Analysis of Marriott's Competitors, Challenges, and Customer Retention

This report provides an in-depth analysis of Marriott International, a leading multinational hospitality organization. It begins with an introduction to Marriott, highlighting its position in the tourism value chain and its commitment to providing comfortable and luxurious services. The main body of the report focuses on Marriott's key competitors, including Wyndham Hotels & Resorts and Hilton, and discusses the current challenges Marriott faces in improving service quality and maintaining customer loyalty. These challenges include customer experience, the advancement of technology, and maintaining hygiene standards. The report also examines Marriott's strategies for overcoming these challenges, such as hiring competent staff and resolving technological issues. Finally, the report concludes that Marriott has successfully addressed its challenges and maintained its market position by providing excellent customer service and fostering customer loyalty. The report references various journals and books to support its analysis.