Marry's Milk Bar: Capacity Management and Operational Needs

This report delves into the critical aspects of capacity management and operational requirements within a business context, using Marry's Milk Bar as a case study. It explores resource planning, allocation, and the impact of customer relationship management (CRM) on operational efficiency. The report highlights the significance of financial potential and the internationalization model, including stages like domestic market establishment, export research, and initial export sales. Various tools, such as Ganttic and Teamdeck, are examined for their role in resource planning and team performance monitoring. Furthermore, the report analyzes factors influencing resource planning, including customer relationship management, financial potential, and the need for investment abroad. It underscores the importance of setting financial goals and strategic planning for sales, profitability, and partnerships to drive business growth and expansion. The report also examines the challenges associated with international sales and emphasizes the need for effective resource utilization and operational management to achieve business objectives.

Capacity management
Capacity management is all
about planning the
resources available with the
company in such a way that
all objectives behind the
business operations can be
achieved. The functions of
capacity management in
companies are formerly
based on resource planning
and allocation of resources
for various functional
activities in company.
Planning and allocating
resources
Resource planning is all
about analysing the needs
about resources of company
for different operational
activities and on the basis of
the need assessment all
resources are allocated.
Resources are among the
Operational requirements
Operational requirement
is an integral part of the resource
planning conducted at the
organisation level. Organisation
hierarchy of the Marry’s Milk
Bar Company is segregated into
different functional activities
like financial, logistic, marketing
and many others. On the basis of
the operational requirements of
all such individual functional
department resources in
company are planned and
allocate to such individual
functional department (Czekster
and et.al., 2019). Every
functional activity requires
resources in different
denomination and also the
resources they need are
different. Based on the nature of
operation individual departments
need resources. On the basis of
operational requirements entire
resource planning is conducted
in organisation.
Future investment in resources
In case of small business
resources are always limited in
number. It becomes important
for the small company to plan
resources in such manner that it
can deliver its current objectives
This allows company to
save its time in getting the
potential customers for its
products. All such peoples
who could somehow
bought company’s products
are reproached by the
company in this approach.
The application provides
ease in approaching
potential customers
company get engaged with
in the regular operations of
business. This application
has been a part of the
business practice of many
organisations.
In every company sales
team usually channelizes
this practice of customer
relationship management to
entertain different
objectives behind the
business operations of
company (Hasan and et.al.,
2019). This application
supports company in
establishing a long term,
sustainable relationship
with the target customer
base of company. This has
also supported the Marry’s
Milk Bar in polishing the

most significant tool that
allows the organisation to
achieve all different
objectives behind the
business operations. Most
of the cases of resource
planning are formerly based
on planning related to
financial resources of the
company (Aljawarneh and
Al-Omari, 2018). In case of
Marry’s Milk Bar the
resource planning not only
restricted to the planning of
company’s financial
resources rather it is
stretched to more resources
like human resources,
infrastructure, equipments,
technologies and all
different resources available
with the organisation.
Resources are the ways to
provide as in operations of
company. Planning of
resources comprises with
different aspects like overall
work of the company,
functional obligations and
many other aspects.
Resource planning is a
professional practice which
drives company towards
achieving the overall
of business along with cope up
with the future needs of the
company. What are the potential
future requirement of the
company is the primary factor
influences entire resource
planning. Company needs to
secure the resources for meeting
up its future need. On the basis
of the future financial
requirements of company all
resources are planned and
allocated in various operation
functions of company
Tools and techniques for
resource planning
Ganttic
Ganttic is a tool use to conduct
resource planning. This is a
systematic manner to conduct
the resource related planning in
organisation. On the basis of the
needs of different operation
function of organisation
resources are planned and
delivered for various functional
activities in company
brand value of company.
Customer relationship
management has
significantly supported
company in enhancing the
capability and potential of
the business organisation.
Marry’s Milk Bar
Company could enhance
the growth of the company
with the guidance of this
application.
Stage model of
internationalisation
Stage model of
internationalisation
comprises with different
stages like demotic market
establishment, export
research and planning,
initial export sales,
expansion of international
sales and investment
abroad. All the five stages
allow company to achieve
its overall objectives
behind the business
operations.
Domestic market
establishment

objectives behind the
business operations
undertaken by company.
Resource allocation is
furthermore, based on the
resource planning
conducted by the
organisation.
On the basis of the
resources are planned in the
process of resource
planning all resources
available with the company
re allocated to different
departments and functional
activities operated in
company. On the basis of
the needs of requirements
of different functions and
available resources with the
organisation resources are
allocated in company
(Fernandez, Zaino and Ahmad,
2018). This tool is designed
professional to conduct the
resource planning only. This
software allocates resources of
company based on the operation
needs and also the resources
allocate with the organisation.
This software also conducts risk
analysis before concluding the
resource planning of company.
Float
Float is another crucial tool used
to conduct the resource planning
in organisation. This is another
crucial software tool that can be
channelizes to conduct planning
related to the resources of
company. This software not just
gives emphasis to conduct
planning for resources along
with it provide the professional
approach over resource
utilisation (Fiaz, Ikram and
Ilyas, 2018). It becomes
necessary to utilise the resources
of company in the optimum
manner along with the resource
planning. This tool analysis the
resources derived outcome from
the utilisation and the potential
outcomes it can derive out of the
optimum level of utilisation.
This software allows company to
Domestic market
establishment is the first
step involve in stage model
of internationalisation. This
stage involves establishing
a strong presence in the
domestic market. Every
company initiate with a
very small market share
and small spam of business
operations (Li and et.al.,
2016). Marry’s Milk Bar is
also a small business
organisation. Company
needs to establish a strong
presence over a domestic
level. Once the domestic
presence of company get
stronger than it can expand
at international level.
Export research and
planning
Export research and
planning is the second
stage involve in
internationalisation of
business. In this proper
research is conducted over
export options available
with the company.
Research is an important
part of the business
expansion planning.
Exporting products in other

(Andrianto, 2019). Human
resources are such resources
that are directly allocated
by the human resource
department on the basis of
the academics and
capabilities of the
candidates. Apart from
human resources all kinds
of resources are planned
and then allocate to
different functional
department in the
organisation. Resources are
more like wings towards
achieving the overall
objectives behind the
business operations. They
provide ease and make the
functions more accessible
for the company.
Factors behind resource
planning
Factors are defined as all
such aspects that work
behind planning the
resources for the
organisation. Resources
planning is comprises with
the current available
resources with the
organisation along with the
future requirements of the
company in respect to the
focus on the areas that need
development for utilising
resources of company.
Teamdeck
Teamdeck is another crucial tool
utilises for conducting resource
planning. Teamdeck is software
based on the team performances
in the organisation. In case of
Marry’s Milk Bar all operations
are distributed into various
operational teams. This software
is designed specially to monitor
the team performance in the
organisation. Every tesam
requires resources to conduct the
functional activity (Hamidi,
2018). This software keep its eye
over the output individual team
has generated from its operation
function. The growth rate of
team also monitor in this
software. What are the key areas
individual team needs to
location would allow
company to cater more
number of potential buyers
available in market. What
are the potential sources to
conduct export, what are
the cost company needs to
entertain for exporting its
products and many other
aspects that needs to get
researched by the company
before selecting the export
destination and the source
for export.
Initial export sale
Initial export sale is the
third step involve in the
internationalisation model.
This involves based on the
conducted research over
market and potential source
of export initiate the export
for the growth of the
business. This is an
important part of business
expansion (Makori and
Osebe, 2016). As the
company needs to go throw
all different part of exports
to achieve the objectives
behind the business
expansion. In this stage due
to beginning company
needs to face different

resources. Following are the
factors work behind the
resource planning.
Financial potential
Financial potential is all
about financial capacity of
the Mary’s Milk Bar.
Financial resources are
minimum in nature due to
restricted sources available
for collecting such
resources. What is the
financial potential of the
organisation is the primary
factor work behind the
resource planning (Bhave
and et.al., 2018). What are
the ways through which
company can generate and
meet up its funding related
need is a part of the
financial potential of the
company. In this factor all
the current sources of funds
are analysed and analysis
also done in respect to the
potential sources of funding
available with the company.
Financial potential is an
important factor associated
with the resource planning
as it provides the scope for
the financial planning of the
company.
overlook also a part of this tool.
Customer Relationship
Management
Customer relationship
management is a concept based
on establishing long term
relationship with the potential
customers of company.
Customer relationship
management is an application or
software to enhance the growth
potential of the organisation. In
this application all such potential
customers that can buy the
products of company get place.
To approach the potential
customer of company in
professional manner this
application is designed and
developed. Initially whenever
the company try to approach the
potential customers in respect to
buy company’s products the
entry is marked of such peoples
who potentially can buy
company’s products. Over the
constant period company try to
approach such customer to buy
challenges associated with
the export.
Expansion of
international sales
Expansion of international
sale is the fourth stage
involve in the model. Once
the company is initiated the
export sale the expansion
process gets started for
enhancing the sales
capability of the
organisation. At this stage
company get professional
with exporting the products
at other business locations.
To expand business further
this stage is initiated where
the number of international
locations gets increased.
Proper market research also
conducted at this stage so
that competitive advantages
for the growth of the
business can be taken. This
stage allows company to
enhance the profitability of
company. Brand value of
company also gets the
chance to enhance at this
level.
Investment abroad
Internationalisation also
requires investment in

Financial goals
Financial goals are denoted
as what are the financial
targets company is aiming
to achieve from its
operation practices.
Financial goal is another
key factor involve in the
financial planning of the
company. On the basis f the
financial goals set by the
company are resources are
planned in company
(Blount and et.al., 2016).
Operation planning is also
influenced with the
operation planning
conducted by the
organisation. Financial
goals comprises with
factors like sales targets,
profitability target, growth
target and many other
financial based targets
company has set for the
current financial year. The
resources planning
immensely based on the
financial goals of the
company.
.
company’s products. Over the
period of time detailed list of
interested customers are
prepared by the company (Hart
and Halden, 2019). This is
company’s own records of such
peoples who are interested in the
products offer by Marry’s Milk
Bar. This application call as
CRM has played a huge role for
the company in achieving its
overall objectives behind the
business operations. This
application supports company in
enhancing the sales potential of
the organisation. Only the
person who is interested in the
products ofer by Marry’s Milk
Bar gets approached by
company.
abroad. This is another
crucial aspect involve in
internationalisation.
Marry’s milk bar requires
to invest internationally in
order to expand the growth
of the company. This will
involve investment in
infrastructure and
collecting resources for
expanding the growth of
company (Nofal and Yusof,
2016). Investment abroad
will involve the investment
in supply chain
management system. This
is another significant aspect
involve in investment
abroad. Company will
require to frame strategic
partnerships with other
companies and suppliers.
This will allow company to
expand the profitability and
sales potential. Company
will also be able to enhance
the growth rate.