternation in tax and
regulations affects profitability of Marriott
Does alteration in tax and regulations adversely affect your profitability
Yes
No

Theme 6: There are various regulations
which Marriott is required to follow
What are the key regulations which Marriott needs to follow
(Fire) (Safety) Regulations
1988,
Gas Safety (Installation and
Use) Regulations 1994
Health and Safety at Work Act
1974
Employment Act
other than this
All of the above