Marketing Strategies of Marriott Hotels and Resorts

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MARKETING
ESSENTIALS

INTRODUCTION
Marketing is the process to recognizes to use unique
strategies and various techniques to capture more and more
customers. it helps to identify the demand and supply of
products and services in the various competitive markets.
the organization is taking crucial steps for the promoting and
selling their items in the market effectively which refers to
the marketing. With the help of proper marketing research, it
helps to understand various activities which helps to increase
the sales and revenue

MARKETING IN MARRIOTT HOTELS
AND RESORTS
 Marriott Hotels believes hospitality industries must focus
on the social media strategy
 Provide effectual customer support services to their
potential clients for maintain essential relationship

CONTINUE..
 Marriott focus on various external factors which are
economic, social, legal, political, technology, demography
and others
 Marriott manage their activities by different organizations
on the basis of collaboration and partnership

ANALYSING THE KEY ELEMENTS OF THE
MARKETING FUNCTION
 RESEARCH
 STRATEGY AND TACTICS
 POSITIONING OF THE ORGANIZATION
 PLANNING AND FORECASTING
 COMPETITIVE ANALYSIS
 BUDGETING

ROLE AND RESPONSIBILITY OF
MARKETING FUNCTION
 ADVERTISEMENT AND PROMOTION
 MARKET RESEARCH
 PRODUCT DEVELOPMENT
 COMMUNICATION SETUP

CONTINUE…
 CONSUMER RELATIONS
 BRAND MANAGEMENT
 DISCOVERING DISTRIBUTION CHANNELS

INTERRELATIONSHIP OF THE MARKETING
FUNCTION WITH OTHER DEPARTMENTS
 The marketing department of Marriott have effective
relation with other departments and which plays essential
role to manage various activities together.
 The interrelation process is very much useful to execution
of all marketing strategies for achieving organizational
objectives.

CONTINUE…
 For promotion and advertisement, organization need fund to
spend in different areas and for this process; they needs the
approval of finance department. All the following
interrelation information has been share below.
 The relation of marketing with other functional area of the
organization is very essential to set up effective structure for
development of Marriott Hotels and Resorts.

CONCLUSION
 Marketing function play vital role for the growth and
development of organization and helpful for the
organization to achieve their desire objectives, in this
presentation discussed about the roles and responsibility
of marketing functions.
 Marriott Hotels and Resorts have unique marketing
strategies and approaches which helps to manage various
activities like brand management, market research,
product and service development and also support to
make effective advertisement and promotion. All these
activities are explained in this presentation in detailed
process.

REFERENCES
 Cascio, W.F. and Graham, B.Z., 2016. New strategic role for HR:
Leading the employer-branding process. Organization Management
Journal, 13(4), pp.182-192.
 Duff, A., Hancock, P. and Marriott, N., 2019. The role and impact of
professional accountancy associations on accounting education
research: An international study. The British Accounting Review.
 Suess, C. and Mody, M., 2017. Hospitality healthscapes: A conjoint
analysis approach to understanding patient responses to hotel-like
hospital rooms. International Journal of Hospitality
Management, 61, pp.59-72.
 Connell, L., 2016. Marriott's big dreams for its future. People &
Strategy, 39(4), pp.59-61.