Strategic Planning and Growth: Marshfield Bakery Business Report

This report provides a comprehensive analysis of growth strategies for Marshfield Bakery Limited. It begins with an introduction to strategic business activities and the importance of planning for growth, emphasizing the use of various business tools to enhance outcomes. The main body of the report covers several key areas, including an analysis of key considerations for growth evaluation, opportunities, and justifications within the context of the organization, utilizing Porter's generic strategies such as cost leadership, differentiation, and focus strategies. The report also includes a PESTLE analysis to assess the external environment and evaluates growth opportunities within the Ansoff Matrix, focusing on market penetration, market development, product development, and diversification. Furthermore, the report examines growth range options, competitive advantages using Porter's Five Forces, and potential sources of funding, along with their benefits and drawbacks. The report also covers business plan growth, financial information, strategic objectives, and exit and succession options, providing evaluations and recommendations for implementation. The conclusion summarizes the findings and emphasizes the strategic planning for business growth, highlighting the significance of market analysis and financial planning.

Planning for Growth

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Task 1...............................................................................................................................................3
P1. analysis over the key consideration for the growth evaluation, opportunities and
justification about this consideration in context to organisation...........................................3
P2. Growth opportunities evaluation within Ansoff Matrix...................................................6
M1. Growth range options for demonstration and understanding competitive advantages.. .7
Porter five forces:..............................................................................................................7
D1. Specific options about pathway of growth which are accounting on risk.......................8
Task 2...............................................................................................................................................8
P3. Potential sources of funding available towards business and their benefits and drawbacks.8
M2. Potential sources of funding and justification for adoption of an appropriate source of
funding:.................................................................................................................................11
D2. Evaluation Over Potential sources of funding with better justification.........................11
Task 3............................................................................................................................................11
P4. Businesses plan growth along with the financial information as well as strategic objectives
..............................................................................................................................................11
D3. Demonstration of knowledge with coherent and in-depth plan of businesses..............12
Task 4.............................................................................................................................................12
P5. Exit and succession option assessment along with benefits and limitations..................12
M4. Evaluation on Exit and succession option in comparison to different organisation and
recommendation...................................................................................................................13
D4. Evaluation of exit or succession options for small business and decide proper action with
justified recommendation to support implementation:.........................................................13
CONCLUSION..............................................................................................................................14
REFERENCES..............................................................................................................................15

INTRODUCTION
An strategical business activities and a systemic record of range for intensify future
business are considered as planning for growth. For the approaching current and future state of
affairs, It is an Organisation plan for better possibility to realize its Objective for spread out. For
generating high productivity with the help of effective formulated plans is achieved by several
business tools, is stated under planning of growth. For enhancing the outcomes in positive
manner, Every business has their Own plans and they multiply several plan of action and ideas
from different sources (Papageorgiou, Petrakis, Ioannou and Zagarelou, 2019). It is highly
essential for market place due to the reason that it sets the target and business goals and clear
strategical circumstances for reaching them. Marshfield Bakery Limited Is the organisation
selected here for this report. Marshfield Bakery limited is private limited inside a share capital
company, situated in Chippenham, united kingdom and a part of bakeries and tortilla
manufacturing industry. Bakery products are mainly manufactured by this company like,
biscuits, cakes, pastry and cookies. 7 millions pounds is the estimated turnover of this company.
Product or market expansion grid is the Ansoff Matrix Growth factor , used to measure the
growth initiatives a of the reason that it works on four strategies like Market development,
market penetration, diversification and product development. This project will depicts the
business arrangement for improved growth by deliberate strategic activity and financial content
and also has focussed on grading up business and different chronological sequence planning.
MAIN BODY
Task 1
P1. analysis over the key consideration for the growth evaluation, opportunities and justification
about this consideration in context to organisation
The primary aim is to support effectual competition for improved market in superior
perspective with efficacious conception to get rid of threats (Nielsen, Lemire and Christie, 2018).
The respective plan of action to be applied by Marshfield bakery limited for better earnings and
mapping efficacious market threats are the plan of action which is applied by porter generic,
which are important for firm or business organisation to come through goal. The plan of action of
Porter Generic Model are as follows:

 Cost Leadership:- According to this plan of action the primary focus of company is to
reference point on panoramic market but offer merchandise or services at low price for
hold back the expenditure the company (Swensen and Mohta, 2018). Two strategical
approaches where considered the first on is to take down the commercialism prize to
maximise the cost leadership. In reference to the cost leadership the Marshfield Bakery
Company Hold over on similar price as that of some other bakery company but cut down
the other business cost to increase its profit edge without spending anything excess.
 Differentiation:- This strategy follow the thought to pull in more customers through the
specific attribute of products and improve the whole sales. For proper execution of this
plan of action the firm must work on efficacious marketing, developing specialised
merchandise, adding more dimensions and re- infixing of products (MA and WANG,
2018). For example, Marshfield Bakery Company maintain distinctiveness of their
merchandise by making the home made bakery products which achieve competitive and
distinguish within market place.
 Cost Focus:- According to this plan of action, the firm or the company trots out products
and services at lowest price. Its major concentration is on peculiar market in order to
increase circumstantial target in outstanding manner (Lai and Man, 2018). According to
this action plan, the Birmingham is target point due to their market size which enhances
the market scale in better manner.
 Differentiation focus:-In this plan of action, firm or business concentrate on place of
market and offers product and service that is unique. It focus on attributes of products
rather than concentrating on cost (Tian, Xiao and Shang, 2022). In context to the
Marshfield Bakery Company, It has proper action plan due to this reason the company
can deal with the several issue to counter the upcoming problems and resolve with the
help of precautionary measures for better performance.
From above discussion, it can be concluded that Marshfield Bakery company have
suitable plan of action which is cost differentiation from which high revenue can be generated
and wide market can be covered.
Pestle Analysis:- It is a planned frame work used to analyse the business surroundings in
which a firm functions. For the improvement of the progressive products and their market
inaugural , Pestle analysis is a popular tool. For financing decision and model assumptions, the

factors of pestle analysis is very important (Helmold, 2019). For evaluation by Marshfield
Bakery, factor of pestle analysis used are listed below:
 Political Factor:- This factor is basically based on government programs and actions
also consist tax provisions, opposition to trust and other anti competition issues and
enhance the political stability in country. In consideration with the factor, the political
environment of the United Kingdom is settled on the Government involvement towards
business of real estates as it connected with human benefits.
Business expansion is full supported by the United Kingdom government. Brexit Market
is the only uncertainty factor in United Kingdom which does not allow to expand in European
Union.
 Economical factor:- This factor permits the company to develop within economical
aspects by creating GDP, currency fluctuation, purchasing power, occupational rates.
There is negative impact over Marshfield Bakery limited due to implementation of
Brexit.
 Social Factor:- This factor consist of geographical consideration, user belief, cognition
towards working condition. The UK people creates vast traits of opportunities for
Marshfield Bakery to raise healthier business expansion .
 Technology factor:- This factor incorporate mechanisation, cyber security, technology
substructure and intensify the market power of company. The company Marshfield
Bakery usage these advance technology to make healthier bakery products. they are
innovating skills in their business which is serving them to take on for high market share.
 Legal factor:- This factor may influence the the wider economy comprising of industrial
regulation, protection laws for employ and consumers. In context to the Marshfield
Bakery Limited, It should implement the strict food safety legislation and follow
consumer protection for the maintenance of hygiene.
 Environmental factor:- those techniques which are not harmful for the natural
environment are considered under this factor. It comprises of carbon footprint, impact
due to climate change and continuous track on green house gas emission. In
consideration with this factor Marshfield Bakery Limited, should work on waste
management in their production department to limit their wastages and use in optimal

manner of their procured resources. By enabling this company will get high revenue in
market edge and long term survival.
P2. Growth opportunities evaluation within Ansoff Matrix.
Ansoff Matrix: also known as Product or Market expansion grid. For attainment of high
productivity and efficiency, and also for better expansion business uses this strategy tool
(Helmold, Yılmaz, Dath and Flouris, 2022). Level of associated risk can be easily identified with
the help of this strategies. Four basic growth strategies under this are explained below:
(Source: What is Ansoff matrix?, 2020)
 Market Penetration: In current business environment with ongoing offering, this
strategy are used in market expansion. It is measurable degree for product and services
which are used by the targeted market in comparison with estimated market value for
product and services. In another words, It can be helpful in explaining selling of existing
products within ongoing market place. In order to match the customer needs or
requirement, and for the expansion of business, this strategies can be used. In context to
the Marshfield Bakery Limited, they are using this tools for the satisfaction of their
existing customer.
 Market Development: In initial phase, business are supported by this strategies for the
identification and improvement of sales and enhance the opportunities for ongoing
product range. It is a process through which business organization raises their customers
by hold over the loyalty and satisfaction towards their customers. For the expansion over
global boundaries, Marshfield Bakery Company uses this plan of action. For better

sustainability and achieving the opportunities for the company, this expansion will help
them.
 Product Development: This plan of action works when new product or new expansion is
designed to sale in contemporary market place. This plan of action also work on raising
the standing products as it not so costly operation for product development as lot of time
and capitals are saved. In context of Marshfield Bakery, they can use this plan of action in
market elaboration by rendering new work so that they will pull in new customers as well
as cover vast market component part and publicise their offers.
 Diversification: It is developmental and enlargement preparation of a business by
admitting new prospects in contrasting marketplace and merchandise areas. It helps the
organization to expand sales and gainfulness. This can be executed by considering new
characteristic and new merchandise and new work. Marshfield company will be at high
risk because when this plan of action leads to non-achievement then it will wreck the
whole representation.
Evaluation:
From above discussion, it can be concluded that Marshfield company can access towards
Market development. High revenue can be easily generated by using this plan of action.
Business Opportunities can be increased and sales can be improved in contemporary ongoing
market place conditions.
M1. Growth range options for demonstration and understanding competitive advantages.
While concentrating on commercial enterprises or sections, good presentation and better
perceptive towards contentious market place along with the better development range in logical
structure is accomplish by using Porter Five forces in consideration of Marshfield Bakery
Company:
Porter five forces:
It is a structure that concentrate in an effectual industry and market place by analysing the
competitor y market place (Yakubova, 2022). It only analyse the elaborated competing structure
for constructing the strategies. It includes five elements:

 Competitive rivalry: It concentrate on customers count and their capabilities in market
place. In term of Marshfield Bakery Company, it has advanced level of combative
oppositions in market place.
 Threat of submission: When the customer shift to some other organization for products
and services, as an alternative of contemporary company then it involve to threat of
submission. Marshfield Bakery has extreme threat of submission, Due the reason that
there are some other company like Starbucks, handling with bakery products and
services.
 Threats of new entry: It is the peril developed by a new contender for contemporary
companies inside an industry. This generally come about, when a new company begins
supplying similar outputs as an previously existing companies.
 Power of Buyers: The buyers cognition is always been extreme due the reason that there
are other opposition fellowship which are supplying similar outputs, so customer can
easily shift from it.
 Power of supplies: It is the measure of authority of a supplier that can impose on its
purchaser. It can associated to providers quality to enhance prices, or decrement of the
quality or bound the product count.
D1. Specific options about pathway of growth which are accounting on risk.
Company have better growth option when they maintain company performance and effectively
achieve the advantages of competitions. In context to Marshfield Bakery Company, some of the
factors are manpower, policy, investments and some other factor. All this can develop high
barrier in achieving growth. There are some peculiar option which can be accounted for growth
and bring forth the positive outputs to get competitory rewards.
Task 2.
P3. Potential sources of funding available towards business and their benefits and drawbacks.
For gathering business funds in order to get expansion in effectual manner, various
methods are available. Marshfield Bakery Company can gather funds by various methods listed
below:
Internal sources of finance:

This consider money that be a component of business themselves. Several internal
method a business can utilize are proprietor assets as in capitals endowed in business, preserved
profit and commercialism assets (Arnhold and et.al., 2018). This can sometime appear from their
personal savings. Some of the advantages and disadvantages are elucidated below:
Advantages Disadvantages
It permits the company to hold over full
command and modify the designing process. it
also cut down the total expenditure of most
projects and meliorate total revenue of the
organization. It limits outside hindrance in the
organisation.
It may grounds for negative consequence on
operating funds and require straight
approximation for effectuality. This plan of
action permits less tax profit to company. It
bound the accessible number of outside insight.
External source of Finance:
It consider medium of exchange that comes from outside the business organization.
Various extrinsic methods, for example, bank loans and overdrafts, venture capitalists, family
and friends, new partners, leasing, government grants and so on (Hsu, Ridgway, Kemnitz and
Chatterje, 2018). Also, furthermore it can be sunder into two parts that is equity and debt, As
working assets is essential for any organisation therefore, the determination must be taken
meticulously in relation to external funding.
Advantages Disadvantages
It is more bendable approach with lowest paper
work and few procedures. It safeguard the
property and permits the company to develop
and due to which Marshfield can easily roll up
its funds.
It engages advanced rates of involvement, due
to which the net profit for the company can be
fetters, when the outcome goes in antagonistic
path.
Bank can ask remunerate anytime which can
lead to troubles for the company like
Marshfield.
Crowd funding:

It is basically the capitals collected by the peoples generally via internet (Thies and et.al.,
2019). This method has number of advantages and disadvantages. Some of them are listed as
follow:
Advantages Disadvantage
It is more bendable and with minimal hard-
and-fast conditions.
It is very effortless, fast and inexpensive way
of increasing funds.
It is facilitative in Marshfield company as it
create a excess rate of possibility for exploding
targeted market place. It provide the feedback
straightly which help in alteration and can be
inserted in enlargement plan.
when the financial benchmark is not attained,
projects will be discarded.
Due to negligible rigorous regulation, very few
financial recipient are offered, this will make a
negative consequence in market place, when
the enlargement plan get unproductive.
This is extremely debilitated on ICT
composition, thus difficulty in ICT can leads to
various disadvantage for both, program and
capitalist.
Peer Funding:
Funding which allow to take up the investment from each one without the interference of
bank are considered as Peer Funding (Rishniw, 2020). Some of the advantages and disadvantage
are:
Advantages Disadvantage
Their rates are time-serving with fast
application approving procedure.
They have various approving norms between
platforms so that one could shift to some other
for sanction if declined by another.
Good credit and safety is needed for best rate
prospectus.
loan are precisely minimal than bank and large
penalization is fined when the payment is
dropped.
There is no security for recipient as there is no
assistance by government.
Venture finance:

It is a funding Procedure in which Venture Funding administration render finance to the
capitalist, who want create a new business and have broad forthcoming growth (Clinton and
Whisnant, 2019).
Advantages Disadvantages
It supply very high possibility for Marshfield
Bakery Company in Enlargement of Business
in order to development in long term.
This inception of funding consist of the high
skilful associates, whose ideas is to maximize
the Marshfield Bakery Company.
In addition to this, the proprietor are not
required to refund the invested sum. Also in
the case in which the company is unsuccessful,
still it will not be susceptible to pay the
amount.
Venture Funding is very challenging to find
thus it is very tedious process.
Under this, the extended due diligence is
mandatory.
This can be a laborious process during
receiving the nomination which will postpone
the procedure of the financing.
Moreover, it can be rigorous for those one who
has no network.
M2. Potential sources of funding and justification for adoption of an appropriate source of
funding:
In context to Marshfield Bakery Company, various sources of funding are available. The
company utilizes the crowd funding process, as it develop a better alternative. It will develop
more choices for the capitalist to invest and it can be recognised that all the companies are
mandatory to monitor their execution.
D2. Evaluation Over Potential sources of funding with better justification.
Potential funding can help the Marshfield Bakery Company To justify the company, Peer
funding, Crowd funding, Capital Venture and some other sources can be considered to enlarge
competitive advantages and in expansion of business.
Task 3
P4. Businesses plan growth along with the financial information as well as strategic objectives
For the wider business,Planning is very important to growth and development as it link
with some task emplacement and strategical processes. Resources and efforts along with the

strategic process can be used by the enterprises (Schaltegger and Burritt, 2018.). Product and
services can be distinguish by digital application that can used by Marshfield Bakery company
and helps in elimination of the competition into the market. The are some business goals are
given below:
Short term goals: The Marshfield Bakery Company raise their attributes of the product
and services, which can helps in maintaining the trust between customer and company.
Long term goals: The conceptualization of different plan of action can helps to build up
the loyalty of the company from customer point of view.
Strategic purpose: The principal motto of the company is to gain the net income and
revenues of the organization. They also employ more plan of action into the business for
amplifying profit and enhance the end product in a business. That's why, They reducing their
monetary value of the product and also increasing competitory advantage in the market
environment.
D3. Demonstration of knowledge with coherent and in-depth plan of businesses.
Smart accusative of business are should be equipped as per the requisite of the business.
The business individual can be accomplish these accusative which are very nominative,
accomplishable and measurable. Manager prompt to the employers for implementation of the
subjective into the business and also pass along with them and intercommunicate for any
suggestions regarding to the achievement the goal orientated, This can makes the employees
motivated towards achieving their goal of the organization.
Task 4
P5. Exit and succession option assessment along with benefits and limitations
An departure plans and series both are vary onto the small businesses, It is very important
part for the manager of the organization for identification of the plans and successions into the
small business (Vance, 2019.). These choices have their own profits and disadvantage. Some of
these options are given below:
Merger: This is a type of plan of action, which can be followed by small businesses to
combine with the another concern business, It can be under process of directive in which
the two organisation or business can unite with each other and make over a new firm or
business (Mulyana, 2021). This can leads to magnifying the business as to partake the