Impact of Marketing on Consumer Satisfaction: Marriott Hotel Analysis

This report investigates the impact of marketing on consumer satisfaction, using Marriott Hotel as a case study. It begins with an introduction and outlines the research objectives, which include understanding consumer satisfaction, analyzing the role of marketing, and identifying strategies to attract...Read More

Research
Project

Table of Content
 Title of Project
 Introduction
 Research Objectives
 Research Questions
 Data Analysis
 Conclusion
 References

Title of Project
“To investigate the impact of marketing in
maximising consumer satisfaction”. A study
on Marriott Hotel.

Introduction
It is important for an organisation to focus on maximising customer
satisfaction by offering them variety of services and goods. In
hospitality industry, customer satisfaction is largely hooked upon
quality of services and facilities which are provided by hotel staff
members. Marriott is an American multinational diversified
hospitality company which manages and franchise the advanced
portfolio of hotels and related lodging services or facilities. It is the
largest hotel chain in all over the world.

Research Objectives
The significant objectives of this particular project are associated as
under:
 To understand the concept of consumer satisfaction.
 To analyse the role of marketing in enhancing customer satisfaction.
 To identify various ways through which Marriott hotel can attract
customers.

Research Questions
The significant questions of the research are defined as under:
 What is the concept of consumer satisfaction ?
 What is the role of marketing in enhancing customer
satisfaction ?
 What are the various ways through which Marriott hotel can
attract customers ?

Data Analysis
Primal most section of an investigation, which helps in analysing the gathered
data and interpreting it in specified time frame. Basically, data analysis is
being considered as a process of transforming, inspecting, cleansing, and
modelling the data considering the goal of discovering useful information,
informing conclusions, and supporting decision-making. If a researcher
interpret data in rightful manner, then it is may be possible that the overall
investigating results would directly come up with right conclusion in a
short span.

Theme : Marketing of products and services might help a
company in enhancing the customer satisfaction level.
Q2) Do you agree, marketing of products and services
might help a company in enhancing the customer
satisfaction level ?
Frequen
cy
a) Strongly Agree 25
b) Agree 10
c) Disagree 5
25
10
5
a) Strongly Agree
b) Agree
c) Disagree

Conclusion
With the help of above mentioned report, it is being concluded that
conducting investigation on a topic, it is not an easy task to perform.
Based on the findings, it can easily be said that it is much needed for
a hotel to serve customers with a good range of services so that their
experience could be maximised.

References
Kolk, A., 2016. The social responsibility of international business:
From ethics and the environment to CSR and sustainable
development. Journal of World Business. 51(1). pp.23-34.
Peng, M. W., 2016. Global business. Cengage learning.
Savrul, M., Incekara, A. and Sener, S., 2014. The potential of e-
commerce for SMEs in a globalizing business environment.
Procedia-Social and Behavioral Sciences. 150. pp.35-45.
Wild, J. J., Wild, K. L. and Han, J. C., 2014. International business.
Pearson Education Limited.

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