Marriott: Marketing Strategies and Promotion (Report)

This report explores Marriott's marketing strategies, particularly focusing on promotional activities. It highlights the use of mobile applications and loyalty programs, such as the "Marriott Rewards" program, to enhance customer engagement and satisfaction. The report emphasizes the role of social media marketing in reaching a broad audience and communicating the hotel's unique selling propositions. Furthermore, it concludes that promotion is crucial for gaining a competitive edge in the hospitality industry. The report also provides insights into how Marriott leverages these strategies to build a positive brand image and cater to a large customer base. The report also explores the ways in which Marriott has built a strong brand image through its promotional activities, which includes social media marketing, mobile applications and loyalty programs.

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The below mentioned poster seeks to explore one
element of the marketing mix named promotion in
context of Marriott. This is a hospitality
organisation functioning within the confines of
hospitality sector.
Marriott is one of the most famous and renowned
hotels across the globe. The popularity of this
hospitality organisation owes to the initiatives
taken by the firm to conduct promotional activities.
The mobile app of the respective hotel is yet another
tool by which Marriott interacts and develops
networking with the public at. With this, guests can do
automatic check ins and check outs and open the door
of their rooms with one click on their mobile screens.
Conclusion
It is determined that promotion aids an organisation to
attain a competitive advantage at market place. Marriott
makes use of social media, mobile application and its
loyalty program as promotional strategies.
With respect to this, it is acknowledged that the firm
has executed an effective award ward winning
loyalty program under the name of “Marriott
Rewards”. This is an initiative taken up by the
respective corporation with a view to build its
positive image among the customers. At present,
over 38 million of individuals are an active part of
this program. With this, Marriott is able to appeal to
extensive customer base and satisfy their demands
with its high quality services.
Marriott also capitalises upon social media
marketing which is an effective promotional move
taken up by the firm to reach to large audience at a
single point of time. Through this, the hotel
communicates its long term objectives and USP to
people and thereby gain appreciation and support
Marketing in Marriott
INTRODUCTION Promotion