Business Ethics Assignment: Mars, CSR, and Globalization Analysis

This assignment analyzes a case study focused on Mars, examining its corporate social responsibility (CSR) initiatives, particularly its ambitious billion-dollar sustainability plan. The analysis delves into the application of Carroll's four dimensions of CSR within Mars' operations, including economic, legal,...Read More

Question 1
Business Ethics
The concept corporate responsibility is applied in business as a business model in that its main
purpose is to help the company in terms of its accountability. The company will be accountable
for its people as well as the public. This responsibility gives the company a role to play such that
while it focuses on expanding the values of its partnership, at the same time it is expected to
benefit the entire society as a whole. Many organizations have these responsibilities in order to
keep its operations in place and to fulfill its organizational requirements to meet the
shareholders, stakeholders and the entire society in check. The main intention of this
responsibility is to impact positivity in the region. This will happen only when it creates a
common value for the stakeholders of the company.
Organizations are using project Carroll’s account of the four dimension of the CSR on Mars
because it easily describes all the issues facing the shareholders, stakeholders and other people
on the side where the company fetches its raw materials. In the case of Mars, Carroll’s model
applies in that it takes its economic responsibilities. The company finances its workers in order to
improve the quality of their produce. Also it has partnered with trusted middlemen many micro-
entrepreneurs to channel the business to the interior where they might not be able to reach.
Again, on legal responsibility, it has seek partnership with the government, NGO’s and some
competitors to help it address some challenges concerning sustainability of the company. Also
Mars Company is looking forward to get in touch with the ruling authority such that they can
join hands in order to help them better the reach to all the farmers. The company suggests that it
shall move a step further to the lives of the individuals at the place that they want to do the
partnership with the government. This means that it will be easy for them to tackle the problem
of violation of human rights and the issue of deforestation easily together. They also address
human rights abuse like exploitation of the poor. They also operate on the laws governing the
industry as they have leaders chosen by legislative or constitutional elections. The other model is
the ethical model where Mars has greatly exposed this model. It talks of fixing deforestation,
they also explore some other issues like fixing globally the food supply chain and impacting a
pessimistic implification of the food industry. Also about pollution of air that has affected some
of the regions thus affecting the palm oil production.
Corporate social responsibilities used by Mars based on Carrols account
Environmental sustainability initiative.
Mars has issued awareness on environmental issues more so limiting pollution mainly air
pollution which has hindered the functionality of the palm oil industry. Also sinking of the
pitlands has been an emerging issue in the South East Asia. This affects the ecosystem thus
endangering the well-being and the health of people animals as well as other crops. The case of
health is sensitive because it will lower the productivity as manpower to work on the raw
materials for the industry will have reduced. Therefore plans must be created to cope with this

problem as early as possible. The result of this pollution can also affect the climate of a place
which is one of the key goals of sustainable development of the United Nations organization.
Direct Philanthropic Giving
This includes donations of time, money or resources to organizations or groups. For example
Mars is using this kind of CSR in its operations. It is said to boost $1 billon sustainability plan
with a sense of urgency. Further, a company named pet care wants to infuse funds to reduce
deforestation and abuse of human rights in its operations. Then again, Mars has initiated a new
strategy to impact food industry positively using billion dollar to the program that is to handle
the climate changes which has been initiated by ‘Sustainable in a generation’ initiative. The
company also addresses the issue of offering financial support to the farmers that will help them
raise their yields. Due to degrading soil and a lot of pollution, the land needs to be supplied with
fertilizers to raise the yields. All this requires finances which Mars is offering.
Focus on economic responsibilities.
This facilitates long term growth of business, meeting the ethical standards set for the business.
Mars has a long history of about a century and it has set plans to enable it to run for another
century. Helping the society by consuming fewer resources is one of the ways of establishing
long time business run. Mars is advising farmers to produce much at small piece of land thus
minimizing the use of resources and maximizing he yields. Recruiting of entrepreneurs and also
middlemen will help venture the business into remote areas where a company itself cannot reach
thus business growth.
The Carroll’s model, according to Mars has addressed all the issues concerning corporate social
responsibility. In short it is sufficient. Mars has clearly reached a sustainable business level as it
has touched all sectors affecting the industry not only globally but in all dimensions. All the four
models of Carroll’s accounts has been explored in details.
Question 2
Immanuel Kant exhibited a few hypotheses identified with morals in business. Irregular the hypotheses
is deontology which expresses that individuals ought to cling to their commitments and obligations
when occupied with basic leadership when morals are in play. This implies an individual will pursue his
or her commitments to another individual or society on the grounds that maintaining one's obligation is
what is considered morally right. For example, a deontologist will dependably stay faithful to his
obligations to a companion and will pursue the law. An individual who holds fast to deontological
hypothesis will deliver exceptionally steady choices since they will be founded on the person's set
obligations.

Rights is likewise another moral hypothesis shown by Kant. The rights built up by a general public are
secured and given the most noteworthy need. Rights are viewed as morally right and legitimate since a
huge populace underwrites them. People may likewise give rights to other people in the event that they
have the capacity and assets to do as such. Goodness is additionally another moral hypothesis. The
ideals moral hypothesis makes a decision about an individual by his/her character instead of by an
activity that may go astray from his/her typical conduct. It takes the individual's ethics, notoriety, and
inspiration into record when rating a surprising and unpredictable conduct that is viewed as
unscrupulous.
In the case study, the plantation of palm oil and cocoa has some benefits and at the same it has
some limitations in that it benefits the society by raising the standards of the people in the
interior. The lives of the poor are improved through financial support resulting from companies
that are developed as a result of cocoa and palm oil production. It also expands the infrastructure
as the produce from the interior has to reach to the industry thus therefore there is need for a
good infrastructure. It also promote the growth of business within different regions and also
promote industrialization as industries are developed to take in the raw materials. Supply of food
to fight hunger is also another benefit. The plantations themselves also produces food and their
by-products such as chocolate thus reducing the threat of hunger.
On the limitations, one of the main effect is pollution of environment more so air pollution in
production of palm oil. This greatly affects the climate of the place and also may lead to health
problems to the inhabitants. Also, there is land pollution and water pollution as a result of those
industries. Another challenge is violation of human rights by the shareholders of the company.
For instance during payment of salaries and wedges to the workers, they might be exploited.
Mars workers have the right not to be oppressed by anyone whether in terms of payment of
salary or during working. Another right is right to healthcare, that is every member must be
entitled to good health services. The working conditions must also be of the best quality. Right
not to be tortured or enslaved, right to education and welfare are also included in the rights of
Mars workers.
Question 3
Transnational Corporation is a large business running or operating on a number of countries.
Mars is a good example of TNC because it also operates on many countries in parts of Africa and
Asia. Mars is interested in making products out of cocoa and palm oil. Mainly they produce
chocolate. They are also interested in their workers in that they try to improve their standards of
living by protecting their rights. Mars has also partnered with different organizations including
the government, NGO’s, other companies and business partners who have helped improved the
business all over the globe. Its operations has triggered the global market at large.
Mars has used demonstrated globalization in their operations. The drivers to globalization have
been applied in this company clearly. For example cost globalization is seen where the cost of
the inputs is greatly reduced such as the resources to be used like land where just a small piece is
to yield more and also cultivation of other crops alongside cocoa and palm oil plantations. The

government drivers also have applied in that Mars wants to partner with the government to
extent its operations like liaising with other governments to develop their partnership with them.
On the technological drivers, Mars are concerned with the extension of infrastructure to facilitate
their movement including the raw materials from the cultivation side to the industry. There is
also market globalization where the produce needs to be marketed globally.
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