Comprehensive Analysis of Marriott's Strategy: SWOT & McKinsey Model

This report provides a strategic analysis of Marriott's business, utilizing the SWOT framework to identify the company's strengths, weaknesses, opportunities, and threats. Key strengths include adherence to operational norms and resourcefulness, while weaknesses stem from challenges in maintaining service standards due to aggressive expansion. Opportunities lie in the increasing demand for luxury accommodations in developing economies. Threats include intense competition from other major hotel chains. The report further employs McKinsey's 7S model to assess internal capabilities, examining strategy, structure, systems, skills, staff, style, and shared values. The conclusion emphasizes the importance of a well-planned and flexible corporate strategy for achieving effectiveness. Desklib provides access to this and many other solved assignments for students.

Business
Strategy

SWOT
 STRENGTHS
 The largest power of the resort chain is their strict
adherence to operational norms. Their code of
conduct has been custom designed by using the
pinnacle control and every worker is predicted to
follow it to the very last detail. It is said that a lot of
those guidelines revolve round resourcefulness.
 WEAKNESS
 Marriott has been on an aggressive growth power
and nowadays their empire is so large that it is
impossible to maintain requirements of carrier all
through with the result that the brand is diluted.

Continued….
 OPPORTUNITIES
 People internationally are now extra open to staying in luxurious
accommodations once they tour inspite of own family and this is a
fashion which has visible a pointy incline in developing economies –
an opportunity that inn chains cannot afford to overlook.
 THREATS
 The Company faces a lot of competition from brands such as Hilton,
Novotel etc who are in a constant pursuit to become market leaders.

McKinsey model
 This is the model which is used by the various business organisations
in order to identify and analyse the various internal capabilities which
can help the organization in the various aspects. There are various
ablest which is been discussed in this model in context of the Marriott
company:
 Strategy
 Structure
 System
 Skill-
 Staff
 Style
 Shared values

CONCLUSION
From the above report it is concluded that in commercial enterprise,
it's miles the long-range comic strip of the preferred photo, path and
destination of the corporation. It is a scheme of corporate intent and
movement, which is cautiously deliberate and flexibly designed with
the cause of Achieving effectiveness