This report provides a comprehensive analysis of the service marketing strategies employed by Marriott Hotel in Australia. It begins with an executive summary that highlights the key aspects of the study, including the company's service offerings, target market segmentation based on income and occupation, and the effective use of the marketing mix elements. The report delves into a detailed description of Marriott's services, emphasizing the high-quality accommodation and dining experiences. It identifies the target market as corporate, family, leisure, and business travelers. The service performance is analyzed, emphasizing the company's adherence to quality standards. The report also examines the application of the marketing mix elements such as people, promotion, and price. The report concludes with two key recommendations for the company: adopting social media marketing for promotion and continuous training for employees. The report references relevant academic sources to support its findings.
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