Marriott Hotel: Current Trends, Issues, and Opportunities Analysis

This report provides an analysis of the Marriott Hotel, examining the impact of various trends, issues, and opportunities within the hospitality industry. It delves into the challenges related to technology, sociological trends such as solo-travelers and stay-cations, and the effects of the COVID-19 pandemic. The report highlights the importance of adapting to changing consumer preferences and technological advancements. It discusses issues related to hygiene, decreasing disposable income, contactless payments, and robot customer service, and concludes that sociological and technological trends significantly affect the hotel industry. The report emphasizes the need for Marriott to address these challenges and leverage opportunities for growth and innovation. The report also includes references to academic papers for further reading.


Contemporary theme
of trends and
opportunities of
Marriott hotel


The hospitality sector needs to constantly modify their
business operations due to changing business environment.
Sociological trends have a huge impact on the business. The
Marriott Hotel is one of the largest global hotel chain and a
prominent member of the hospitality industry. The firm faces
various issues and is provided growth opportunities due to
technological changes. Apart from this, the current pandemic
has also affected the hospitality sector bringing new
opportunities and barriers which need to be addressed by the
hotel in order to gain success in adverse economic conditions
Abstract


Contents
• Abstract
• Introduction
• Issues associated with Marriott
• Threats and opportunities for Marriott
• Sociological trends associated with Marriott
• Sociological issues for Marriott Hotel
• Issues for Marriott hotel as a result of COVID-19
• Conclusion
• References


Introduction
As the hospitality industry is based around giving best consumer
experience through excellent services, it is highly impacted
by various trends and changing social preferences of the
consumer base.


Introduction
Hotel Marriot Country Hall,
London.

Issues associated with
Marriott Hotel
The issues related to technology for Marriott Hotel are:
• Installation and integration of technology.
• Support and servicing of advanced technological systems.


Trends and opportunities
for Marriott Hotel
The trends and opportunities associated with Marriot Hotel are
as follows:
• Chat bots
• Internet of things


Sociological trends
associated with Marriott
Hotel
Recent sociological trends in the hotel
industry and growth opportunities
offered by such trends to Marriott hotels
are given below:
• Stay cation
• Solo-travelers


Sociological issues for
Marriott Hotel
Recent sociological issues in the Marriott hotels are given below:
• Managing Cultural diversity
• Relation of hotel with terrorism


Issues for Marriott Hotel
as a result of COVID-19
Issues for Marriott Hotel as a result
of COVID 19 are as follows:
 Maintaining hygiene
 Decreasing disposable income


Trends and opportunities
for Marriott Hotel in
relation to COVID-19
One of the major issues which appeared as a
result of COVID-19 is related to the hygiene
of hotels to protect the consumers from
getting infected by the virus.
Contactless payment
Robot customer service


Conclusion
From the above PPT it is determined that various sociological
and technological trends have a huge affect on the hotel
industry. Apart from this members of the hotel sector face
challenges due to global pandemic. Sociological trends of
single travelers provide the hotel industry opportunity to
expand their sales by catering to the needs of this consumer
segment. Apart form this various technological
advancements provide the firm growth opportunities by
increasing the uniqueness of their services or helping them
reduce costs in various operations.


References
Konovalova and et. al., 2018. Forming approaches to
strategic management and development of tourism and
hospitality industry in the regions. Journal of Environmental
Management & Tourism, 9(2 (26), pp.241-247.
Huang and et. al., 2016. The impact of CEO servant
leadership on firm performance in the hospitality industry.
International Journal of Contemporary Hospitality
Management.
Prud’homme, B. and Raymond, L., 2016. Implementation of
sustainable development practices in the hospitality
industry. International Journal of Contemporary Hospitality
Management.


Thank You