Report on International Marketing Strategies for Marshfield Bakery

This report provides a comprehensive analysis of international marketing strategies, focusing on the global versus local debate and its implications for Marshfield Bakery Limited. It examines how product, pricing, promotion, and distribution approaches differ across international contexts, particularly in the UAE market. Various international marketing approaches are evaluated, including global and transactional strategies, alongside a comparison of home and international orientations in assessing competitors. The report recommends that Marshfield Bakery adopt penetration pricing and marketing campaigns tailored to health-conscious consumers in the UAE, while also expanding its product line and embracing global approaches for broader market expansion. Ultimately, the report concludes that Marshfield Bakery can leverage these strategies to navigate the challenges and opportunities within the international market.

International Marketing

 Introduction
 Overview of the key arguments in the global versus local debate
 How the product, price, pricing and promotional distribution approach differs in a
variety of international contexts
 Various international marketing approaches your client organisation can adopt
 Compare home and international orientation and ways to assess competitors,
outlining the implications of each approach
 Recommendation
 Conclusion
 References
Table of content

Introduction
 International marketing means the process which used principled that are
based upon accomplishment of individuals requirement as per international
perspective. It is related for making representation done upon making
concentration making expansion of firm's local strategies of marketing
through relevancy provided upon identification as well as targeting market
that makes formulation possible of decision in relation to global market. In

Overview of the key arguments in the global versus
local debate

How the product, price, pricing and promotional distribution
approach differs in a variety of international contexts

 Global: This is consider to be international marketing approach which has made
possess done over outlet in order to expand in relation over different countries that
makes comply develop in relation of uniform organization making culture with
regular set of procedure for aiding facilities with an efficacious international firm.
 Transactional: These firms are complex in nature which makes substantial
facilities at the time of performance to be performed in relation to various
countries. They are not particular based over preferences to any specific country
within the national market. It is one of the most effective aspect based upon
transactions that has to be done regarding business.
Various international marketing approaches your client
organisation can adopt

 Home orientation: This is considered as an approach within which firm has
been focused upon making observation done over similarities within marketplace
making perceptive regarding goods and services which is effective in nature regarding
marketplace impacting business functions.
 Implication: According to the process effective coordination has been developed
among global as well as domestic country for Marshfield Bakery Limited.
 Ways to assess rivals: It has been anticipating competition and power which makes
effectiveness take place in relation to damage of organization's brand value within
marke(tZeneli, Czinkota and Knight, 2018). Under it orientation intent to posses
confidence in relation over goods and services facilitated through organization and
consider regarding competitors and threats to be lower.
Compare home and international orientation and
ways to assess competitors, outlining the
implications of each approach

 Therefore, from the above, it is recommended that Marshfield Bakery
Limited have to adapt the penetration pricing for grabbing the attention of various
customers into UAE as well as may able to retain them for longer period in future.
In addition to this, it is also suggested that respective organisation have to
undertake the marketing campaigns. In respect of product, they have to concentrate
on product line expansion by considering the heath conscious nature respective
country people. Marshfield Bakery Limited should adapted global approaches for
expanding their business into global market.
Recommendation

From the above discussion it can be concluded that huge scope as well as various
important concepts of international marketing is covered. They are exports which is
fully owned for manufacturing other in this global marketing provides various
opportunities making challenges to firm which has been undertaken with marketing
consultants.
Conclusion

 Ewah, S. and Osang, J.E., 2018. Influence of cross cultural differences on
international marketing. International Journal of Academic Research in Business
and Social Sciences, 8(7), pp.363-376.
 Farrell, C., 2020. Do international marketing simulations provide an authentic
assessment of learning? A student perspective. The International Journal of
Management Education, 18(1), p.100362.
 Ferraris, A., Del Giudice, M., Grandhi, B. and Cillo, V., 2019. Refining the
relation between cause-related marketing and consumers purchase intentions: a
cross-country analysis. International Marketing Review.
References

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