This report provides a comparative analysis of the traditional and digital marketing strategies employed by Maruti Suzuki India. It begins by outlining the problem statement, research aim, objectives, and questions, focusing on the company's impressive market growth in the Indian automotive sector. The report then establishes a conceptual framework, differentiating between traditional and digital marketing methods, including elements like online advertising, social media, and search engine optimization. It justifies the research by highlighting the need to understand the impact of both strategies in a competitive market and addresses the debate on whether digital marketing will replace traditional methods. The methodology section details the research approach, data collection, and analysis techniques used. Finally, the report outlines the organization of the study, including a Gantt chart for project scheduling and a project budget. The study aims to evaluate Maruti Suzuki India's overall marketing strategy, compare the effectiveness of traditional and digital methods, and assess their impact on business performance, contributing valuable insights to the field of marketing.
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