York University: Professional Development - Marriott Company Profile

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Added on  2022/09/29

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Homework Assignment
AI Summary
This homework assignment presents a comprehensive company profile of the Marriott Hotel, focusing on its operations, history, and future plans. The student has researched and compiled key information, including the company's address, contact details, business type, number of employees, ownership structure, and years in business. The assignment details the company's clients, competitors, and future expansion strategies, particularly its plans to integrate advanced technologies like AI. It also highlights the company's strengths, such as its prime location and technological advancements, and weaknesses, like service ratings and negative perceptions. The student analyzes the company's mission statement, reputation, and the overall sentiment in online blogs. Additionally, the assignment includes two insightful interview questions the student would ask, exploring topics such as client preferences and employee development. The assignment is well-researched and provides a solid understanding of the Marriott Hotel's business model and its position in the hospitality industry.
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Name: _________________________
Company Profile Front Desk/ Guest Service
Name of Company Marriott hotel Markham
Address and phone number
of headquarters
170 Enterprise Blvd
Markham, Ontario L6G 0E6
Phone Number +1 905-489-1400 (Toronto Marriott Markham, 2019)
Contact name/department
(who you would send your
information to when you
apply for the job)
Accommodation Department (416) 884-4343 (Toronto Marriott Markham, 2019)
Type of business/sector Hotel and Accommodation under food and beverage sector.
Number of employees 176,000 (Forbes, 2019).
Is the company privately or
publicly owned?
Privately-owned
How many years has the 92 years (Marriott International) (Forbes, 2019).
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company been in business?
Who are their
clients/customers?
Tourists, families, Conferences, students, businesspeople and politicians.
Who is their competition? Homewood suites, Hampton Inn and Suites, Edward Hotel, and Hilton Garden Inn and
other small and medium-based restaurants and joints.
What are their future
plans?
The future plans of the Marriott company is to expand to other countries globally at least to
ensure in every country across the world there is a Marriott hotel. With changing,
technology the company plans to use advanced technologies such as artificial intelligence
to increase productivity, attract wide customer segmentation, produce differentiated
products from competitors and generate more income.
What is their perceived
strength?
The strengths of the company include its location at the center of downtown, nearness to
the Unionv9lle Village, high technology. The events are also family-friendly and presence
of exclusive art inside the hotel. The hotel has also received various architectural rewards in
Ontario due to its magnificent. In addition, Marriot Markham boasts of A/V technology and
rooms with natural lighting. Other facilities that serve as strengths of this company include
presidential suites, penthouse, and highly trained and respectable staff. Mobile Check-In,
Free Wi-Fi and earn free nights only are great attractions for many clients.
What is their perceived
weakness?
The company’s weakness is its inability to garner a rating of 4.9-5.0 for its services. Bad
reputations in some areas and growing trend that the company is involved in production of
unhealthy food.
What is the company’s
mission statement/motto?
The mission of the company is to ensure unparalleled experiences for its customers. The
company also aspires to have a culture that everyone would want to emulate. Marriot
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mission is enhancement of the lives of its clients by providing unsurpassed vacation and
leisure experience. Visitors can explore the world and assist communities in different ways.
For instance, the company has 2025 sustainability goals to support people globally
(Marriott, 2019).
What is their reputation
like?
The company’s reputation depends on location and societies. Generally, in some areas like
China, the company reputation is not good. Nevertheless, the company has a high
reputation for offering luxurious services to its clients. In addition, the hotel has 92 percent
positive reviews from guests and has worn awards and accolades such as Diners’ Choice
and the 2019 Certificate of Excellence by trip advisor organization (Travel brilliantly in
downtown Markham, 2019).
Are blogs about this
company positive or
negative?
The blogs about the company are positive
Interview Questions
What is a question
you would ask in the
interview? What
would you like to
know about the
company
1. How do you define as success in this position as a company and how can
employee know that he/she is performing to the organization’s satisfaction.
I would like to know more about the preference of international clients on arrival and
during departure. For example, do they require somebody to show them around the
company? Do the visitors ask for other kinds of assistance beyond my assigned job? In
case they demand more assistance beyond what I ca do, what will I do?
2. What does a normal day look like in this company and does the company
support personal and professional development of employees?
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I would like to understand my roles throughout the day and whether there will be
interruptions. In case one has an emergence to attend to, will the management grant
permission and under what conditions.
Would you like to
work at the company
why or why not?
I would like to work in the company and gain more experience on hotel service.
Working in a culturally diverse environment excites me since I can meet many people. I
also love the exotic services offered by the company and the customer reviews in the
company websites. I believe the clients will love my services and as their attendant. I
also love the company mission statement and the vision for its future performance. I
love participating in community projects to help the less privileged. Working at Marriot
will offer me an opportunity to achieve this dream.
References
Marriott (2019). Marriott Mission and Vision Statement Analysis. Retrieved from http://mission-
statement.com/marriot/
Toronto Marriott Markham (2019). Travel brilliantly in downtown Markham. Retrieved from
https://www.marriott.com/hotels/travel/yyzmr-toronto-marriott-markham/
Toronto Marriott Markham (2019). Facebook. Retrieved from https://www.facebook.com/marriottmarkham/
Forbes (2019). Marriott International on the Forbes Top Regarded Companies. Retrieved from
https://www.forbes.com/companies/marriott-international/#4452af894fa0
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