Promotional Campaign for Surfers Paradise Marriott Resort, Australia

This report details a promotional campaign for the Surfers Paradise Marriott Resort in Australia. It explores the resort's marketing strategies, including social media advertising and the promotion of new vegetarian dishes. The report outlines campaign strategies, target market segmentation (demographic, geographic, behavioral, and psychographic), and communication objectives, such as improving vegetarian dish standards and partnering with food and beverage brands. A competitive analysis examines rivals like Voco Gold Coast, Rhapsody Resort, and The Ruby Collection. The report also covers campaign evaluation, budget considerations, and concludes with recommendations for enhancing sales and brand awareness. The resort aims to leverage social media for greater customer engagement and to increase sales revenue by 15%.