Digital Business Report: Evaluating MBL's Digital Business Model

This report provides a comprehensive analysis of the digital business strategies applicable to Marshfield Bakery Limited (MBL), a UK-based food wholesale company. The report begins by evaluating the merits and demerits of MBL's digital activities, focusing on the benefits of online presence, market reach, customer insights, and cost-effectiveness, while also addressing drawbacks such as lack of personal touch, security issues, internet access limitations, and regulatory complexities. The report then evaluates the most appropriate business model for MBL, recommending the freemium model to address key business issues like personalized service and trust, leveraging social media, and handling data security. Furthermore, the impact of Strategic Alliances (SA) and Collaborative Relationships (CR) via digital technology is assessed, emphasizing the benefits of expertise, financial resources, reduced costs, and access to new markets. The report also discusses the application of e-commerce principles for MBL, including the challenges of competition and the need for efficient delivery. The report concludes with recommendations for MBL's digital business strategy.